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Tag Archives: marketing

Effective soft & hard skills for new managers


To become a Manager is a matter of intelligence, trustworthiness, humaneness, courage, and discipline. Interestingly business education engrossed on the quantitative or “hard” skills necessary to be an effective manager. However, the importance of technical skills for example accounting skills …

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Rise of digital marketing in Pakistan


Sipping cold coffee, listening to the Beatle’s yesterdays and using the laptop, they all made those moments so enjoyable that I started whistling unintentionally and listening to the sound, Arwen my cat came to me and sat beside the laptop. …

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