The Pakistan Super League (PSL) has made the Pakistan Cricket Board(PCB) richer, the broadcasters are smiling, and the fans are not complaining either. As for the franchisees, some are still wondering when they are going to break even, but the …
Read More »Tech giants need to take more responsibility for the advertising that makes them billions
Last week I was followed around the Internet by a pair of shoes. I had looked at them online as a gift for my father-in-law, but he didn’t like them, and neither did I. Yet no matter what site I …
Read More »The Potential of Social Media Advertising
The worldwide social media advertising market was worth some 43.78 billion dollars in 2017, and accounted for 18 percent of the total digital advertising market. As our infographic shows, the U.S. market is by far the biggest in the world, …
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