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Tag Archives: marketing

Effective soft & hard skills for new managers

Effective soft & hard skills for new managers

To become a Manager is a matter of intelligence, trustworthiness, humaneness, courage, and discipline. Interestingly business education engrossed on the quantitative or “hard” skills necessary to be an effective manager. However, the importance of technical skills for example accounting skills …

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Rise of digital marketing in Pakistan

Rise of digital marketing in Pakistan

Sipping cold coffee, listening to the Beatle’s yesterdays and using the laptop, they all made those moments so enjoyable that I started whistling unintentionally and listening to the sound, Arwen my cat came to me and sat beside the laptop. …

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Leading and customary brands of Pakistan

Leading and customary brands of Pakistan

Different research studies revealed that in this dynamic era of marketing revolution and impact of marketing activities on the life of a common man, citizens became more brand conscious in most of the products/commodities. Before planning to buy a product, …

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