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Tag Archives: consumer

Building consumer brands

Building consumer brands

Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as golden age of capitalism, resulted in global economic expansion. Free market reforms and deregulations resulted in high economic growth and …

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Consumer confidence review

Consumer confidence review

Various researchers have explored both theoretical and empirical ways in which consumer sentiment could influence economic situation of any country. With regard to consumers, low predictions for the future may affect dissimilar kinds of spending in different manners. One would …

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