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Tag Archives: consumer

The World’s Most Chosen FMCG Brands

Infographics

According to the 2019 edition of Kantar’s Brand Footprint report, Coca-Cola remains the most chosen FMCG brand in the world for the seventh year running. According to the report, which measure how often consumers choose an item from a particular brand, Coca-Cola’s products …

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Building consumer brands

Building consumer brands

Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as golden age of capitalism, resulted in global economic expansion. Free market reforms and deregulations resulted in high economic growth and …

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