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Tag Archives: consumer

Consumer products industry poses new challenges

Consumer products industry poses new challenges

The products sold directly to consumers are called consumer goods. Anything purchased by the average consumer like fruits, vegetables, washing machine, television sets to a laptop computer from the markets is part of the consumer business industry. A staple industry …

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Affection of consumers buying behavior in Pakistan

Affection of consumers buying behavior in Pakistan

International researchers revealed that the consumer behavior starting from knowing about the product and ending in actual purchase; is determined through various factors. Many studies on factors affecting consumer purchase behavior of many products are obtainable. However, relatively less research …

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The World’s Most Chosen FMCG Brands

Infographics

According to the 2019 edition of Kantar’s Brand Footprint report, Coca-Cola remains the most chosen FMCG brand in the world for the seventh year running. According to the report, which measure how often consumers choose an item from a particular brand, Coca-Cola’s products …

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