June 25 - July 1, 20

The next wave of ultra sleek UltrabookTM systems inspired by Intel is now available. Powered by 3rd generation Intel CoreTM Processors, made with the world's most advanced 22nm 3-D tri-gate transistors, these new Ultrabook devices are responsive and more secure to better protect personal information. The new chips also offer increased media and graphics performance, long battery life, and more choice in stylish designs.

The innovation will continue in the coming years as Intel and the industry aim to raise the bar for personal computing experiences, evolving to more natural and intuitive interactions.

"Similar to the introduction of Intel nearly a decade ago, this is a time of revolutionary change in personal computing," said Naveed Siraj, Country Manager, Intel Pakistan.

"We've forecasted over five times more Ultrabooks to be introduced in the next 12 months as compared with the previous. This also includes new business, touch, and convertible designs. At the same time, we've continuously improved on security and responsiveness. With these new 3rd generation, Intel Core-based Ultrabook devices, mobile computing as we know it today will suddenly seem old fashioned."

Ultrabook devices will wake in a flash, meaning the system will transition from deep sleep (S4 mode) to its active state in less than 7 seconds. Additionally, all Ultrabook devices are now required to be "responsive while active" in that they will load and run users' favorite apps quickly. Connecting at blazing speeds is also now possible with the addition of USB 3.0, ThunderboltTM technology, or both. Thunderbolt technology is a high-speed connection that allows incredibly fast transfers. For example, a full-length HD movie can be transferred to an Ultrabook in less than 30 seconds.

Security has become more important to protect users' data, devices, and personal assets. The next wave of Ultrabook systems is equipped with enhanced security features, including Intelฎ Anti-Theft technology that lets people automatically disable the system if it is lost or stolen.

Additionally, all 3rd generation Intel Core processor-based Ultrabook devices have Intel Identity Protection technology built in to help keep users' identities safe. With this technology, a payments processor, bank, online merchant, social media site or gaming site can establish a trusted relationship with the Ultrabook user and reduce the chance that imposters are using their identities on enabled websites ad social networks.

Taking advantage of the company's innovative 22nm tri-gate transistor manufacturing technology, Intel engineers have delivered significant improvements in performance for 3rd generation Intel core processors with up to 22 percent faster performance on multithreaded applications compared to 2nd generation Intel CoreTM processors. For example, experiences when using photo editing software or many games will significantly improve based on the new processors.

The new Ultrabooks have up to twice the video processing and 3-D graphics performance of the prior generation, cutting a user's video processing time in half and making for a smoother, richer visual experience. When comparing the graphics and video processing improvements versus a 3 year-old Intel Core 2 Duo-based laptop, there is an up to 30 times improvement in video processing and up to a 19 times improvement in 3-D graphics.

Intel believes touch capabilities will fuel the industry to innovate and experiment with the style and design of future clamshell and Ultrabook convertible systems. This innovative design, which behaves like a laptop when users need to "create" and acts like a tablet when users want to "consume," provides people the ultimate flexibility to work smart and play harder. Intel anticipates that around 30 touch-enabled systems, including 10 convertibles, could become available later this year, wit the number increasing over time.

Intel is working across a broad cross-section of the industry to accelerate and enable thin and light designs. A recent and significant breakthrough in chassis design using existing materials and standard injection molding equipment will enable an Ultrabook chassis that is equivalent in quality to machined aluminum and die-cast metal solutions in the market today. Borrowing engineering approaches form the automotive and aerospace industries, the new chassis design has the potential to reduce chassis costs by up to 65 percent and is expected to be in market next year.

Innovation in the computing space is unprecedented and new experiences are being imagined all the time. For example, in the near future smartphones and other devices will be able to be charged easily and wirelessly from an Ultrabook or all-in-one PC. Additionally, with the addition of sensors such as GPS, accelerometer, ALS and proximity, the Ultrabook experience will continue to delight and surprise users worldwide.

In May 2011, Intel Corporation unveiled its vision to reinvent mobile computing once again with the introduction of a new category of device that delivers the most complete and satisfying computing experience, called the UltrabookTM.

Now, Intel forges into Wave 2 with the launch of Ultrabook systems based on Intel's 3rd generation Intel Core processors (formerly codenamed "lvy Bridge"). The latest Ultrabook systems raise the bar for users' computing experiences and enable more choices in style and design while delivering increased responsiveness, improved power efficiency, greater security and up to 2x better media and graphics over previous generations.

Later this year, Intel and the industry will further evolve the Ultrabook experience on select systems to include capabilities that let people engage naturally and intuitively with the addition of touch-and voice-based experiences in traditional clamshell and new convertible designs.


• This is a time of unprecedented new innovation in the PC ecosystem with the arrival of systems that feature touch and convertible form factors. The result is a merge of the best attributes of consumption and creation computing. Currently in design are 30 touch-enabled Ultrabook devices, 10 of which are convertible designs.

• Intel is enabling a computing experience for Ultrabook users with a new level of security that helps keep personal information personal. features built into the silicon, coupled with software and services, better protect the things consumers care most about - identity, data and devices - for a more worry-free computing experience and greater peace of mind right from the start.

• Intel is investing significant money and resources to create and accelerate the Ultrabook device category. This includes the $300 million Ultrabook Fund from Intel Capital that is investing in companies around the globe that are innovating in hardware, software, battery technology, and design.


• Thin designs

• Ultrabook devices must be 18mm or less in thickness for systems with displays less than 14 inches and 21mm or less for systems with displays 14 inches or more; some current systems are much thinner.

• Responsive

• All 3rd generation Intel Core Ultrabook devices wake up in a flash -- going from a very deep sleep state (S4) to full use (keyboard interaction) in less than 7 seconds, and wake up from "sleep" mode even faster. Additionally, they must be responsive while active, meaning they will load and run favorite applications quickly.

• Extended battery life

• Ultrabook devices must offer at least 5 hours of battery life with many meeting the recommended level of 8 hours plus in even the sleekest form factors.

• Security enabled

• Intel Anti-Theft (Intel AT) technology is a hardware-based technology that makes is possible to lock down an Ultrabook if it's lost or stolen and helps secure sensitive information stored on the devices hard drive. If recovered, it can be quickly reactivated to full functionality. Intel AT enabled-services are available from Absolute Software, Intel, Norton and McAfee.

• Ultrabook systems come enabled with Intel Identify Protection technology to provide a more secure online experience for activities such as shopping, banking or gaming online. It uses chip-level authentication similar to hardware tokens and is widely regarded by security experts as a more secure approach than software-only authentication.

• Fast I/O

• Ultrabooks based o 3rd generation Core must have either USB 3.0 or Thunderbolt technology to enable incredibly fast transfer capabilities.

• Processor

• Powered by Intel Core processor family for Ultrabook.


Intel's vision for the Ultrabook is a multi-year, industry-wide endeavor in which Intel will increasingly deliver on the promise toward a no-compromise, most complete, satisfying and more secure computing experience.

Phase 3 of the Ultrabook rollout starts in 20113 when Intel expects the majority of the market to have undergone the conversion to Ultrabook devices with its next-generation "Haswell" (codename) processor.

• 2013 models based on Intel's next-generation "haswell" processors will deliver longer connected standby battery life (more than 10 days expected in some cases) as a result of the more than 20x anticipated reduction in connected standby power in "Haswell."