INTERVIEW: CHRISTIAN BERTRAND, VICE PRESIDENT MIDDLE EAST & AFRICA AT APC BY SCHNEIDER ELECTRIC - IT BUSINESS
EFFICIENT MANAGEMENT CAN SAVE 30 PER CENT OF ELECTRICITY.
May 7 - 20, 2012
Schneider Electric is a global leader in integrated critical power and cooling services, which has published a new White Paper on 'How Data Centre Management Software Improves Planning and Cuts Operational Costs'. The ability of data centers is to help businesses respond more quickly to changing market demands and mark a significant growth on the bottom line, said Christian Bertrand, Vice President Schneider Electric which has expanded its investment and operations in Pakistan, and is offering solutions to power crisis by efficient use of electricity in industrial and data centers in IT business.
Talking to PAGE, Christian said that improved physical infrastructure planning, minor system reconfiguration, and small process changes can save significant financial spend on energy and operations. However, only higher visibility, more control, and improved automation can help deliver on the commitment of producing business value.
In the perspective of Pakistan, challenges of higher-density computing, dynamic workloads and the need for efficient energy consumption will drive demand for software to help organizations plan, operate at low cost, and analyze systems for workflow improvement.
Christian said that as far as Schneider's role is concerned it has expanded its operations in Pakistan, and is supplementing the efforts of various sectors to improve efficiency in terms of energy use.
Munib Khawaja, the Vice President-Pakistan & Afghanistan at APC by Schneider Electric, was also present and explained Schneider's role in Pakistan perspective.
Munib is responsible for the IT business operations in the two regions. He explained the area of operations where Schneider excels such as power distribution, UPS, cooling, solution selling, key account management, data centers etc.
When his attention was invited towards acute power shortage in Pakistan and his comments on how to improve the situation, Christian said without any pause that it is not the Pakistan alone, energy in general and power in particular is becoming a major concerns of the rich countries and developed economies as well.
In view of unusual increase in cost of power generation because of abnormal increase in oil prices, there is certainly a need for looking alternative cheaper energy resources like wind power, coal fired power generation and optimization of solar energy. Yet, even the most developed economies cannot afford to waste of energy hence they are looking efficient use of energy in all respects. The cost of energy is disturbing the rich Middle East as well as the West about how to contain energy cost.
When he was reminded of French support to Pakistan of setting up first nuclear power plant of 115mw and asked of his comments on effectiveness of nuclear technology in resolving current energy crisis, he declined to answer with the remarks that he would not prefer to indulge in politics.
With regards to information technology based devices and software being developed by his company, he was confident that they would not only help saving energy but also plug leakages and other address social ills in the society.
"Generally speaking, the leading players in the global economy are now interested in maximizing their capacity to control energy costs and using best ways to utilize IT assets more effectively," he said.
He said that the new 'Planning and Implementation' tools share key data points, historical data, and asset tracking information. It also develops the ability to charge back users allowing them to take actions based upon data centre business intelligence.
He clarified that the planning and implementation tools improve IT room allocation of power and cooling (planning), provide rapid impact analysis when a portion of the IT room fails (operations), and leverage historical data to improve future IT room performance.
As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments including leadership positions in energy and infrastructure, industrial processes, building automation, and data centres/networks, as well as a broad presence in residential applications. Focused on making energy safe, reliable, and efficient, the company's 110,000 plus employees achieved sales of 19.6 billion Euros in 2010, through an active commitment to help individuals and organizations make the most of their energy.
VICE-PRESIDENT MIDDLE-EAST & AFRICA AT APC BY SCHNEIDER ELECTRIC
He also served in the Middle-East and Turkey as Director at APC by Schneider Electric. He carries business development, team management, P&L accountability for five subzones and 16 countries to his professional credit.
He was the managing director Italy at MGE UPS Systems, managing director Australia at MGE UPS Systems, managing director Philippines at MGE UPS Systems, General Manager Dismo Sud-Est at Rexel, P&L owner - team management - sales management - logistics operations management - Do It Yourself Chains as well as different sales leadership positions at Schneider Electric.