NOKIA

S.KAMAL HAYDER KAZMI,
(feedback@pgeconomist.com)
Research Analyst
, PAGE
Aug
22 - 28, 2011

Nokia is engaged in the manufacturing of mobile devices with over 132,000 employees in 120 countries and sales in more than 150 countries. It had global annual revenue of over ─42 billion and operating profit of ─2 billion as of 2010. Its global device market share was 31 per cent in the fourth quarter 2010, but dropped below 30 per cent in the first quarter 2011.

Nokia's estimated share of the converged mobile device market was 31 per cent in the fourth quarter, compared with 38 per cent in the third quarter 2010.

Nokia has launched its dual SIM mobiles in Pakistan named as Nokia X1-01 and Nokia C2-00. Dual SIM mobiles have already set up a separate industry and due to so many networks people prefer to have two SIMs activated at same time. China has captured the dual SIMs mobile industry and the cell phones of China are available at a reasonable price from all over Pakistan.

Now the recent launch of dual SIM mobiles by Nokia will really create a competition and surely, people will prefer Nokia as it is durable and reliable. Few mobile phones of Samsung have dual SIM functionality, but the prices of those phones are more than China made handsets.

Furthermore, Nokia produces mobile devices for every major market segment and protocol including GSM, CDMA, and W-CDMA (UMTS).

Nokia offers internet services such as applications, games, music, maps, media and messaging through its Ovi platform. Nokia's subsidiary Nokia Siemens networks produces telecommunications network equipment, solutions and services.

Nokia is also engaged in providing free digital map information and navigation services through its wholly owned subsidiary Navteq.

Nokia also has greater dependency on England based company duo namely Symbian Corporation for its mobile operating systems and OVI for its mobile-based application software development and distribution, which has made Nokia as highest-selling mobile-phone vendor within the past few years.

Nokia has sites for research and development, manufacture and sales in many countries throughout the world.

As of December 2010, Nokia had R&D presence in 16 countries and employed 35,870 people in research and development, representing approximately 27 per cent of the group's total workforce.

The Nokia Research Center, founded in 1986, is Nokia's industrial research unit consisting of about 500 researchers, engineers and scientists.

It has sites in seven countries: Finland, China, India, Kenya, Switzerland, the United Kingdom, and the United States. Besides its research centers, in 2001 Nokia founded (and owns) INdT - Nokia Institute of Technology, a R&D institute located in Brazil.

Nokia operates a total of nine manufacturing facilities located at Salo, Finland; Manaus, Brazil; Cluj, Romania; Beijing and Dongguan, China; KomĚrom, Hungary; Chennai, India; Reynosa, Mexico; and Masan, South Korea.

Nokia's industrial design department is headquartered in Soho in London, UK with significant satellite offices in Helsinki, Finland and Calabasas, California in the US.

Nokia is a public limited-liability company listed on the Helsinki, Frankfurt, and New York stock exchanges.

Nokia plays a very important role in the economy of Finland. It is by far the largest Finnish company, accounting for about a third of the market capitalization of the Helsinki stock exchange (OMX Helsinki) as of 2007, a unique situation for an industrialized country. It is an important employer in Finland and several small companies have grown into large ones as its partners and subcontractors.

Nokia increased Finland's GDP by more than 1.5 per cent in 1999 alone. In 2004, Nokia's share of the Finnish GDP was 3.5 per cent and accounted for almost a quarter of Finland's exports in 2003.

Finns have consistently ranked Nokia as one of the best Finnish brands. In 2008, it was the 27th most respected brand among Finns, down from sixth place in 2007.

The Nokia brand, valued at $29.5 billion, is listed as the eight most valuable global brands in the Interbrand/BusinessWeek best global brands list of 2010 (first non-US company).

It is the number one brand in Asia (as of 2007) and Europe (as of 2009), the 41st most admirable company worldwide in Fortune's World's most admired companies list of 2010 and the world's 120th largest company as measured by revenue in Fortune global 500 list of 2010.

As of 2010, AMR Research ranks Nokia's global supply chain No. 19 in the world. In July 2010, Nokia reported a drop in profits by 40 per cent, which turned into an operating loss of EUR 487 million in Q2 2011.

In the global smartphone rivalry, Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple.

In February 2011, Nokia announced a partnership with Microsoft, which will mean most future Nokia smart phones will be powered by the Windows Phone 7 operating system.

CONCLUSION

Nokia is one of the world's largest mobile phone manufacturers. Nokia is world class in transformation and increase of the converging communication and internet industries. It is also leading mobile selling company in Pakistan. It presents thousands of mobile phone models with ever-growing technology, style, functions, and communication solutions.

NOKIA ACCESSORIES

Nokia Charger AC-11 Nokia Bluetooth Headset BH-112 Nokia Carrying Case CP-536 Nokia Hard Cover CC-3020 for Nokia E7
Nokia Stereo Headset WH-902 Nokia Charging and Data Cable CA-185CD Nokia Bluetooth Stereo Headset BH-111 Nokia Carrying Case CP-553 for Nokia N9
Nokia Play 360∞ Nokia Screen Protector CP-5024 for Nokia X7 Nokia Hard Cover CC-3007 for Nokia E6 Nokia Silicone Cover CC-1016 for Nokia E6
Nokia Wireless Music Receiver Nokia USB Modem 21M-01 Nokia Hard Cover CC-5003 for Nokia C7 Nokia Reflective Screen Protector CP-5025 for Nokia X7