S.KAMAL HAYDER KAZMI,
Research Analyst, PAGE
Aug 22 - 28, 2011
Mobilink, a subsidiary of the Orascom telecom holding, is Pakistan's leading cellular and blackberry service provider. With more than 31.6 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands, largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology, and the country's largest voice and data network with over 8,000 cell sites.
Housing Pakistan's largest distribution and contact centre networks and an unparalleled 6,500 km fiber optic backbone, Mobilink has already invested over US$3.3 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services, and international roaming in over 140 countries.
The company is also the official cellular partner of the Pakistan cricket board.
As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink foundation, the company supports education, health, and environmental initiatives and promotes sustainable business practices.
Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businesspersons to corporate and multinationals.
To achieve the target of leadership in the industry, the company offers both postpaid (Indigo) and prepaid (JAZZ) solutions to their customers. These brands are the largest brands of their kind in the Pakistan's cellular industry.
In addition to providing advanced voice communication services that makes the lives of millions easy, the company also offers a host of value-added-services to their prized customers.
Mobilink places high importance to its coverage. It is the first cellular service provider in Pakistan to offer maritime roaming to its postpaid subscribers. Maritime roaming allows travelers to remain in touch with family, friends, and business associates even when away on board cruise ships and ferries.
Mobilink has achieved yet another landmark by being the first operator in Pakistan to offer in-flight communication service for its customers.
Partnering with Air France and Emirates through their partner networks On Air and AeroMobile, Mobilink offers GSM network onboard aircraft providing not only voice calls and text messages but also data over GPRS.
This service enables passengers to use their GSM mobile phones and smart phones, such as BlackBerry, during flights - after takeoff and before landing. Currently, this service is being provided on one Emirates and one Air France aircraft with plans to roll out across fleets and other airlines in future.
With Jazz International roaming, Jazz subscribers can make or receive calls, as well as send and receive SMS to and from Pakistan on their existing mobile numbers when traveling abroad.
In continuation to facilitating customers valued, Jazz now expands its prepaid roaming coverage with partner networks Q-Tel in Qatar and Vodafone in Netherlands bringing the best in quality and service as always.
During the last 15 years, Mobilink has set up one of the largest cellular networks in the country.
Currently, it is covering more than 10,000+ cities and towns. This has involved an investment in the company of more than US$3.3 billion.
The company has 66 Switches and more than 8,000 cell sites and the number keeps growing at a rapid pace.
Moreover, since the start of sector, Mobilink has been leading both in terms of subscribers and revenue but the gap between Mobilink and other operators has been narrowing.
Looking at the subscriber base, the telecom operator has a maximum share of 32 per cent followed by Telenor and Ufone with 24 per cent and 19.7 per cent respectively.
Comparing this year's market share with 2008-09, it is obvious that the share of Warid and Ufone have dropped by 1.9 per cent points and 1.3 per cent points. This drop in the share of Ufone and Warid has been taken over by Mobilink and Telenor whereas Zong maintains its share at 6.7 per cent.
The total revenue of the mobile industry stands at Rs236.74 billion during the reported year. While looking at the market share in terms of revenue the situation is no different than the situation in terms of subscribers.
Mobilink has the maximum share in the market. The market shares of Mobilink and Telenor increased as their revenues improved over the year while the revenue of Warid dropped by about one per cent compared to the previous year whereas drop in subscribers was five per cent. Conversely, in the case of Ufone , the subscribers dropped with negative growth of three per cent but the revenue was not adversely affected rather it improved.
COMPANY 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Mobilink 1,164 2,392 3,935 5522 7339 7903 7952 Ufone 327 808 1094 1644 3471 4893 5713 Instaphone 211 211 211 211 211 211 - Zong 248 218 872 1163 2328 4688 5448 Telenor - 403 1738 3255 5017 6123 6594 Warid - 505 855 1930 3152 4341 4419
Mobilink believes in playing an active role in supporting the community and social development of Pakistan. Its corporate social responsibility goes beyond philanthropy and donations whereby it takes into full account the impact that Mobilink creates on all stakeholders and on the environment when making decisions.