Aug 1 - 7, 2011

Mobilink, Pakistan's market leader in cellular services and a part of Orascom Telecom Holding, believes in playing an active role in supporting the community and social development of Pakistan.

"Our Corporate Social Responsibility goes beyond philanthropy and donations whereby we take into full account the impact that Mobilink creates on all stakeholders and on the environment while making decisions. We recognize that an educated, healthy society is Pakistan's key to ensuring sustainable development and we do our best to give back to the community we operate in," said a spokesperson of the company.

According to him, the establishment of the Mobilink Foundation in December 2007 is a reflection of the commitment of Mobilink and its employees to benefit the community in which we operate. The Mobilink Foundation is a registered non-profit organization, which provides support for the local community not only financially but also through dedicated volunteer hours.

Being a philanthropic organization, it is purely based on employee volunteerism. No administrative costs or overheads are incurred by the organization and therefore, every single penny that is donated to Mobilink Foundation goes directly into making a difference on ground.

Mobilink had recently marked the completion of the first phase of model homes in Rohillan Wali, Muzaffargarh as part of its continued effort to provide relief and rehabilitation to flood affectees.

The Mobilink Foundation has always been at the forefront to help the nation in critical times. Mobilink's CSR philosophy goes beyond philanthropy and donations. Mobilink is constructing over 60 homes across Pakistan through the Mobilink Foundation.

Mobilink's Director Public Relations and CSR, Omar Manzur said; "Our aim is to ensure that these new homes will prove to be a secure and comfortable residence for the deserving families. The structural designs of these homes follow the guidelines of 'Provincial Disaster Management Authority (PDMA)' and the beneficiaries are selected on the basis of vulnerability after conducting a thorough field study under the supervision of the local DCOs. Giving back to the community is a core value at Mobilink, with a commitment to continue making concerted efforts to provide relief to the underprivileged."

Each home consists of one bedroom, rest room and a kitchen, with one foot high reinforced plinth and sturdy concrete pillars to support the structures and enhance flood-resistance.

Mobilink is consistently fulfilling its commitment to rehabilitate the victims of the 2010 flood disaster. The company earlier provided prefabricated shelters worth Rs140 million, to be used as basic health-units while also delivering emergency food supplies, dry food rations, bottled water and other non-food items to far flung areas.

With a history of reaching out to the unfortunate in disasters and emergencies (IDPs) situations, Balochistan floods in 2008, and the Oct 2005 earth quake, Mobilink has a dedicated an efficient team of trained employee volunteers who enable the foundation to spend every penny raised directly towards relief.

Mobilink donated 1,200 recycled school bags to the underprivileged students of the Pehli Kiran School System (PKSS) along with cellular handsets for its faculty members.

On the occasion of PKSS Parent's Day, Mobilink Foundation's Torchbearers handed school bags to children and distributed cellular handsets amongst the faculty members of school. Children at the school presented skits and tableaux in a colorful event and earned the applause of the audience. While interacting with children and their parents the Torchbearers talked about the importance of education and how it would benefit their lives and those of the people around them. They also distributed gifts amongst the children.

Since the launch of the Recycled Schoolbags initiative in 2007, Mobilink has donated over 30,000 bags made from recycled advertising skins to CARE Foundation, Zindagi Trust, Kaghan Memorial Trust, and students at Mobilink Camp for IDPs.

Speaking on the occasion, JAQ Founder Trustee Sabira Qureshi said: "Resource mobilization continues to be a major challenge in the provision of quality primary education to these children. We are thankful to Mobilink for this generous contribution and look forward to a continued partnership with Mobilink and its committed team of volunteers in taking this worthwhile cause forward".

Committed to its vision of leadership in social responsibility, Mobilink has a history of reaching out to the unfortunate.

The Pehli Kiran School System is a network of eight non-formal community based schools that are run by the JAQ Education Trust to promote literacy and primary education among children of low-income/poverty-stricken homes. Currently, 1200 students and 26 teachers are part of this system.