CONCEPT OF GOING GREEN

PROF. DR. KHAWAJA AMJAD SAEED ,
(feedback@pgeconomist.com)
June 27 - July 3, 2011

Various jargons have been driving this world. Literature is full with examples. Several efforts have been floated for various stories of success, while a few ones were short lived. One fresh arrival is Going Green. There has been a wide talk on this on global basis. Several enlightened countries have made a confident start at local levels and later graduated to national level.

In our country, there is a need to develop a national policy starting from union council, move to tehsil level, later take it to district level, graduate to provincial level and finally take it to national level. An accelerated tempo is the call of the day so that a social movement is launched and the whole country is addressed as an agenda for the nation involving all stakeholders.

Moreover, at business level in general and in corporate level in particular Going Green should be accepted as a manifesto for implementation. In the forthcoming 2012 elections in Pakistan, all political parties are urged to include the slogan of going green in their election manifestos as their firm and positive commitment.

It is necessary that we must comprehend the concept of going green. The conceptual aspects include technical factor namely, reduction of emissions. However, managerial aspects of going green are also important to comprehend. In this backdrop, the following clarifications will be helpful:

1. It consists of designing, selling, or funding echo friendly products and services.
2. The future is in.

A. Reusable products

B. High Emission Standards

3. Healthy employees-employer relation.
4. Transparency in operational matters.
5. Natural environment is also described by green World.

Going green is believed to be good for the bottom line. Earlier there was a concept of one Bottom Line (IBL). Currently, there is an approach of Three Bottom Lines (Triple BLS).

Economic refers to the bottom line e.g. profit for corporate entity, economic growth for the country, objectives accomplishment for NGOs etc.

Social stands for corporate social responsibility (CSR). This is on the rise as a social response by corporate sector. Some corporate entities earmark a certain percentage of these activities to serve the society out of their gross revenues.

However, this concept is in wide currency when there are boom days. When businesses are suffering losses then CSR impact becomes negligible and diminishing. Concerns for environment is on the high agenda for discussion globally. Several international conferences have been held to create awareness and motivate Stakeholders to undertake steps to reduce the adverse impact of environment on the success of the system. Going green in corporate sector would be:

1. Have good brand.
2. Be an employer of choice.
3. Maintain strong market position.
4. Earn trust of the financial markets.
5. Motivation in development of new products and services, and
6. Creating new markets.

GOING GREEN AT WORK:

TOP TEN TIPS

(http/planetgreen.discnery.com/go-green-work/greenwork-tips html.)

Literature is full of tips and guidelines for implementing the spirit of going green at work.

1. MORE WORK WITH LESS ENERGY

This requires smart work approach so that goods are delivered in a befitting manner with less energy.

2. DIGITIZE

As best as one can job should be handled with a digitalization approach. The old generation of workers need to upgrade their skills so that rather than undergoing the working through hand, a good bye is given to hand work and digital culture is introduced for green World.

3. DO NOT BE A PAPER PUSHER

Corporate culture needs to introduce rather than pushing the paper in offices. The new culture should be introduced in government and non-government offices. In our government offices, it is generally believed that the current practice is: "Apply Apply but no Reply" with some exceptions. Dr. Mahathir of Malaysia stated that the best way to make bureaucracy efficient is to digitize the work. Training needs to be given to younger and older generations so that we must visualize paperless offices now across the board.

4. GREENING THE COMMUTE

Driving the car above should be replaced by taking more people to set in the car. Some schools in Lahore have disallowed the entry of cars which carry one student for study. Encouragement has been provided that we must optimize the use of car by pool concept of bringing more students. In USA, several World Bank's employees follow pooling of car for commuting from Baltimore to the World Bank (Washington D.C).

5. GREEN SLEEVES

One must use clothes, which do not need dry cleaning quickly.

6. WORK FROM HOME

Video Conferencing should be used rather than physical meeting to avoid wastage of money, time, and effort hassle.

7. USE GREEN MATERIALS

Used papers and used envelopes be recycled and used again. Cultural change is needed to implement this spirit.

8. REDESIGN THE WORK PLACE

Work place be redesigned to optimize the benefits of productive use of work place.

9. PLACE A LARGE ORDER

On the assumption that finances are available, large order be placed to mitigate the impact of inflation and also to ensure lower ordering cost.

10. GET THE THINGS ON THE ACT

Encouragement be produced to create an environment of sharing tips and success stories with the colleagues.