FAST FOOD CHAINS BECOMING POPULAR
ASIA'S BIGGEST FOOD RESORT IS COMING UP NEAR SEASIDE
Mar 21 - 27, 2011
Like elsewhere in the world, the thriving of fast food chains both local and international brands as a common place is not an exception to Pakistan as well. However, the factors behind their growth may be different from rest of the world.
Interestingly, the fast food chains and restaurants thrived in Pakistan in the backdrop of endless power breakdowns and load shedding and the bad law and order situation especially in the urban areas of the country.
The persisting bad law and order situation accompanied by rising street crimes have made it highly risky for the families to visit public resorts. Hence, people usually prefer to make fast food centers as common get-together places alternatively.
The poor power supplies, shutdowns, and load shedding of long durations have given a good reason to most of the housewives to take their time out for an outside dinner instead of groping in the dark kitchens.
There was a time when only well-to-do people used to take their families and children to the fast food chains usually on weekends. However, with the passage of time these chains have carved a place in the buying tendencies of middle-income groups.
The international food chains like McDonald's KFC, PIZZA Hut, Subways, and Dunkin Donuts etc have a strong presence in all major cities of country. Over 70 percent of the population are still away from the outreach of these fast food chains primarily because of poverty level and strong social traditions still in vogue in the country.
Though the presence of these international food chains may have not contributed significantly to the economic growth of the country, yet the emergence of a large number of domestic food chains and food streets can be described as a trickledown effect of the international food chains.
The domestic food chains and food street have an obvious edge over international chains because they are capable of exploiting centuries old food habits of the people and their leanings towards traditional dishes and indigenous food like Biryani, chicken and mutton Karahi, Nihari, Bihari Kabab available at the local food chains with improved taste and the way of presentation.
ASIA'S BIGGEST FOOD RESORT
The smart investors in the hotel industry have taken advantage of the exciting seaside location near Jinnah bridge where Asia's biggest food and entertainment resort, Port Grand is in the making.
In fact, the Grand Leisure Corporation (GLC) is constructing the Karachi Port Trust's mega project at the 13-acre scenic coastal stretch of Karachi Port ranging from Native Jetty Bridge to M.A Jinnah Bridge roundabout on Built-Operate-Transfer basis for 21 years.
The feasibility of the projects says that this forthcoming food street would be attracting a huge crowd of 10,000 local and foreign visitors in a day.
The management decided to set entry fee for the Port Grand at Rs200 per head, out of which the visitor would be allowed to do a hundred rupees' shopping. That means the effective rate of entry in Port Grand would be Rs100.
The development of such projects under the prevailing unpredictable law and order situation is really a great contribution on the part of the developer as the project would assume a significant role in sprucing up the hostile image of the city as well as of the country and would help restore the shattered confidence of the citizens about rising security concerns.