DISCOVER PAKISTAN'S HALAL POTENTIAL

MAJOR CHUNK OF $2 TRILLION HALAL MARKET IS GRABBED BY NON-MUSLIM COUNTRIES.

AMANULLAH BASHAR
(feedback@pgeconomist.com)

Nov 29 - Dec 5, 2010

DR. MUSTAFA CERIC, THE GRAND MUFTI OF BOSNIA

Dr. Mustafa Ceric is the Raisu-l-Ulama of Islamic community in Bosnia and Herzegovina and the grand Mufti of Bosnia since 1993. He is also the Grand Mufti of Sanjak, Croatia, and Slovenia.

Born in Visoko, Bosnia-Herzegovina in 1952, he graduated from Madrasah in Sarajevo as well as the faculty of Arabic language and literature at the Al-Azhar University in Cairo.

In 1987, he received his Ph.D in Islamic studies from the University of Chicago. He is fluent in Bosnian, English and Arabic.

He has served as an Imam and professor in Croatia, Bosnia, Malaysia and the United States; has authored several books; and is co-recipient of the 2003 Unesco Felix Houphoet Boigny Peace Prize for contribution to the world peace; recipient of the International council of Christians and Jews Annual Sir Sternberg Award for exceptional contribution to interfaith understanding; co-recipient of the award "Religion and Integration in Europe" Theodor-Heuss for 2007; recipient of 2007 Lifetime Achievement Award from AMSS UK and Eugen Biser Award 2008 for his efforts in promoting understanding and peace between Islamic and Christian thought; co recipient of the King Abdullah I Bin Al-Hussein International Award 2010 for intellectual contribution to spreading Islamic tradition and culture.

He is a member of several different local and international scientific organisations and societies, including International Commission for Peace Research chaired by Dr. Henry Kissinger. He is one of the signatories to the 2007 Open Letter that begat this initiative "A Common Word Between Us and you".

When Asad Sajjad, Secretary Genreral of Halal Development Council of Pakistan (HDC) was introduced to and met His Eminence in The Hague during the World Halal Forum last year, His Eminence was emotional about Pakistan and repeatedly said, 'YOUR COUNTRY SAVED US'.

He was referring to the Bosnian war (1992-1995) when tens of thousands of Muslims were massacred in Bosnia Herzegovina.

Stage is set for beginning of a new chapter in the export regime of the country with the initiative of "Halal Certification" of more than 300 exportable items besides foodstuff which has a huge global market estimated to the tune of $1.5-$2 trillion.

Tariq Iqbal Puri, Chief Executive Trade Development Authority told Pakistan & Gulf Economist that TDAP in collaboration with Halal Development Council (HDC), a Pakistan-based NGO, is organising the first Global Halal Congress on Dec 4 2010 in Karachi, with the theme "Discover Pakistan's Halal Potential".

Asad Sajjad, Secretary General/CEO Halal Development Council (HDC) was also present with TDAP Chief while giving details of the forthcoming Halal Congress. He said that process of Halal Certification would add value to Pak products as well as help attracting local and foreign investment in Halal products besides branding of Pak products internationally.

The Global Halal Congress would be the first event of its kind in which Grand Mufti of Bosnia Dr. Mustafa Ceric besides 27 representatives from 17 countries have confirmed their participation. The global congress would be held in the last week of December, said Tariq Puri.

Highlighting the potential Halal market Tariq Puri said 40 percent of the huge trillion dollar Halal market is shared by meat and chicken while remaining 60 percent of the market consists of other 300 items and services.

Halal Brand is being recognised as symbol of good quality product in the words besides 1.70 billion Muslim consumers and non-Muslims also prefer halal products as the logo of Halal ensures hygienic quality of the products.

Ironically, about 85 percent of this trillion dollar Halal business is in the hands of non Muslim countries as they are utilising the Halal brand to their economic benefit. In this context Brazil, USA, Canada, France, Australia, New Zealand, Thailand, Philippines, Singapore, and India are the largest exporters of Halal products in the world. While only two Muslim countries including Malaysia and Indonesia are exporting Halal products.

There is an existing demand for Halal products from over a billion ready customers all over the world who recognise the Brand Halal. Pakistan is well known to the world as a big Muslim country and we have ample opportunities to develop our halal sector. With 170 million Muslims and having a direct access to a grand total of 470 million Muslim customers in Afghanistan, Central Asia, Middle East and India Pakistan has the potential to become the biggest Halal Hub of the region.

The process of Halal Certification would be a major development in export regime of Pakistan for which TDAP is preparing for inviting Expression of Interest through international tenders. The successful and capable companies would be inducted in Halal Certification process, Tariq Puri said

CONGRESS OBJECTIVES

The congress will be introducing Pakistan as a Halal Certified production supplier to global Halal player as well as create awareness in Pakistan of the potential of global Halal market.

The international event would highlight benefit of "Halal Certified" to help promote the Halal exports from Pakistan.

Congress to highlight Trading & Joint Ventures opportunities in Halal sector and launching of Pakistani Halal Standards (with PSQCA, MoST)

In this respect the two organizations TDAP and HDC have invited Pakistani trade & industry to fully participate in the Global Halal Congress and support the noble cause to promote Halal industry in Pakistan.

HALAL STATUS IN PAKISTAN

- Proper Halal testing & certification is a must to label the products as "Halal".

- Pakistani Halal products are often not accepted as "Halal" in international markets because they are not Halal Certified.

- Pakistan doesn't have an official Halal Certification Body & the Halal products testing facilities are also poor so there is a need for a National Halal Certification Agency.

- There is also a need for a Pakistani Halal Products development policy by the government to promote and encourage private sector to come into Halal product trade.

The concept of Halal has a big potential for bringing foreign investment in Pakistan by Developing the local Halal Industry, Halal Products processing & packaging plants/Halal meat and chicken abattoirs, dedicate Halal food parks, Halal product testing labs and TDAP is seriously interested in promoting Halal trade and industry in Pakistan.

OUTLOOK FOR HALAL PRODUCTS

- Halal compliant will approve quality of our products to international standards.

- Halal branded will add more $ value to our exports.

- Halal logo will give international brand recognition to Pakistani products, thereby, opening doors to new export markets.

- Halal Certified exports will lead to industrial expansion in Pakistan.

- Halal Industrial infrastructure will bring investments in the country.

- Halal industry growth will reduce un-employment by creating new jobs.

- Halal certified exports will help reduce our trade deficit.

- Halal certified exports is the best recipe to boost our economy in the shortest period of time.

HALAL MARKETS

In Europe, the market size of Halal Foods is estimated to be 66 billion US dollars annually.

France bring the largest Halal market in Europe, is worth over 17 billion US dollars annually.

In the UK, only the Halal market sale is worth over 600 million billion US dollars every year.

The American muslims spend around 13 billion US dollars every year on Halal food products.

The GCC's annual Halal Food Sales in India are worth over 21 billion US dollars a year.

And, Indonesia, the country with the largest Muslim population in the world, has an annual Halal Food expenditure of over 70 billion US dollars (with New Zealand & Australia as its biggest beef product suppliers).

HALAL EXPORTS

Brazil exports 1 million frozen Halal chicken & 300,000 MT of Halal beef products every year.

France exports 750,000 MT of Halal frozen chickens every year.

United state is the third largest beef exporter in the world and more than 28 percent of its frozen beef is Halal.

New Zealand is the fourth largest beef exporter in the world and about 40 percent of its beef products exports are Halal. At present major halal exporting countries are all non-Muslim.