TELECOMS UNSCATHED OF ECONOMIC DEPRESSION

AMANULLAH BASHAR
(feedback@pgeconomist.com)
Aug 9 - 15, 20
10

The telecom sector the most vibrant compared with other segments of the economy remains unscathed of the economic odds in Pakistan.

Mobilink, Pakistan's market leader in cellular services and a part of Orascom Telecom Holding Mobilink, with more than 31 million subscribers, maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the country's largest voice and data network with over 8,000 cell sites.

Housing Pakistan's largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries.

Mobilink is also the official cellular partner of the Pakistan Cricket Board.

As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices.

It is the first Pakistani operator to launch an android handset. Milestone, the next-generation Android handset combines the best of three leading brands: Mobilink - Pakistan's favorite cellular services provider, Motorola - pioneer in design and innovation, and Google - preeminent leader in internet discovery science.

Launched under the umbrella of Mobilink's post-paid brand indigo, the handset is bundled with free GPRS for the first three months. Milestone is powered by Google's Android software, a cutting-edge solution for multi-functional smart phones, offering a powerful range of innovative online services, keenly sought by high-end users, online social-networking enthusiasts and professional bloggers.

Hamza Muddassir, Senior Manager, Value Added Services, Mobilink stated, "Pakistan's premier postpaid brand, Mobilink-Indigo, is proud to be a part of yet another cellular revolution in Pakistan. We have always kept our customers' preferences and satisfaction on priority to fulfill their evolving connectivity needs and desires. The Milestone is a highly anticipated smartphone for the users who seek sophistication and total freedom in communications. Mobilink will ensure that Milestone users can enjoy the capabilities of this product to the fullest.

The Milestone provides access to a massive store of 10,000 applications, over 200 widgets and GPRS navigation. Other features include a huge hi-resolution display, Blue-Tooth, 5 Mega Pixel camera, Easy-Sharing, WVGA 854x480, Fast Cortex-A8 processor, 8GB memory in box, Tablet thinness: 13.7mm, 10.1Mbps HSDPA 3G Hi Speed Data, WIFI 802.11 g/b, USB 2 HS, BT 2 EDR, CrystalTalk, dual mic, RX diversity and many more. Mobilink is also offering FREE GPRS for 3 months, exclusively for indigo customers, with the purchase of every handset.

Mobilink is already the first cellular operator to launch BlackBerry in Pakistan. Providing BlackBerry Services and 360 degree after sales support to thousands of indigo customers, it is the only operator working directly with manufacturers RIM (Research in Motion).

THE MOST VIBRANT SECTOR

The telecom sector in Pakistan has emerged as one of the most vibrant players on the back of the major share in foreign investment the country received during recent years.

The performance of the telecom sector in terms of infrastructure and subscriber growth patterns are unmatched across the world.

Similarly mobile subscribers have crossed 9.6 million which is almost double than landline subscribers of 4.8 million. This trend of growth however is feared to be impaired with the hike in taxation which would certainly prove counterproductive to the growth momentum of this sector.

The financial side of the growth and revenues of existing mobile operators are showing extraordinary growth. It is amazing to see that the existing telecom companies despite a cut throat competition going on in this sector are promising huge investment in the telecom sector in coming years.