15 - 21, 2010

Recent technological enhancements and the developments in the internet technologies are changing the paradigms in the social and business landscape.

It is an old saying that "Knowledge is power", but now it has been evolved to "Sharing Knowledge is power". A great philosopher once said "I Think Therefore, I Am". This has been evolved into "I Think Therefore, I Blog" in modern information age.

A blog is a contraction of the term "web log", is a type of website, usually maintained by an individual with regular entries of comments, descriptions of content, or other material such as pictures or videos. Entries are usually displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog on the internet.

Many blogs present remarks or news on a particular subject. Others function as personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art, photographs, videos, music, and audio. Microblogging is another type of blogging, featuring very short posts, becoming popular now a day in mobile devices.

One of the most important parts of blogging, beyond creating great content, is making sure that your blog is comment friendly and social. This means that visitors are able to have in-depth discussions through the comments with extra features. After commenting, they are easily able to share a blog post with others on their favorite social networks, such as Twitter, Facebook, Delicious, and others. And finally, if they are interested in getting to know you better, they can easily find your social profiles.

The growth rate of blogs is impressive. Technorati, a search engine that monitors blogs, tracks more than 8 million online diaries as of March 21, up from 100,000 just two years ago. A new blog is created every 7.4 seconds. That adds up to 12,000 new blogs a day, 275,000 posts a day and 10,800 updates an hour.

At its most basic level, it is a technology that is lowering the cost of publishing and turning out to be the next extension of the web. Blogging is still in its early days. It is analogous to where the web was in 1995 and 1996. It is not clear how it will turn out.

What is clear is that opportunities for blogging abound. Companies can use bloggers to put a more human face on interactions between employees and customers; marketers can create buzz through blogs; and bloggers can act as fact checkers for the mainstream media.

That is the world of mass media, and the blogs are turning it on its head. Set up a free account at Blogger or other blog services, and you see right away that the cost of publishing has fallen practically to zero. Any dolt with a working computer and an internet connection can become a blog publisher in the 10 minutes it takes to sign up.

This is just the beginning. Many of the same folks who develop blogs are busy adding features so that bloggers can start up music and video channels and team up on editorial projects. The divide between the publishers and the public is collapsing. This turns mass media upside down. It creates media of the masses.

How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up. For now, it is a digital hinterland.

Companies over the past few centuries have accustomed to shaping their message.

Do we blog because we think, or because we are not thinking clearly. So what are some reasons not to blog? There is a chance that you might give away a great idea or reveal something you should have kept confidential. Those are not unimportant issues, but with a little thought, they can easily be avoided. The main argument against blogging in my mind is that it is not worth the time. It is a question of the opportunity cost of time. Had you not blogged, would you have benefited more from what you would have done with the time you spent blogging? The answer is different for different people.

What are the potential benefits of blogging? It is good writing practice. It helps you clarify your thoughts by creating concrete expressions of them. It benefits society (if you blog about things worth reading). It earns the respect of anyone who thinks that only impressive people blog. It earns the respect of anyone who actually reads and is impressed by your blog. It brings people to your website. It pumps your search engine ranking by creating more inbound links to your site. It earns you advertising revenue. It is fun.