May 18 - 24, 2009

Despite all economic odds, the telecom sector is taking strides by expanding its operations to the under served areas of Pakistan. After jointly winning the broadband projects in Faisalabad, PTCL is now eying for penetrating into the under-served areas of Multan Telecom Region 1, Southern Telecom Region 1, and Hazara Telecom Region. PTCL has also ambitious plans to participate in the biddings for Hazara Telecom region besides Multan.

It may be noted that PTCL has jointly won the pilot subsidized broadband penetration project for Faisalabad Telecom region - excluding Faisalabad city. According to the agreement, PTCL and Wateen (not listed, part of Abu Dhabi Group) will get subsidy of Rs1.4billion to provide broadband services to 89,000 users. Of this, PTCL will establish 72,500 connections within the next 18 months.

The project will help PTCL in three key areas including improvement in network quality in the under-served region. The project should multiply the broadband segment growth the key upside potential in the otherwise less than exciting fixed line segment and part of the penetration routing through new fixed-line customers


PTCL's cellular segment continued the upward trend, increasing subscribers by 14% YoY during nine months of 2009 while broadband subscribers have reached 170,000.


Yet another interesting development on the telecom front is the introduction of navigational service on cell phones by Mobilink.

Mobilink, Pakistan's market leader in cellular services and part of Orascom Telecom, has announced the launch of Pakistan's first cell-phone based navigation service 'Mobi Track.'

The introduction of Mobi Track, the cell phone based mobile navigation solution with street level navigation and search facility, is another milestone for Mobilink which continues to reiterate its commitment to providing cutting edge communication solutions to its customers in Pakistan.

Wasif Mustafa, Director VAS, IR, LDI & Market Development, Mobilink said, 'Mobi Track is a first-of-its-kind cell phone based navigation service in Pakistan. The use of state-of-the-art digital mapping system enables users not only to find their way to specific destinations but also includes options to locate the nearest ATM, favorite restaurants, fuel stations etc. The interface is hassle free, enhancing the user experience and making this service one to watch out for."

Initially covering Karachi, Lahore & Islamabad, and nationwide highway (N5)/motorway networks, Mobi Track relies on the extensive maps provided by Trakker, the region's largest vehicle tracking & fleet management service provider.

Omar S Hatmi, COO Trakker said, "We are happy to partner with Mobilink on this ground-breaking service and hope cell phone users in Pakistan will be able to enjoy the convenience and comfort of GPS navigation powered by Trakker NAV. We are committed to empowering our partners in the Telecom industry with best-in-class navigation products for the benefit of Pakistani consumers."

Customers can subscribe to this service by typing 'Test' and sending it to short code '1000' from any Mobilink number. As an introductory offer Mobilink subscribers can avail 5-day free trial of the service. Mobi Track is compatible with most medium range and high end mobile handsets. It allows users to search the shortest path to their destination from current location with the help of turn-by-turn voice guidance function. Using the route demo function, a user can also check the estimated travel-time and familiarize with the actual route before even starting the trip.

A user can plan an optimal path to his destination with the help of "easiest, fastest or shortest route" function, including a trip report to enable user to further analyze the trip and help plan future trips more efficiently.

Mobilink, a subsidiary of the Orascom Telecom Group, is Pakistan's leading cellular and Blackberry service provider. Mobilink maintains market leadership through cutting-edge, integrated technology and the country's largest voice and data network with over 7,900 cell sites covering more than 10,000 locations. Housing Pakistan's largest distribution and call centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has invested, to date, over US $2.5 billion and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 130 countries. As a responsible corporate citizen, in addition to ensuring employee well-being, Mobilink aims to support education and health initiatives, protect the environment and promote sustainable business practices. It also offers a range of products and services dedicated to enhance access to information. The company is also the official Telecom service provider for the Pakistan Cricket Board.