IMPORTANCE OF 3I'S FOR SUSTAINABLE DEVELOPMENT

HUMAN INVOLVEMENT NEEDS TO BE INTEGRATED WITH INFORMATION, INVESTMENT

ENGR. ASAD MAHMOOD & HINA AFZAL
Apr 27 - May 10, 2009

Amalgamating the concepts of 3A's, 3H's as described in the previous articles will ultimately lead to 3I's, which underpin the origination of 3 dimensional block. When considering energy management most people tend to think of management information first (data, monitoring, measurement, analysis, and decision-making) followed by physical investment (technology equipment) which is an important parameter as well as being the major cost item of energy management.

Howsoever sophisticated the equipment and exact the information, unless people change the way they think about energy many conservation opportunities will be lost. Information remains inert unless concerned people process it.

Investment remains lifeless hardware unless software of the human mind utilizes it intelligently. Therefore, it is a need to have state of the art mind first instead of state of the art technology for a country like Pakistan where the economy is on the brink of devastation, which is caused by the dint of the frequently changing political scenarios.

That is why for effective management human involvement has to be integrated with information and investment.

Two-way communication does not only exhort, but it also asks people, it obtains agreement on targets, elicits feedback, encourages involvement, and preserves people interest and motivation.

In practice, at least three forms of encouragement and stimulation are needed: Ask - Agree - Give.

People should be asked what they know, think, and suggest and how they want to contribute in energy efficiency. Objectives, targets, monitoring duties, incentives, and rewards should be agreed. Feedback on results, incentives, and rewards should be given.

3I's in Three Dimensions