Sep 8 - 14, 2008

Leading Pakistani film actor and producer Shaan joined hands with Pampers and UNICEF to launch the 'One-Pack = One Vaccine' campaign for the first time in Pakistan . This campaign is part of a global initiative with UNICEF to eliminate maternal and neonatal tetanus (MNT), a preventable disease that claims the lives of approximately 140, 0001 infants and 30,000 mothers in developing countries each year.

The program aims to provide vaccines for mothers in need in Pakistan to help eliminate the spread of life-threatening maternal and neonatal tetanus in Pakistan .

Shaan, who has recently become the proud father of a set of beautiful triplet daughters, joins the league of global ambassadors for the cause of Tetanus in the world, including leading actress and TV producer, Salma Hayek. Speaking at the occasion of the launch of the campaign, Shaan shared, "As a Pakistani and a parent, I feel that it is my duty to help raise awareness of this terrible disease that claims the lives of Pakistani babies. It is an honor for me to team up with Pampers and UNICEF to help eliminate Tetanus as this is not only a global concern but is also a grave and tragic reality for many of us in Pakistan . With the help of UNICEF and Pampers, several countries have been able to eliminate this silent killer and I sincerely hope that we will be able to drive Pakistan closer to this goal."

"With this campaign, ultimately one Pampers pack sold during Ramadan represents one life-saving vaccine donated to UNICEF and one pack at a time; we hope to contribute in our small way to help eliminate maternal and newborn tetanus from Pakistan . I would urge all the mothers and fathers of Pakistan to take full part in this campaign as it is only with their help that we can wipe Tetanus off completely from Pakistan" said Shaan.

According to Martin Mogwanja, UNICEF Representative in Pakistan , "Tetanus remains a threat to new-born babies in more than 45 countries, including Pakistan . UNICEF and Pampers have run a joint campaign to eradicate Tetanus in a number of countries around the world since 2006. This is the first time that we're bringing this campaign to Pakistan . I am grateful to Pampers for joining the Ministry of Health and UNICEF in the fight against tetanus and helping us eradicates this deadly disease."

Speaking at the occasion, Zulfiqar Mahar, Brand Manager, Pampers, stated, " We are delighted to have Shaan, legendary actor and parent, joining us to raise awareness about our UNICEF 'One Pack = One Vaccine' campaign. At Pampers, we care about every baby's development and have a proud history of helping mothers and babies in need. Tetanus, the silent killer disease, claims the lives of an estimated 140,000 babies [1] worldwide each year despite the fact that it is preventable through vaccinations. This campaign supports the Ministry of Health drive, assisted by UNICEF to eliminate Tetanus. We invite mothers and fathers around the country to join us in this campaign to help save lives."

Initially launched in 2006 in the UK, the Pampers One-Pack = One Vaccine program expanded to other countries in Western Europe in 2007 and has to date raised over 40 million vaccines for countries in Africa and Asia.[2] In 2008, the campaign has expanded worldwide including the United States . The 2008 campaign is part of a global, multi-year, multi-million dollar commitment to UNICEF that is supported by Pampers mothers and fathers.

Pampers "bachat" packs which will contribute towards the 'One pack = One Vaccine' campaign will be available at general stores, super markets, and chemists across Pakistan in Ramadan.

Tetanus can be contracted during childbirth, where women often give birth at home in unsanitary conditions without access to adequate health care. The disease rages through newborns within days of their exposure to the tetanus bacteria and almost always leads to a swift and painful death. This silent killer disease claims the lives of an estimated 140,000 babies worldwide each year, despite the fact that it is preventable through inexpensive vaccinations.