INTEL COMMEMORATES 10 YEARS OF SUCCESS IN PAKISTAN
Dec 10 - 16, 2007
Commemorating its commitment to enhance lives by providing access to uncompromised technology for everyone, Intel Pakistan Corporation recently hosted a series of events across the country to mark a decade of enhanced computing in Pakistan. To mark this milestone, active participation from Intel executives, local representatives and the media was observed. The world leader in silicon innovation, Intel has played a critical role in spearheading growth of the Information Technology sector in Pakistan by creating widespread IT awareness, providing access to the latest technology and strengthening the local market through extensive education programs.
"With increasing emphasis worldwide upon integrating technology into our day- to-day lives, it is heartening to note that Pakistan has kept a steady pace with the rest of the world," Kamil F. Hasan, Reseller Channel Operations Director, APAC, Intel Corporation "At Intel, we are collaborating with governments, development organizations, community groups and technology leaders to create a world that empowers the next billion people through access to technology, content and education." He further added that through Intel's World Ahead Program, Intel aims to provide integrated suites of hardware, software and supporting technologies to deliver new usage models and grow new marketplaces throughout the country.
During its ten years in Pakistan, Intel has facilitated the local market by providing leading edge technology products as soon they become available internationally. In mid-2006, Intel launched its new micro- architecture and introduced the Intel Core 2 Duo processor technology in Pakistan. Moreover, leading the industry in multi-core technology, Intel also delivered the world's first quad core processors for desktop and mainstream servers locally ñ allowing Pakistan to keep pace with global markets.
Since the start of its operations in Pakistan, Intel has hosted a multitude of interactive workshops; seminars and exhibitions with the objective of creating awareness within the business and consumer segments about the benefits technology can bring to people at home, school or work.
As part of its ongoing efforts to help bridge the digital divide within the country, Intel has also worked closely with government and semi government bodies to increase technology usage and understanding amongst small and medium enterprises in Pakistan.
Intel has opened new vistas of education and learning for students and teachers representing private and government institutions in Pakistan. In the last ten years, the milestones achieved by Intel Pakistan Corporation in the sphere of technical education have won much acclaim locally as well as within the international markets. Enabling teachers to integrate technology within their teaching curriculum, Intel Pakistan has successfully imparted training to more than 138,000 teachers under the platform of the Intel Teach Program thus equipping thousands of students with the skills vital for success in today's technology driven era.
"In a knowledge-based society, digital technology is a gateway to economic and social progress. Yet two-thirds of the world's people today live in countries with less than three percent PC penetration. Billions of people do not have access to high-speed communications, a good education or meaningful digital content and services. This is the digital divide and Intel is working to change that." said Ashar H. Zaidi, Country Manager, Intel Pakistan Corporation.
"In the coming generations, Intel will continue to bring technology to the remotest areas of Pakistan, improve educational standards and enhance the quality of lives of people from all walks of life," he further added.
NET ACCESS TO ALL
Actually, about 10 percent of the people around the world are familiar with the Internet and what it can do. Most of them live in industrialized countries, or if they live in developing countries, they are part of the well-off, well-educated, and often English-speaking minority that lives in urban areas. Few come from the poor and sometimes illiterate majority.
The split between those with and those without access to digital technologies is often called the digital divide. But that phrase hides the complexity of the problem, because it focuses on the "having" and the "not having" of technology. Instead, what really matters is the ability to use and benefit from technology, whether or not that technology is personally owned.
Although many people and organizations know that simply giving away computers is not going to bridge the digital divide, it's still not clear what should be done. Conditions in Tokyo don't match those in Lima, Peru; those in New York City don't match those in Madhya Pradesh, India. And, as it turns out, technology alone isn't the solution. What these Indian, Peruvian, and Hungarian examples have in common is the relevance to local social networks and local business needs that led to successful applications. Major organizations and manufacturers like Intel are beginning to define and design indigenous products. Platform Definition Centers (PDCs) have been established in four key developing markets-India; Egypt; Brazil; and China, to help define new computing platforms and technologies that meet local market needs. The Brazilian center in So Paulo center will employ local resources and look for specific products and technology concepts that address the needs of Latin American markets. The Cairo, Egypt, establishment will address the needs of the Arab world. As Otellini says, Intel is making a concerted effort to establish localized technology centers around the world-in places that need them most. To date, the people who developed the world's computing hardware and software created it to fit their world-the world of the "haves." Responsible companies are looking at the way technology is being applied in the rest of the world, by the "have-nots" and how, in the future, it might be designed to better fit into that world. And offer access for people that need it, not just want it.