THE LEADING GLOBAL COMPANIES TURNED TO SAP

Success Story of Microsoft, Ericsson and Whirlpool Corporation

Oct 08 - 21, 2007

SAP is the world's leading provider of business software, exhibiting strong growth since inception in 1992. Today, more than 41,200 customers in more than 120 countries run SAP applications - from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector.

Continuing to demonstrate its role as the industry's leading provider of global trade management solutions, SAP announced that it has enhanced the world-premier solutions designed to help companies manage the complex business processes of cross-border global trade, and that the solution has achieved broad market penetration.

Leading companies today are looking for a comprehensive and integrated trade management solution to adapt the application to meet the changing business and regulatory requirements and get the tools to succeed in the competitive global marketplace and SAP, with its broad based portfolios of trade & business solutions, caters to their needs. Here are the some success stories

MICROSOFT, the leading supplier of operating systems for PCs, joined with SAP to improve efficiency and reduce risk of trade regulatory noncompliance. In the post-9/11 world of cross-border trade, companies must execute export transactions with care and precision ń or risk the ramifications of noncompliance. With exceptional global reach and a large portion of its business success riding on international trade, Microsoft wanted to adhere to the letter and the spirit of the law while maintaining efficiency and its renowned business agility, so it turned to SAP.

Anne Marie Griffin, Senior Manager of Export Compliance says "Microsoft wants to do its part to comply with national security requirements. And we want to do it in a way that prioritizes the compliance and lives up to our standards of efficiency. SAP Global Trade Services (SAP GTS) gave us that ability".

"All in all, it was a very successful implementation experience," Paul Wilde, Group Program Manager says. "On time and on budget.. We went live in May 2004 and now we have a powerful and scalable solution that helps ensure trade compliance."

ERICSSON, a world telecom leader in design of telecommunications solutions relied on the SAP NetWeaverĘ Master Data Management (SAP NetWeaver MDM) component to consolidate the global data of 130,000 vendors in company's service.

The MDM - Master Data Management market emerged out of a push for global data synchronization in the consumer goods and retail industries. "The motivation behind MDM - Master Data Management - adoption is to bridge the manual work and start doing the real data management aspect that's going to give us the value added proposition", said Roderick Hall, Senior Project Manager, Ericsson. Further Rod Hall, Product Manager for BI, Ericsson AB added "We're mainly involved in the production of software. Therefore, we have to be very fast on our feet. We see SAP NetWeaver MDM - Master Data Management as being a key component in that."

SAP Solutions provided a tool tailored to support Ericsson's global master data management and consolidate vendor data from SAP and non-SAP software. It also offered a tool compatible with Ericsson's global SAP software landscape, including SAP NetWeaver Portal, SAP NetWeaver BI, and SAP NetWeaver Exchange Infrastructure components.

SAP offered Ericsson a key software component in place to drive architecture forward toward 2010. It ensured 100% commitment to solution and much faster adaptation to applications.

WHIRLPOOL CORPORATION, the global manufacturer of household appliances turned to SAP NetWeaverĘ Platform to transform Product Data Exchange and Improve Business Processes.

Global data synchronization is one manifestation of the complex problem of managing master data. The inability to effectively deliver a consistent view of critical data indirectly affects many other business processes, from purchasing, marketing and sales to human resource management, new product development and introduction and inventory management. SAP NetWeaver offered Whirlpool a quick and easy way to fulfill retailer mandates by providing basic global data synchronization functionalities in a single package. And it ensured data consistency and accuracy between Whirlpool and its retailers, thus reducing error-processing costs due to inconsistent master data.

SAP NetWeaver MDM - Master Data Management is a key step in an organization's evolution toward Enterprise Services Architecture. As business processes cross the boundaries of systems, departments and organizations, SAP NetWeaver MDM - Master Data Management is the way to complete, clean and correct master data. As such, SAP NetWeaver paves the way to better business decisions, no matter which enterprise system or database you are leveraging. It is for exactly this reason that organizations are choosing SAP NetWeaver MDM - Master Data Management to address the ubiquitous master data challenge today.

Dave Cosgrove, Director of E-Business for North America says "Cleaning up our data and developing it in a new way that is consumer focused will help our retailers get our brand messaging out to the consumer more effectively than ever before."

For more information on SAP visit http://www.sap.com

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

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