Paving the way for change in rural culture

July 16 - 22, 2007

The mobile phone industry has been in a progressive growth cycle with exciting new technology being added to its profile every day. As the variety of cell phones have increased, so has the market that it has to cater. Some of the leading mobile phone companies are now focusing the untapped market of rural areas after excelling in the urban centers of Pakistan.

Actually, the cellular technology has created a funny situation especially in the countryside as most of the fuedal lords, Waderas, Choudhris, Arbabs and Sardars seemingly feel uncomfortable with the fast spreading cell phones in villages as in a way mobile phones inducing a sense of freedom in the suppressed countrylife on the back of authoritarian approach of Zamindar.

This cutting edge cellular technology is facilating the farmers to have an access to the exact market every day enabling them bargain on their hard earned crops at competitive prices. Earlier, the farmers had to depend heavily upon the word of the middle man regarding market situation and price level of the agriculture produce.

Apart from benefitting economically, the cellular technology has also helped inducing a sense of confidence among the villagers as they are now in a position to raise their voice against stronghold of rural loards for the political or social victimization

Motorola, Inc., a global leader in wireless communications, is redefining the mobile handset market and strengthening its drive to connect the next billion phone subscribers with the game-changing MOTOFONE, making stylish design, smart features and easy functionality a way of life for consumers in Pakistan.

With Pakistan's rapidly growing mobile network penetration, thousands of workers in villages across the country are adding a powerful new tool to their daily lives. Their discovery of mobile communications has helped to increase their work efficiency by enabling them to send and receive timely information across the country and stay connected.

"For a long time I've dreamed of buying a mobile phone but was discouraged by the high phone prices or features that were being compromised on low cost models. I am delighted to say that I now own a MOTOFONE," said Muhammad Iqbal, a watchmaker in the district of Nankana Sahib, Punjab. "The phone has changed the way I work and its versatility has helped me to talk to wholesalers, villagers and family who live far away from me."

As Motorola's thinnest phone yet, measuring in at approximately 9mm, MOTOFONE provides Pakistanis with a stylish, value-priced handset with an extensive core feature set. It offers an intuitive new interface built with icons and voice prompts in local languages.

MOTOFONE makes it easier and friendlier for first-time users to navigate, place calls, and retrieve messages. Its large, high contrast screen, powered by a revolutionary ClearVision display makes it easier to use the phone outdoors.

"MOTOFONE is enabling villagers in Pakistan to get connected and get the most out of their working efforts," said Sarim Alvi, Director Sales & Marketing, Mobile Devices, Motorola Pakistan. "The handset is cleverly designed to meet the unique needs of villagers in Pakistan and specifically addresses the universal desire for connectivity."


The collective use of transmitters and towers by different cellular companies is of course an interesting development in the telecom sector. In this regard, Telenor Pakistan and Ufone, the two cellular giants, have decided to jointly share infrastructure facilities including sites and towers for next ten years in Pakistan. An understanding has been reached between the two companies which set an example in the telecom sector being the first initiative of its kind in the country.

Mubashir Naqvi, President & CEO UFONE declared the move as a break news in the telecom sector since the infrastructure was the main hitch for all the operators in order to mark there foot prints all over the country. It would not only benefit both the companies but will also add concrete value to the environmental protection, resource optimization, energy conservation as social caring entities.

Mibashir also lauded the continuous efforts of chairman PTA bringing substantial value to the telecom sector of Pakistan. Present on the occasion Tore Johnsen, Chief Executive Officer of Telenor expressed the hope that the cordial relation between the two telecom companies will have a far reaching benefits of the sector and the companies as well as the subscribers.

Telenor Pakistan has always supported infrastructure sharing the internationally recommended practice of using one tower to carry antennas from multiple mobile operators instead of having separate towers for each operator. It just makes common sense. As socially responsible company, we believe that more should be done to encourage and enforce infrastructure sharing. It is also an effective way of reducing capital and operational expenditures.