HTC LAUNCHED IN PAKISTAN WITH MOBILE ZONE
July 16 - 22, 2007
HTC, the world's leading provider of Microsoft® Windows Mobile® devices, launched its brand in Pakistan. Mobile Zone, the largest mobile phone company in Pakistan, is the distribution & service partner of HTC in Pakistan. The partnership was also announced in the launch ceremony.
The ceremony was held at a local hotel and was attended by top management of Mobile Zone and HTC, along with prominent personalities of the corporate world and renowned socialists.
Founded in 1997, HTC is well-known in the industry as the company behind many of the most popular operator-branded devices in the market. HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. Business Week ranked HTC as number 3 among the top 100 global IT companies in 2006. Since launching its own brand 12 months ago globally, the company has introduced more than a dozen HTC-branded products across the world.
Speaking to the Media, Mr. Shabeeh Haider, Manager Sales & Marketing HTC said "We have a rich heritage of innovations and aim for our products to continue being the devices of choice on the Microsoft Windows Mobile platform in Pakistan. We are bringing to the market a portfolio of products that is impressive as much for its hardware innovation as for its wide range of features and functionality -- from business-friendly PDAs for heavy email users to more compact multimedia smartphones for first-time users".
"Partnership with HTC is a part of Mobile Zone's pursuit to bring highly innovative and quality products to Pakistan" said Mr. Waqar ul Hassan, Director Marketing, Mobile Zone. He further added "as life gets faster and people run for time, PDAs and data-focused devices are going to play a major role in the mobile industry of Pakistan in coming days. Consumers just need to be given more awareness of how these devices can improve their lives and Mobile Zone and HTC are committed to play this role".
Mobile Zone was formed in January 2002 with the vision of being a one-window solution for distribution as well as after-sale service of mobile phones. In a very short time, MZ has become the largest mobile phone company of Pakistan with more than 60% of market share. MZ has presence all over Pakistan through regional offices, sales and service centers, and an extensive dealership network. Recently Mobile Zone also launched mobile phone insurance for the first time in Pakistan and also won Asia Pacific Award for Best Handset Volume Growth from one of their partner manufacturers.
With the brand launch, HTC and Mobile Zone also unveiled three devices (P4350, P3350, and P3400) that have been introduced in Pakistan. These ground-breaking devices showcase the latest in mobile convergence for both consumer and enterprise audiences and epitomize HTC's commitment to developing innovative, appealing and category-defining form factors and applications.
Founded in 1997, High Tech Computer Corp. (HTC) designs, manufactures and markets innovative, feature rich smartphone and PDA phone devices.
Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations, and launched state-of-the-art PDA Phones and Smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners.
HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.mea.htc.com or email Shabeeh Hayder (Manager Sales & Marketing) at Shabeeh_hayder@htc.com
ABOUT MOBILE ZONE
Mobile Zone was formed in January 2002 with the vision of being a one window solution for distribution as well as after-sale service of mobile phones. In just four years of operation, we have become the largest mobile phone company of Pakistan with more than 60% of market share.
With head office in Karachi, we have presence all over Pakistan through regional offices, sales and service centers, and an extensive dealership network. Moreover, apart from thousands of outlets selling handsets carrying MZ name and service promise, there are number of MZ company operated outlets enhancing customer experience through highly qualified and trained sales staff.
To ensure best of class post-sale service, MZ has established several customer support centers equipped with the most advanced equipments and highly trained personnel following comprehensive service policies and standards. We have also setup numerous collection points throughout Pakistan to make service support more accessible to our valued customers.
Moreover, our aggressive marketing and advertising strategies have helped us and our partner manufacturers get an obvious edge over competition both in terms of sales as well as recalls.
For more information about Mobile Zone, please visit www.mobilezone.com.pk
ABOUT THE PRODUCTS
The HTC P4350 is a stylish, quad-band PDA Phone that will keep you connected almost anywhere on the globe through Bluetooth®, GPRS, or Wi-Fi®. With instant email notification and synchronized Outlook® email, contacts, and calendar, it's perfect for doing business on the move. Not only that, Pocket MSN® connects you to your Hotmail® and instant messaging wherever you are. Manage and edit all your Word, Excel® and PowerPoint® documents, with the full auto-sliding keypad making life really easy. And if you just want to relax, enjoy your music and video through the PlaysForSure feature of Windows Media® Player, enhanced with Stereo Bluetooth® wireless sound quality.
The HTC P3350 comes alive with entertainment. The HTC Media Hub is a gem for multimedia, allowing you to play or manage your music or videos tracks, clip and create ringtones, and then store them on the 256MB internal memory or an optional microSDTM card. You can listen to FM radio and music with stereo Bluetooth® output and enhance the sound with the graphic equaliser. Add compatible Bluetooth® stereo headsets and remote control accessories from HTC and you have an all-round audio performer.
A stylish, affordable business personal digital assistant (PDA). The global phone offers GSM/GPRS international roaming plus a range of PC connectivity options with Bluetooth 2.0 and Wi-Fi. Users can send and receive e-mails instantly with Microsoft Direct Push technology, and log on to the internet with Internet Explorer or Pocket MSN technology. Using Microsoft Windows Mobile 5.0 technology, it enables access to and management of Word and Excel.