CRICKET CUP COUNTDOWN BEGINS

Many sports attract huge sponsorship but cricket often emerges the biggest extravaganza

PAGE REPORT
Mar 05 - 11, 2007

Cricket World Cup 2007 is scheduled to commence from 13th March. The opening ceremony will be held on Sunday 11th March in Trelawny, Jamaica. The matches will be held from 13th March to 28th April. Sixteen teams will compete for the title of World Champion, over a 47-day period in eight Caribbean countries ˝ Antigua and Barbuda, Barbados, Grenada, Guyana, Jamaica, St Kitts and Nevis, St Lucia, St Vincent and Trinidad and Tobago.

People are counting the days to enjoy the biggest Cricket event in the world. Millions of people around the world have been waiting for four years for this event. The event is being hosted by the West Indies. Due to time difference, Pakistanis cricket fans will have to stay whole night to watch the matches. Viewers will be glued to their TV sets to watch 16 teams in action, and particularly Pakistan team.

Many sports attract huge sponsorship but cricket often emerges the biggest extravaganza. TV channels will be in a dogfight to attract viewers and get maximum advertisements. No matter what the channel is the viewers would see hours of airtimes being devoted to cricket, particularly to matches being played by the Pakistani team. Big companies both foreign and Pakistani will compete with each other to get endorsement from the top players and show advertisements one TV channels.

Cricket World Cup 2007, the biggest cricketing event in the world, will be telecast live by various TV channels across the world to facilitate cricket fans to watch the matches live at their homes. In different countries, different TV channels have been allotted the rights to telecast the matches live from the beautiful islands of the West Indies. According to the reports only one Pakistani channel Geo Super will telecast the matches live. It is believed that Ten Sports and PTV would also telecast the matches. In the absence of confirmed news it is believed that Geo Super would be the only Pakistani channel telecasting the matches live.

EchoStar Satellite LLC has acquired the rights to distribute on radio, television and the Internet. The exclusive rights of distribution by EchoStar extend to Central and South America, Canada and the Netherlands Antilles. Sony Entertainment Television has acquired the rights to telecast the matches live in the Indian subcontinent. Doordarshan, the national TV channel of India will telecast live all the matches played by the Indian team as well as the Semi-Finals and the Final. The BBC will telecast the highlights of Cricket World Cup 2007.

The TV channel SABC has secured the ICC rights to telecast the matches in Africa whereas SET Max, Doordarshan, Sri Lanka's Rupavahini and Bangladesh TV will beam the matches live in Asia. Caribbean Media Corporation has acquired the rights to telecast the Cricket World Cup 2007 matches across the Caribbean. While in Europe, ARY Digital and Fox Sports International have been given the rights to telecast the matches live, Fox Sports International will also telecast live the matches in the Middle East. Sky New Zealand will beam World Cup matches in New Zealand and Fiji TV will telecast them in the Pacific Islands. Cricket fans in the UK and Ireland can turn on BskyB for live matches and BBC for highlights. DirecTV and EchoStar will bring the world cup matches to fans in the USA.

ADVERTISING BUDGET

It is estimated that the total spending during the tournament would range from Rs 2 billion to Rs 5 billion. Some one may wonder about the difference. However, the fact is that at this juncture it is not possible to estimate the amount. The reason being that some of the advertisers have not made allocations and those who have prepared the budget do not wish to share the information. Another factor being that some of the global partners/ also have Pakistani operations and it is not known how much would be provided from the global budget and how much would be paid by the local operators.

The overwhelming consensus is that the companies have allocated extra budget for the World Cup. Those, who have limited resources, put a temporary cap to buy airtime during nearly 40 days of the tournament. However, some experts are of the view that bulk of the amount would be utilized during the matches being played by Pakistani team, semi finals and final. Interestingly the advertisers include Pepsi, Mobilink, local commercial banks and manufacturers of consumer goods.

Some experts are also of the view that actual spending would be directly dependent of the performance of Pakistani team. There are different forecasts. Some experts are of the view that in the absence of fast bowlers Pakistan may not reach semi finals. If this happens advertisers would be reluctant to commit large amounts. Some experts are also of the view that Pakistan would play the final. Therefore, large chunk of the budget would be utilized during semi finals and the final.

It is also believed that different radio, particularly FM bread, would broadcast live commentary as well as highlights that will attract advertisers. Besides advertisements, the advertisers would also distribute prizes. Advertisers participating such campaigns would stretch from manufacturers of candies to large commercial banks.

TEAMS PARTICIPATING IN WORLD CUP 2007

Australia

Canada

India

Zimbabwe

Bangladesh

England

Ireland

Bermuda

Holland

Kenya

New Zealand

Pakistan

Scotland

Sri Lanka

South Africa

West Indies

 


OFFICIAL CRICKET WORLD CUP TV AND RADIO BROADCASTERS

BROADCASTER

BROADCAST TERRITORY

RIGHTS (EXCLUSIVE UNLESS OTHERWISE STATED)

ABC Radio

Australia

Non-exclusive Radio

All India Radio

India

Radio

ARY Digital

Norway, Sweden, Denmark, Finland, Germany, Austria, Switzerland, Belgium, The Netherlands, France, Spain, Portugal, Italy, Greece, Russia, Hungary, Estonia, Latvia, Lithuania, Poland, Belarus, Ukraine, Moldavia, European Part of Turkey, Bulgaria, Romania, Macedonia, Albania, Serbia, Montenegro, Bosnia, Croatia, Czech Republic, Slovakia, Slovenia

Pay Television

BBC Radio

United Kingdom & Ireland

Non-exclusive Radio

     

BBC Television

United Kingdom & Ireland

TV highlights

BBC World Service

Worldwide

Radio (5 minute updates per hour)

BSkyB

United Kingdom , Channel Islands , Isle of Man & Eire

Internet, Television & Mobile

Bangladesh TV

Bangladesh

Radio & Television

Caribbean Media Corporation

Caribbean islands and nations including Antigua & Barbuda, Bahamas, Barbados, Bermuda, British Virgin Islands, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadelope, Guyana, Haiti, Jamaica, Martinique, Montserrat, St. Kitt & Nevis, St. Lucia, St. Martin, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and the Turks & Caicos

Radio & Television

DirecTv

USA , its territories and possessions (including Puerto Rico and USVI)

Non-exclusive Television

Doordarshan (Prasar Bharati)

India

Terrestrial Television

EchoStar

North, Central and South America and The Dutch Antilles

Non-exclusive US TV
Exclusive non˝US TV, Internet and Radio

Fiji TV

Pacific Islands including the Fiji Islands, Tonga, Samoa, Vanuatu, Solomon Islands, New Caledonia, Nauru, Cook Islands, Niue, Tokelau, Kiribati and Tuvalu

Television

Fox Sports International

Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Greece, Hungary, Kazakhstan, Krygystan, Latvia, Lithuania, Macedonia, Mauritania, Moldova, Poland, Romania, Russia, Slovenia, Slovakia, Ukraine, Uzbekistan, Algeria, Bahrain, Chad, Cyprus, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Senegal, Somalia, Sudan, Syria, Tunisia, Turkey, United Arab Emirates, Yemen, Palestine

Television

Freschia

Pakistan

Radio

GEO

Pakistan

Terrestrial Television

HUM FM

UAE

Radio

Hutchison Max

Asia, Middle East, Africa, Sweden, Italy, Denmark, United Kingdom, Channel Islands, Isle of Man & Eire, Australia & Papua New Guinea

Mobile (3G / GPRS)

New Zealand Radio

New Zealand

Radio

Nine Network (simulcast only) & Television

Australia and Papua New Guinea

Radio (save for ABC deal), Internet

Reuters

Worldwide

News Access

SABC

Africa & all adjacent islands

Radio & Television

SKY New Zealand

New Zealand

Television

SNTV

Worldwide

News Access

SONY (SET MAX)

India , Pakistan , Bangladesh , Sri Lanka , Malaysia , Singapore , Nepal , Brunei , Maldives

Pay TV

Sri Lanka Rupavahini

Sri Lanka

Television

STAR India

Worldwide

Internet subject to broadcast licensee restrictions [plus ICC CT 2006 merchandising & publications]

STAR India

Worldwide excluding Asia, Middle East, Africa, Sweden, Italy, Denmark, United Kingdom, Channel Islands, Isle of Man & Eire, Australia & Papua New Guinea

Mobile (3G / GPRS)

STAR India

Worldwide

Mobile (DVB-H)