POWERING THE FUTURE OF THE DIGITAL HOME

SHAHZAD ASLAM KHAN, Country Manager, Intel Pakistan Corporation
Sep 04 - Sep 10, 2006

Shahzad Aslam Khan is the Country Manager for Intel Pakistan. In this role he overseas the overall business for Intel Pakistan, including functions such as sales, channel marketing, business development, public and government relations.

Prior to assuming this role in April 2006, Shahzad held a variety of technical and marketing positions for over 12 years at Intel in the United States. He joined Intel in microprocessor design. Later, after working as a Technical Marketing Engineer, he built a diverse set of skills in program management, demand creation marketing, solutions enabling and growing the business by building strategic alliances with fellow travelers. Most recently Shahzad led a team to drive Server-centric global co-marketing programs with top multinational OEMs (original equipment manufacturer).

Shahzad grew up in Lahore and attended Aitchison College before going to the U.S. for higher studies. There he obtained BS in Electrical (Computer) engineering from University of Wisconsin, Madison, and an MBA from Yale University.

ABOUT INTEL CORPORATION

For decades, the technology developed by Intel Corporation has enabled the computer and Internet revolution that is changing the world. Founded in 1968 to build semiconductor memory products, Intel introduced the world's first microprocessor in 1971.

Today, with strength of 99,900 employees Intel — the world's largest chipmaker — is also a leading manufacturer of computer, networking, and communications products. It revenues were estimated at $38.8 billion in 2005.

Intel's sales and marketing office in Karachi provides world-class sales and support at the original equipment manufacturer (OEM), developer and end-user levels. It is the sales and support center for all of Pakistan.

THE DIGITAL REVOLUTION

A fundamental change is happening with entertainment ó it's going digital. Traditional photography is a relic of the past, with digital cameras today the norm, movies and music can be accessed and downloaded over broadband internet. There is no denying that the digital revolution is here and now.

Compared to the productivity and work tools of yesterday, consumers are now demanding more processing power as they run more and more demanding entertainment and communications applications on their PCs. Much of this is down to the demands placed on the processors in the PCs. It is usual for consumers to be simultaneously checking emails, chatting on an instant messenger and looking up the sporting results over the Internet, all while listening to music stored on the computer. At the same time, the computer could be downloading a movie to be watched later, recording live TV and running background applications such as internet security and firewalls. This level of multi-tasking requires powerful top end processor power. The PC has grown from a productivity tool into a media, information and entertainment portal. This has led to a move of the technology from the study into the living room.

The increasing adoption of such applications has been driven not purely by the affordability of such technology, but consumers' ability to experience entertainment "on their own terms". Consumers are looking for a more convenient solution to obtaining, storing and sharing digital music, movies, photos and more. What they want is convenient and easy access to a wide range of digital content, regardless of the source, across various devices and the ability to enjoy it at anytime, anywhere throughout the home where they can sit back and relax or even on mobile devices while on the go.

It is with this vision that Intel is striving to create what is often referred to as the "Digital Home" environment. Intel aims to bridge two areas that are traditionally islands in the home: the consumer electronics (CE) island inhabited by devices such as TVs, stereo systems and DVD players, and the PC island populated by Internet content and broadband connections. The connecting fabric is a seamless, interoperable home network based on industry specifications. 'Interoperable' is the key word in that sentence. For the digital home to become a reality, consumers need innovative, easy-to-use technologies that give them the choice and flexibility to enjoy an optimal digital entertainment experience.

The concept in itself is simple enough, it is about having easy access to your digital content whenever, wherever and in whatever format you want it. It is the coming together of traditional entertainment models such as live television, movies, photos, radio and music with email, internet access and gaming on a single platform. Download your favorite TV shows or movies from the internet and watch them from the comfort of your couch as and when you want them.

 

MAXIMIZING YOUR DIGITAL ENTERTAINMENT EXPERIENCE

Thus, the company's first brainchild designed specifically to deliver the best possible digital entertainment experience in the home is born — Intel® ViivTM Technology. At the hear this technology is a suite of Intel-based hardware and software that place in the hands of consumers the control and the simplicity over their digital experiences.

More control of your digital entertainment: Intel Viiv technology is about giving consumers more control of their digital entertainment. Merge a powerful Intel dual-core processor-based-PC with consumer electronics and consumers can enjoy fantastic entertainment choices delivered through the Internet — right to the living room and all controllable with a remote control. It brings the performance and connectivity of PCs to the world of consumer electronics. This means consumers can enjoy the best of both worlds on their own terms. They enjoy the convenience of the remote control familiar from consumer electronics devices combined with the rich content that is available to PCs over the internet. The increased efficiency of the new dual-core processor also means the designs of PCs can be more in keeping with the living room. Consumers can choose a sleek, stylish PC that looks like a DVD player and fits into the stereo cabinet.

Sharing made easy: There is also no more huddling around the small PC monitor to look at your holiday snaps. Sharing of digital files with friends and family from the comfort of your couch on your TV1 is made easy. Sharing of home movies and photos in different rooms from one Intel Viiv technology-based PC over the Intel Viiv technology based home network is also possible. Users can quickly sync media files with handheld devices to view them on the go. Powerful dual-core processor can handle more than one processor-intensive task simultaneously, which means more can be accomplished at the same time.

Digital entertainment simplified: Daunted by the setting up of devices, connecting them together and getting them to work together? Now, setting up your very own Intel Viiv technology-based home network, with Intel Viiv technology verified devices using an Intel Viiv-verified router1, is made effortless. They can be all configured using a simple remote control, which is more familiar to a typical entertainment user. Consumers have never had more freedom to enjoy what they want when they want, selecting favorite movies, music, photos, and games with just a push of a button. For example, one family member can play the latest PC games on the Intel Viiv-verified PC, while another watches home videos streamed from the same PC to the living room TV.

So whether playing online games on the PC, watching live TV, downloading and watching high resolution movies, or purely editing and sharing holiday photos and family videos, the Intel Viiv technology platform delivers a more entertaining and engaging experience in the digital home.

RACING INTO THE FUTURE

Digital home living is set to take off to a even higher level with the launch of Intel's second generation dual core processors, the IntelÆ CoreTM2 Duo and the IntelÆ CoreTM2 Extreme processors for consumer desktop PCs. This is a huge leap forward in processor design delivering a performance leap not seen since the launch of the original Pentium chip some ten years ago.

For consumers, the added performance power and energy efficiency of the Intel Core2 Duo processor not only means that they can do even more with their entertainment, it means lower-power consumption and quieter systems for the home. With the power of dual cores, the processors can manage numerous tasks faster. They also can operate more smoothly when multiple applications are running, such as writing emails while downloading music or videos and conducting a virus scan in the background.

There's even better news for high-end gamers. With the Intel Core2 Extreme processor they can look forward to a new level of realism in dynamic gaming, whether challenging yourself or competing with other online gamers. The ability to manage high definition graphics smoothly will deliver a whole new level to the gaming experience.

These new Core2 Duo processors are simply the best processors in the world. They deliver the performance to make Intel Viiv technology a truly awesome multimedia proposition for the digital home. Whether in performance power or energy efficiency, the new generation of Intel Core2 Duo processors will give consumers control and simplicity for all their digital entertainment anytime, anywhere, and anyway they want it.

So it looks like the day of the digital home has finally dawned, it only remains for consumers to open the door and take a step inside.