HP EXPANDS GLOBAL RECYCLING PROGRAM

HP targeting to recycle 1 billion pounds of hardware and HP print cartridges by 2007-end

KHALID BUTT, Bureau Chief, Lahore
Aug 07 - 13, 2006

HP has announced the expansion of its product return and recycling program to reach more customers and create new ways for the people to discard used or unwanted electronic equipment in a convenient and environmentally responsible manner.

HP, a brand leader, is expanding its take-back offering throughout Asia Pacific and Japan, where the company has aligned its trade-in, refurbishing and recycling operations to offer full asset-recovery services to commercial customers in the region. These services match the existing consolidated asset-recovery and recycling services offered by HP in Europe and the Americas. Consumer collection programs are also planned for specified locations in Australia, China and France.

HP is on target to meet its global goal to recycle 1 billion pounds of hardware and HP print cartridges by the end of 2007. In 2005, HP recycled approximately 140 million pounds of hardware and HP print cartridges globally - an increase of 17 percent over the previous year.

Since the company began recycling, it has recycled 750 million pounds in total. The company sources have claimed that HP's recycling program seeks to reduce the environmental impact of IT products, minimize waste going to landfills and help customers conveniently discard products in an environmentally sound fashion.

Plastics and metals recovered from the products recycled by HP have been used in new HP products as well as a range of other uses, including auto body parts, clothes, hangers, plastic toys, fence posts, serving trays and roof tiles.