HP VICE-PRESIDENT OF THE IPG VISITS PAKISTAN

Major accomplishments in raising HP leadership in the IT industry has taken

By AMANULLAH BASHAR
 Apr 18 - 24, 2005

Lee Ki-Bong, Vice-President of the Imaging & Printing Group (IPG), South-East Asia, Hewlett-Packard (HP) on his first ever 3-day visit, is enthusiastic about the steady growth of HP business in Pakistan.

He looks forward to building on this momentum of substantial success. The emerging consumer market in Pakistan has attracted leading and active players in the field of IT. The visit of HP Vice President is a link of that chain of developments being carried out by the company.

Lee, it may be worth mentioning has dedicated this success to the continuous support and endeavor of HP partners and, notably, the loyalty of HP customers in the rapidly growing market.

Lee has made major accomplishments in raising HP leadership in the IT industry under stiff competition in Korea prior to assuming the vice-president position. He had worked relentlessly on strengthening HP in the digital imaging sector and on creating the infrastructure necessary as vice president after the merger with COMPAQ Korea.

The local market is sensitive to produce quality and HP has long established its brand loyalty here. HP's massive investments in product developments have given it a cutting edge to deliver true value to customers in Pakistan. HP currently ranks No. 1 globally in inkjet, all-in-one and single-function printers, mono and color laser printers, large format printing, scanners, print servers, and ink and laser supplies. An annual average investment of US$ 4 billion in R&D has powered HP to the pool position

The Imaging & Printing Group (IPG) makes up around one-third of HP revenue globally and in 2004 was the 2nd largest segment in terms of revenue generation. The APAC region, which also includes Pakistan, contributed 11% of the annual revenue and registered a 9% growth in 2004. This was more than that of the Americas and Japan.

The annual investment of US 1 billion in R&D from the IPG has resulted in the highest number of patents; 9000, including 4000 from the print supplies category of the IPG division.

On the supplies front, which makes up half of IPG revenue, HP is developing new print technologies that offer true-to-life colors. On top of that, HP has also developed anti-tampering seals/labels to ensure true-value for its valued customers. HP has recently introduced a new color-shifting security seal for its print cartridges and toners to ensure differentiation against grey marketing and counterfeits.

HP's strategy is to offer products, services and solutions that are high-tech, low costs and yet deliver the best customer experience possible. No other company has the portfolio, people and expertise to deliver on all three, HP claims.

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totaled $81.8 billion.

HP is a company unlike any other. We serve everyone from consumers to small and midsized businesses to enterprises to public sector customers with an extensive portfolio of market leading solutions specifically designed to meet the needs of each customer segment.

We focus on helping people apply technology in meaningful ways to their businesses, personal lives and communities. HP's annual R&D investment of nearly $4 billion (USD) fuels the invention of products, solutions and new technologies, so that we can better serve customers and enter new markets. The company produces an average of 11 patents a day worldwide. In addition to the R&D and progressive innovation in HP products and services groups, HP Labs provides a central research function for the company focused on inventing new technologies to improve our customers' lives, change markets, and create business opportunities.

DYNAMIC LEADERSHIP

Lee Ki-Bong, as Vice President, South East Asia, of the Imaging and Printing Group (IPG), Asia Pacific, Ki-Bong is responsible for the growth of IPG business in Indonesia, Malaysia, Philippines, Thailand, Singapore and Vietnam/AEC. His energy, competitiveness, and business acumen have played a key role in accelerating growth, profitability, and customer satisfaction of HP.

Prior to assuming this position, Lee has made major accomplishment in raising HP leadership in the IT industry under stiff competition in Korea. After the merger with COMPAQ Korea, he focused on strengthening HP in the digital imaging sector and on creating the infrastructure necessary as a vice president.

Since joining HP in 1985, Lee held positions from finance, sales as well as marketing where he showed strong initiative in growing the printer market in HP Korea. In 1995, his duties broadened to include the whole marketing process of Computers and Peripherals. In 1997, he assumed the role of Sales Director of this department. Lee has a bachelor's degree in trade at SungKyunKwan University. He is an avid golfer and exercises in his leisure.