ENERGIZE YOUR EXPERIENCES WITH SONY ERICSSON

Aug 29 - Sep 04, 2005

MOBILE COMMUNICATIONS

Mobile phones have opened doors to a whole new world. Mobile phone is no longer just a device for communicating; it is a companion that keeps you connected always and has much more to offer. It has given a new direction to technology leading to a novel dimension of lifestyle. Mobile phone technology is enhancing almost on a daily basis. The processes are being modified and life is becoming more and more dependant as well as conveniently accessible through a mobile phone.

SONY ERICSSON'S 2005 MOBILE PRODUCTS

FOR IMAGING, ENTERTAINMENT, 3G AND ENTERPRISE

This year Sony Ericsson is introducing a host of new phones, data cards and accessories that offer a full choice of experiences, applications and excitement across the sphere of mobile imaging, entertainment, 3G and enterprise applications.

K750I TRUE IMAGING 2 MEGAPIXEL CAMERA PHONE - SHARP PICTURES WITH UNBELIEVABLY GREAT PRINT QUALITY

This 2 Megapixel imaging phone captures the sharpest, clearest pictures with superb color reproduction for printing, sharing and viewing. Fast, open connectivity and a generous memory make it simple to store and share images. Imaging excellence plus a rich suite of business, entertainment and communication features, makes the K750 the ideal companion for a busy working and social life.

"65% of Sony Ericsson's consumers are choosing phones with cameras in them," says Jan W‰reby, Corporate Executive, Vice President and Head of Sales and Marketing of Sony Ericsson. "What's more we have successfully applied Sony's imaging expertise to the development of camera phones, a key example of this being last year's multiple award-winning S700. The K750 builds on this, and given the enthusiastic response to our imaging products we have already received from the market, we fully expect it to be an outright winner."

K300 CAMERA PHONE - GREAT IMAGING AT AN ENTRY LEVEL PRICE

This entry level, easy-to-use phone provides mobile video and picture messaging, so even users new to the idea can share images with their friends and family in just a few clicks. Such affordable simplicity, together with dual front design, classic Sony Ericsson styling and a choice of colours make the K300 the ideal first step imaging phone.

W800, THE WORLD'S FIRST WALKMAN(R) PHONE BRINGS HIGH QUALITY DIGITAL MUSIC TO THE MASS MARKET

The W800 carries the heritage of Sony's world famous Walkman(r) mobile music brand and makes it possible to listen to music, handle phone calls and take great pictures and video, all with one device and with no compromise on quality. The first product to combine a mobile phone, a high quality digital music player with up to 30 hours' battery life, and a 2 Megapixel camera, the W800 comes packaged in a slim, lightweight and ultra-stylish design.

"We looked carefully at what people want from a mobile digital music player and have designed a product that fits the bill," says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. "The W800 has great sound quality, is easy to use, has superb battery life and can store a large amount of music. It's an attractive, desirable device that combines high quality phone, camera, music and games player."

J300 THE FUN PHONE THAT ENTERTAINS AND INSPIRES

The fashion conscious and young-at-heart will love the entry-level J300, a slim, curvy mobile with a 3D gaming engine and easy downloads capabilities for video clips, games and ringtones. The phone comes with a free download of Gameloft's Rayman(r) 3 via Sony Ericsson's PlayNow(tm) content download service and there are many ways to get creative by composing ringtones, creating wallpapers and restyling the phone from a colorful selection of Styleup (tm) covers. Available in pink, black or white, the J300 is sure to win the hearts of anyone looking for an always-with-you phone for entertainment and socializing.

3G AND ENTERPRISE

SONY ERICSSON GIVES MASS APPEAL TO 3G

K600i

The K600 3G UMTS handset is a groundbreaker in design, performance and functionality, delivering the full performance and possibilities of 3G networks in a device that is the same size and weight as existing 2G handsets. With high quality video telephony, a 1.3 MegaPixel camera and fast download of mobile content the K600 has extended the boundaries of phone design and delivered a real classic - a sleek, durable, lightweight phone that will appeal to a very wide audience.

"The age of bulky 3G handsets is over," says Hiroshi Nakaizumi, Head of Design of Sony Ericsson. "The K600 is destined to become a modern classic and a phone that is highly desirable. It's a peerless combination of stunning design and up to the minute performance, enabling consumers to get the best out of the new 3G services and applications."

The K600 is also fully featured with a suite of business applications that handle personal information management and PC-synchronization via USB, making it the ideal executive work tool, offering business efficiency with high speed access.

Z800i

Sony Ericsson has a growing portfolio of 3G UMTS products set to capture the growing 3G market. The Z800i is derived from its successful forerunner-the V800, which was named the best 3G handset at the GSM Association's 2005 Awards held in Cannes.

Key features include video streaming, video call, video recording, 1.3 Mega pixel motion eye rotating camera, USB Plug and Play, downloadable java applications, Music player with Sony Mega bass, FM radio and music DJ.

SONY ERICSSON ANSWERS CALL FOR UNIVERSAL MOBILE COMPUTING WITH NEW

GC95 UMTS/EDGE PC CARD

People who require hassle free high speed access to their Internet, intranet or even corporate networks as they travel and work in a global economy need look no further than Sony Ericsson's first UMTS/EDGE quad-band wireless PC Card. The GC95 card makes connectivity seamless and convenient around the world, delivering true high speed broadband performance with data rates of up to 384 kbps on 3G UMTS networks or up to 247 kbps when on the GSM/EDGE/GPRS networks. Anders FranzČn, Corporate Vice President and Head of Sony Ericsson M2M Communications explains: "Just about every frequent traveller can tell you a story about their difficulties getting a connection on the road. The GC95 PC Card frees people up to focus on their objectives versus worrying about whether they can get a connection. Sony Ericsson's GC95 PC Card makes it easy to get a connection at the fastest possible speeds."

SONY ERICSSON LATEST ACTIVITIES- ALL GEARED UP

SONY ERICSSON TITLE SPONSORS WTA TOUR

Sony Ericsson is proud to be the worldwide global title sponsor of the WTA Tour. The WTA Tour is the governing body of the world's leading global sport for women. It features the most internationally recognized women athletes in tennis and stages 63 tournaments across 33 countries throughout the year.

The 6 year $88 million sponsorship renames the tour 'the Sony Ericsson WTA Tour' and is the largest and most comprehensive sponsorship in the history of tennis and women's professional sport.

As the tennis season progresses, more excitement will follow as Sony Ericsson adds fresh content, applications and interactive services connected to the Tour. Meanwhile Girls on Tour can be found on www.sonyericsson.com/tennis; and full data on the Sony Ericsson WTA Tour can be found on www.wtatour.com

STAR WARS EPISODE III-THE REVENGE OF THE SITH

Sony Ericsson has exclusive marketing rights to do promotions based on Star Wars until December 2005. Many of the markets in APAC will shortly be launching their Star Wars promotions. Exclusive series of phones would be launched in APAC regions including Pakistan. Special additions of ringtones, wallpapers and series would be made available.

GRAND DEALER QUIZ COMPETITION

Sony Ericsson's dedicated channel team conducted a quiz in Karachi Electronics market to educate dealers and retailers about Sony Ericsson wide range of products and distinguished features. The motive behind this was to create awareness regarding advanced technology available in Sony Ericsson handsets. More than 500 dealers participated in the quiz and were awarded gifts.

PARTICIPATION IN MOBILE FAIR

Sony Ericsson made it's presence felt at a mobile fairs held in Karachi, Lahore and Islamabad. These mobile fairs exhibited phone range from all leading manufacturers, hi-end products, cutting edge technology devices. Sony Ericsson made a mark by exhibiting it's wide range of products in a unique and trendy manner. The stall generated great public and giveaways were distributed among them. The Bluetooth connectivity and picture activity received great response.

MEGA MID SUMMER CONCERT

In last week of June Sony Ericsson sponsored a Mega musical show at a leading club in Karachi. The performers included Junoon, Atif Aslam and Fakhir. The event was well attended and the participants deeply appreciated Sony Ericsson support for Pakistani Pop music.

ROCK KARACHI ROCK- AN EVENT OF IT'S KIND

Recently Sony Ericsson sponsored a mega rock concert comprising of national and international performers. The billboards were seen throughout the city and the event was attended by more than 10,000 music and Sony Ericsson lovers. The performers were Bombay rockers, Atif Aslam, Fakhir and Fakhr e Alam. The event can be easily termed as the "Event of the year" .The Karachi city rocked that night.

COMMUNICASIA 2005

On the international front Sony Ericsson participated in CommunicAsia, the biggest IT exhibition of Asia Pacific region. Nokia, LG, Motorola, Samsung also participated. Sony Ericsson booth generated great traffic because of its unique diplay, K750i printing activity and most important Star Wars costume promoters.

C FUTURE -INTERNATIONAL CONFERENCE -"GLOBAL TRENDS OF ICT":

The Exhibitors along with Geo Tv hosted the 1st mega event of telecom industry called C Future 2005. The event comprised 3 day activity. The first day i.e 22nd July 2005 was the International conference on the topic Global Trends in IT and telecommunication. The event was attended by representatives of Nokia,Red tone, PTCL,Motorola,United Mobiles etc. This event had govenment support and the Governor Sindh graced the occasion .Mr.Noman ul Haq and Mr.Pontus Sonnerstedt were awarded special plaques.Sony Ericsson was the main sponsor for the conference.

C-FUTURE-2DAY EXHIBITION AT EXPO:

The conference was followed by 2 day exhibition and the participants were all major players of telecom inductry. Special telecom related programs were recorded by Geo Tv. The main participants were Sony Ericsson,Nokia, Motorolla, United Mobiles, Mobilink, Paktel, Advance telecom etc. Sony Ericsson booth gained tremendous response mainly beacuse of its unique and detailed exhibit of handsets, USPs and variety of colors available. It also had a separate corner for upcoming phones. Another distinct feature was SE unique display of wide range of accessories including bluetooth car kit. This event is expected to take place yearly.

K300I CAMPAIGN -1ST LUCKY DRAW:

SE and MZ have launched a 5 weeks campaign called "AB JITNEY CHAHHO PRIZES JEETO".The campaign duration if from 14th July to 18th August 2005.Whoever purchases a K300i during this period becomes eligible to partipate in a Lucky draw through warranty card perforated portion.The gifts comprise of gold coins,motor cycles,T290i handsets and the Mega bumper prize is a 1000CC car. The 1st draw took place on 26th July 2005.It was attended by Pontus, Noman,Mr.Hanif,Mr.Waheed Memon (President KEDA).The draw was covered by ARY One World Tv channel

INDEPENDENCE DAY CELEBRATION 2005:

Sony Ericsson, in the spirit of Pakistan independence day celebrated the 59th Birthday of Pakistan with great zeal and enthusiasm. The Azadi float was seen in various parts of City Karachi doing interactive activities and conducting national song singing competitions. The Azadi float was the main attraction at Clifton Sea view on 14th August 2005.

STAR PERFORMERS AND AWARD WINNERS

*K700i Mobile Phone of the year
*S700i Best Mobile Camera
**V800 Best 3G handset award
*P910i Best business phone of the year
(commendation)
Source * Mobile reader award
**GSM Conference Cannes

At Sony Ericsson we strive to be a cutting edge provider of applications, forging partnerships with application developers and content providers. Sony Ericsson has what it takes because we understand YOU and you mean a lot to us. For more information, please visit www.Sonyericsson.com.pk