Survival in our 24/7 world has put demands for power protection solutions at an all time high

By Jorma Mannerkoski, 
Product Marketing Director, Powerware EMEA

July 25 - 31, 2005

Correct me if I am wrong here, but haven't times changed? It seems like only yesterday that 5:00pm was the time people quit work for the day that the workplace used to sound bells or horns to signal the end of the working day. There was no significant overtime, no long hours just a pure and simple working week. And once workers arrived home they simply had dinner, met up with friends, or watched TV and went to bed to ensure that they got up in time to go to work the next morning.

Indeed things have changed. Welcome to the digital age where we live in a 24/7 existence of extended shopping hours, more demanding customers, virtual shopping, mobile connectivity, the Internet, are to name just a few things, that have combined to change the face of the world in which companies and organisations must compete. Everything is expected to work around the clock. People expect to be able to access their bank account over the internet at anytime of the night or day from anywhere in the world, or be able to call to and from anywhere in the world at any time, or pay bills, book holidays, buy clothes, in our busy lives we want to be able to do this whenever it is most convenient for us. Businesses supplying such services need to be able to offer this, without problems or delays. They need to be available efficiently and effectively 24 hours a day.

Just take the Internet for example. If the web site supplying a service crashes or takes forever to complete it is a fact that the customer will go elsewhere, maybe to another site that doesn't crash, or change to a more reliable ISP. It's the same with telecommunications companies. They need to be able to provide a secure and stable service to its phone customers.

A supermarket relies on electronic terminals and computers to process customer sales. If the system goes down then customers will walk out and business is lost. Likewise a bank dealing room which is processing millions of pounds worth of customer business every hour cannot afford a minute's downtime due to power problems. There is so much competition between organisations that they cannot afford to disrupt their services at anytime.

According to the Venture Development Corporation (VDC), "Demand for UPSs in Europe will expand steadily as computing, networking, Internet based businesses and telecommunications continue rapid growth within EMEA. The growing dependence upon this electronically linked telecommunications infrastructure of mission critical applications and data storage functions will be a growth driver as the EMEA market surges toward US$2.2 billion (2.4 billion) in 2004, in contrast to US$1.4 billion (1.6 billion) in 1999."

Giving the customer what it wants and knowing how to do is the key to success in this new age. Business enterprises and administrators (IT managers) responsible for maintaining systems availability recognise the necessity of investing heavily in power protection. The need for UPS relates directly to how critical computer uptime is to your organisation and in this day and age it is 24/7. Thus solid reliable power protection 24/7 is the key to success or failure of your business.

VDC states: "End users are appreciating and seeking power protection for mission critical applications and operations due to the unstable power grid, whilst more and more operations are being defined as mission critical." Coupled with traditional markets such as medical laboratories, hospitals and public buildings, the new and more non traditional markets such as Internet banking, telecoms, datacom, Internet-based businesses, call centres and network centres to name just a few, will drive the UPS market in EMEA over the next few years, as they strive to keep going 24/7. The migration away from centralised information, data use and storage to distributed processing has been the key to many application developments. In the past few years, demand for UPS has involved client server networking. With increased networking and Internet use in EMEA, VDC expects this trend to continue, and to peak in two to three years.


Many people wrongly assume that the only time to worry about the effect of power on computer and other electronic equipment is when there is a total power cut, which in most countries is not frequent. However, the greatest impacts are the fluctuations and disturbances in mains power and power grids which are unseen but can affect the performance of equipment.

It has been estimated that in the past almost half of all unexplained computer problems such as data loss, network crashes, mysterious error messages, damaged files and so forth can be attributed to power input problems. Many people assume that the electricity coming from the mains is 'pure' but it is not. For instance, the utility input voltage can fluctuate widely over a period of time. Then there is a multitude of other power problems such as sags, spikes, brownouts, surges and so forth. Many factors can affect the quality of the power. For example, using the lifts in the building or even switching on the photocopier can cause fluctuations in the supply. Sensitive electronic equipment like computers, hubs and routers are susceptible to power variations. Most PCs nowadays can ride out power outages of a few milliseconds but no more.

UPS should be considered when an IT installation is being planned or a building is first being constructed. Power protection specialists advise on what equipment is needed to protect the load and any special considerations, which need to be taken into account. What a UPS does is not only provide backup power in the event of a complete power failure but also take the input electricity, clean it up and output what is called 'pure sinewave'.

The level of UPS protection varies with the size of organisation; the criticality of systems and the way businesses are set up. Some companies have one large UPS in the basement of the building, which protects the power supply for the whole building. This is also often backed up by a generator, which can provide longer term uptime. Other companies may just protect the network server or individual workstations where the data is vital to their business. As VDC explains, "The migration away from centralised information, data use and storage to distributed processing has been the key to many application developments. In the past few years, demand for low UPS has involved client server networks. With increased networking and Internet use in EMEA, VDC expects this trend to continue, and to peak in two to three years."

However, the most important thing to know is that there is a UPS solution to suit your needs, whether it is small basic protection for every PC or workstation in your organisation or you choose to back up everything with one large UPS. And as UPS technology continues to advance your business/organisation will keep up in this 24/7 world we live in.


A globally recognized industry leader for more than 40 years, Powerware designs and manufactures a full line of Uninterruptible Power Systems (UPS), DC power systems, and power management software/connectivity products. Powerware products are typically used in networking, PC, financial, medical, industrial, voice and data communications, military and aerospace applications - wherever continuous power is essential to daily operations. Powerware is headquartered in Raleigh, NC, and is part of Eaton Corporation.

The company offers a full range of UPSs ranging in size from 300 volt-amperes (VA) for personal computers to greater than 1,000 kilovolt-amperes (kVA) for mission-critical applications including data centers, Internet service providers, and server farms. Network-connectivity devices, extended battery cabinets, power distribution modules and other power-related devices further enhance Powerware UPS hardware offerings. The Powerware product portfolio also includes a full line of DC Power Systems ranging in size from mini systems for roadside cabinets or customer premises equipment to large systems for major switching installations. Power management software and IT infrastructure management software complete the company's product line. Basic power management software provides industry-standard monitoring, alarm and shutdown capabilities. More advanced software packages offer expansive data archiving, trending and regression analysis tools with predictive capabilities. With innovative software that can predict the type and timing of possible future events, Powerware is leading an industry shift from reactive power protection to proactive power management.


Eaton Corporation is a diversified industrial manufacturer with 2003 sales of $8.1 billion. Eaton is a global leader in fluid power systems and services for industrial, mobile and aircraft equipment; electrical systems and components for power quality, distribution and control; automotive engine air management systems and powertrain controls for fuel economy; and intelligent drivetrain systems for fuel economy and safety in trucks. Today, the company classifies its business into four distinct segments, which are, by size: Fluid Power, Electrical, Automotive and Truck. Eaton has 51,000 employees, 207 manufacturing sites and sells products to customers in more than 100 countries.


GemNet is a power solutions company, providing quality power products and services. Our philosophy has always been to combine its local expertise and commitment with quality products, technical competence and the support of its principal. Since inception, it has been our goal to build deep and long lasting relationships with our customers and alliance partners by providing them top-quality power products and services. This has been the single most important success factor for GemNet, earning it the reputation as one of the leading and most professional power products and solutions companies. Today, GemNet enjoys an established track record of excellence with its customers in Pakistan and the United Arab Emirates. GemNet is the authorized distributor for Eaton Powerware's range of AC and DC Uninterruptible Power Systems, and offers a large range of specialized power related products and services. The company has local offices in Karachi, Lahore and Islamabad (GemNet Pvt. Limited) and Dubai, United Arab Emirates (GemNet Gulf).


* Service plans to fit the clients needs, including plans that cover the client's existing Power Systems and UPSs.

* Services also include: Needs Analysis, Comparative Product Analysis, Cost Justification, End-User Training, Maintenance, After Sales Support, Data/telecom center electrical contracting and site preparation.

* Power Consulting & Critical Environment Site Audit (CESA): Audit of existing UPS and recommendation of a power solution, analysis of the quality of power feeding the systems, and facility/site inspection, identification and correction of the problem.

Suite 601, Fortune Center. Shahrah-e-Faisal, PECHS. Karachi. Pakistan. Tel: (92) 21 4313381 - 5. Fax: (92) 21 4529977.
UAN: 111 - 111 - UPS (877). E-mail: gemnet@cyber.net.pk