The largest manufacturer of trucks and buses in Pakistan

By Mohammad Irfan Sheikh
General Manager Sales & Marketing
Jan 12 - 18, 2004

Hinopak Motors Limited began its operation in 1986. In the last fourteen years, Hinopak Motors not only established itself as the "Market Leader" but has also grown from strength to strength and commands over 65% of the truck and bus market in Pakistan.

Today, Hinopak's success is the result of the concerted efforts to achieve total customer satisfaction through quality control system covers all aspects of marketing, production and after sales service. These efforts have resulted in Hinopak's reputation for its professional management, technical expertise and financial performance.

Hinopak is the first automotive company in Pakistan and the first Hino affiliate world wide to achieve ISO 9001 certification and is now marching towards ISO 14000. It is also the first engineering company to receive the corporate excellence award of the Management Association of Pakistan (MAP) for two consecutive years. Hinopak was also listed among the top 25 companies by the Karachi Stock Exchange and acquired the quality excellence award from the Pakistan Science Foundation. Even in the international market, Hinopak has been recognized by Hino Motors, Japan, on its excellent after sales service, providing genuine spare parts across Pakistan and for the quality of services during and after the warranty period of the vehicle. Recently Hinopak Motors Limited has received the EFP Golden Jubilee Award for Best Human Resource Industrial Relations Practices in Pakistan from the Employers Federation of Pakistan.

The company continues to explore new technologically advanced product line in order to bring to Pakistan latest in automobile technology. Hinopak also offers complete in house facilities for designing and building standard buses, luxury A/C buses, standard coaches, luxury A/C coaches, ambulances, cargos, trucks, dumpers, water bowzers and a wide range of other specialized superstructures.

Hinopak is capable of manufacturing the most modern urban transport buses to meet the requirement of the National Transport Scheme in the shortest possible time and at lowest possible cost. Hinopak Motors Limited is the first company to provide buses under the Urban Transport Scheme by delivering 120 buses to New Khan Transport Company. The buses supplied by Hinopak Motors have been highly successful, as they have been comfortable for the passengers, and financially feasible and economical for the operators. This has been proved by fact that not only New Khan has placed a repeat order of 30 buses to Hinopak but M/s. Varan Tours have also selected "Hino Buses" for their operation in Rawalpindi and Islamabad. It is really a great source of encouragement and pride for Hinopak Motors that even for MULTAN URBAN OPERATION only Hinopak buses have been selected.

The company will continue to provide buses under this scheme by delivering quality buses on time. This is because Hinopak is committed to make the National Transport Scheme a great success.

While the excellent product support and after sales service have become Hinopak's hallmark, the company is in the process of opening full fledged sales, service and spare facilities (35) in all major commercial centers of Pakistan to further enhance customer convenience through product support.

In phase of growing competition Hinopak is resolved to achieve total customer satisfaction by providing quality product at competitive prices supported by the best after sales service, in the commercial market.

This quest for excellence as evident in the fact that Hinopak Motors Limited is the only Pakistani manufacturer to succeed in exporting completely built-up buses to Middle East and Africa.

Customer confidence in Hinopak product continues to grow, as Hino builds upon its market leadership. The present market situation is far from satisfactory. However, the outlook for the future is bright and the company plans to develop a wider product range to meet the challenges of the 21st century.