SWISSAIR EXPANDS ITS OPERATIONS
Swissair has a close partnership with the world's well-known American Airlines
By AMANULLAH BASHAR
Jul 24 - 30, 2000
The strong cargo market as well as growing air traffic market offering attractive opportunities for international airliners to promote their business activities in Pakistan.
Hanspeter Wegmueller, General Manager of Swissair, Pakistan, observed this while introducing an additional flight from Pakistan. Among the export cargo the mango phenomenon has added spice to the export cargo from Pakistan. He was of the view that Pakistan is a growing market and has the potential to become one of the attractive business centres for the international airlines. The cut-throat fare competition going on in the airline business is however a discouraging factor which should be taken up by the national airline i.e. PIA.
Swissair has introduced its 4th flight in a week between Switzerland and Pakistan from July 17. The Swissair now operates its flights on Monday, Tuesday, Thursday and Saturday every week.
When his attention was drawn towards some other European airlines which have seized their flight operations by shifting their operational venue from Karachi to Dubai, Hanspeter said with a smile that this vacuum created by other airlines also provided room for Swissair to expand its operations. He however said that despite best airport facilities provided by Jinnah Terminal at Karachi, the fuel and landing charges are higher as compared to other airports in the region. He said that government has realized the higher landing charges and fuel cost in Pakistan and has taken some remedial measures, however room still exists for improvement.
Elaborating the flight operations from Karachi, Hanspeter said that the additional day of operation is on Mondays. At the same time, Swissair's already popular Saturday evening flight gets a new routing and will henceforth operate via Abu Dhabi. Thus Swissair now offers also a weekly connection between Karachi and Abu Dhabi, enhancing the possibilities for the Pakistani passengers to use Swissair between Pakistan and the 2 major UAE destinations i.e. Dubai and Abu Dhabi.
The four weekly flights from Switzerland to Pakistan are now operated on Monday, Tuesday, Thursday and Saturday returning the same evening back to Zurich with an early morning arrival at Europe's most passenger friendly airport. Immediate connections are offered to a large number of cities in Europe and many important gateways in the U.S and Canada.
Swissair's new enhanced schedule reflects the airline's confidence in being a popular European airline in Pakistan and its well known 'tradition of hospitality rooted in care' is much appreciated by the Pakistani travellers as well as the foreign community residing in Pakistan. He said that many overseas visitors exploring new opportunities in Pakistan.
Swissair has been operating to Pakistan for well over 40 years, offering more than 300 convenient connections within Europe and North America. The most modern aircraft of the Swissair fleet, the famous Airbus A-330-200 with its latest state-of-the-art cabin interior. It's newly added First-class seats which can be transformed into a bed during the flight offer privacy and flexibility. They can serve as a conference area, office, table for two or a comfortable bed. The business class seats are of the most comfortable ones available in today's airline market with its 55" seat pitch and 135° recline. Swissair's traditional and well known in-flight service with the world famous Swiss hospitality and the flight attendants being especially trained to offer utmost care to its guests make the journey from Pakistan to Europe or North America a real positive Experience. Swissair's economy class passengers feel at home with the personal care and attention provided by in flight cabin crew.
Beside offering in Pakistan the best available product in the market at competitive prices for air journey to Europe and North America with direct flights from Karachi into the heart of Europe. Swissair expands it services very rapidly in the field of e-commerce, Electronic ticketing, Electronic check-in and Web based bookings. Its original introduction in Europe and North America will rapidly develop to the rest of the world in the very near future.
He also announced Swissair's close partnership with the world's well-known American Airlines. As from August 16 American airlines shall offer their code share flights from Karachi (operated by Swissair aircraft to Zurich) and over the North Atlantic to hundreds of destinations in North America, Mexico, the Caribbean and South America.
Both partners offer therefore a wide range of connections to all these destinations at very attractive fares.
United under the qualifier group, Swissair's strong alliance partners in Europe. They are including Crossair and Sabena and its subsidiaries as well as the Portuguese carriers TAP and Portugalia, the French airlines AOM, Air Littoral and Air Liberte, the Italian airlines Air Europe and Volare as well as the Polish National carrier LOT.
The Swissair has a plan to expand its operation from north of Pakistan especially for Lahore region. The Lahore flights would possibly be start by early next year coinciding with the completion of new terminal at the Lahore airport.