Pakistanis were introduced to the fascinating world
of mobile phones back in the early nineties when a few international
firms expressed their interest in this market. Many of these pulled
out even before any decision was taken owing to the uncertain
political and economic situation in the country at that time, which
negatively affected the country's business sectors. But one company
stood firm and slowly and steadily established itself as a true leader
and innovator in this challenging new field of cellular
communications. Paktel, Pakistan's premier cellular company has
climbed the stairs of success to become the fastest growing company of
the country in the industry and gain the trust of the people of this
At a time when the term 'mobile telephony' was
unheard of, Paktel not only introduced a new technology to its
consumers but also helped formulate policies and framework for
operations of other mobile service companies. Further, it contributed
significantly to HR development in the sector, lending expertise to
new competition, where there was none.
Paktel is a company with remarkable beginnings and
a strong heritage. Paktel's parent company, MIC (Millicom
International Cellular), is one of the leading developers and
operators of cellular telephone services worldwide with operations in
Asia, Latin America, and Africa, with interests in 17 cellular
operations in 16 countries. The company's principal shareholder is
Investment AB Kinnevik and subsidiaries. Kinnevik is a holding company
with interests in the media and telecommunications business, including
television, satellite transmission and radio and also in paper mills.
Paktel draws its technical expertise from Tele2,
which has close to 28 million customers and offers products and
services in fixed and mobile telephony, Internet access, data
networks, cable TV and content services.
The launch of their GSM services is a living proof
of this. The eagerly awaited launch made waves in the industry because
of excellent backend technology and the most affordable tariff
structures. The company made sure that the launch of the GSM network
is the biggest in the history of cellular services in Pakistan. Paktel
GSM started services from 150 cities simultaneously - a record that
remains still unbeaten . More and more have been added to this list
continuously. Today, Paktel GSM has one of the widest network coverage
spanning more than 200 cities and a subscriber base of more than 1
million. The company is expected to have a customer base of more than
two million connections on its new network in the near future.
Adding to this, the Paktel team adopted an
aggressive strategy and launched many value added services that made
it clearly the best network to be on. Paktel maintained its reputation
of being the first mover and set the standards for all others to
follow. This practice has made Paktel customers the best
beneficiaries. Paktel's latest GSM network gained immense popularity
with the public for its efficient service and reliability and for the
most economic tariff structure in the country.
The company then received an overwhelming response
to its latest offer whereby customers actually get paid to receive
calls! This is the first time ever in the history of the cellular
industry of the country that a company is rewarding its customers to
receive calls also. Now every incoming call earns Rs. 0.25 per minute
for Paktel customers.
Taking another bold step forward, Paktel GSM
announced that it will absorb all nationwide and interconnect calling
costs on its prepaid package and provide a simple flat rate of Rs.
3.75 per minute plus 15% sales tax to its prepaid customers. This
essentially means that Paktel will not be charging anything extra on
all calls made locally or countrywide.
Paktel GSM has taken customer care yet another
notch higher by introducing free on line Call Record information. All
Paktel GSM pre-paid subscribers can now obtain full details of all
their calls from the company's website. This is the first such
initiative taken by any company for its prepaid clients and
re-emphasizes Paktel's unwavering commitment to excelling in customer
service and creating a clear differentiation in a highly competitive
marketplace. Prepaid customers can now see the entire activity log of
their accounts till the very last activity since this is an automated
process and it shows the most recent records as well.
The company has also introduced a dynamic validity
period system that allows customers to have unlimited validity of
cards based on the activities within the specified period. Now,
whenever a customer uses his/her Paktel GSM connection, his/her
validity period automatically increases by 60 days, making it valid
for his/her lifetime.
The industry leader in innovative customer service
achieved another first by launching a Personalized Fun Greeting
Service for its users. Now Paktel GSM users can send and share their
feelings and emotions in a unique way i.e. by sending pre-recorded
messages to their friends and family members. Customers can receive
these greetings on a mobile number of any network. The service gives
customers the freedom to send personalized greetings to their loved
ones on occasions such as birthdays, anniversaries, births, marriages
and so on and the service is also a reflection of the company's Dil to
Aik Hai theme.
The new service offers great convenience in usage
and customers need only to call a code, 440, and be guided
automatically through different messages to choose from. The Fun 440
Greetings are a welcome addition to a host of other innovative value
added customer services that Paktel has previously come up with,
including balance transfer and easy share facilities.
Apart from leading the cellular industry in
Pakistan, Paktel has proven itself to be a caring corporate citizen as
well. The company has organized and sponsored many events and drives
that are beneficial for the common man. These include the country's
first ever international kites festival and the sponsorship of the
first ever beach rescue service in Pakistan. The service has been
initially launched at Clifton Sea View beach, which receives thousands
of visitors daily, especially in the hot summer months and who run the
serious risk of drowning as most of them do not know how to swim.
Under the agreement Paktel GSM has sponsored PALS
to set up an emergency rescue service with 10 trained lifeguards
patrolling the Clifton Sea View beach seven days a week. PALS is fully
responsible for operating the service, which includes marking of no-go
areas with flag towers, rescuing people who may be in danger of
drowning and providing first aid.
Today, the success of mobile communications lies in
the ability to provide instant connectivity and high-speed data
services to the mobile user any time anywhere. Paktel GSM has made
this possible in a short span of time - for one nation, with one
common expression, one common voice, and one choice.