Attock Refinery Limited (ARL) is the pioneer in
crude oil refining in Pakistan with its operations dating back to
1922. Backed by a rich experience of more than 80 years of successful
operations, ARL's plants have been gradually upgraded with
state-of-the-art hardware to remain competitive and meet new
challenges and requirements.
ARL promotes sustainable development as a part of
its vision and core values to create the foundation for a more
productive, competitive and knowledge-based environment. ARL's
activities in this domain are distinguished from others on account of
the innovative nature of its corporate social responsibility (CSR)
initiatives in the areas of environment, income generation, women
development and HRD.
ARL is an associated company of Attock Oil Group of
Companies (AOC), the only fully integrated group in the country
covering all segments of oil and gas sector from exploration,
production and refining to marketing of a wide range of petroleum
Social Responsibility Program Areas
While acquiring the latest state of the art
facilities ARL has never been oblivious to the human factor and has
been in the forefront to discharge its CSR. ARL since its
establishment in 1922 has cast a significant impact on the Morgah and
Kotha Kalan communities. ARL is making all efforts to involve local
community in development projects, focusing on capacity building
rather than traditional donor-beneficiary relationships. Provision of
water, carpeted roads, playing grounds, culverts, and parks etc. has
not only resulted in poverty alleviation and improving lifestyle of
the locals but has also helped ARL in expanding its operations through
the support of the local population.
ARL has a Vision and Values Statement that sets
forth the company's values. The three top most core values linked with
CSR, are: Integrity & Ethics, Quality and Social Responsibility.
These are supported by concrete guiding principles that allow
employees to understand what they mean and how the values relate to
their day-to-day work. The Vision and Values Statement is also
supported by policies such as those dealing with stakeholder
engagement, ethics and environment.
TOP THREE CORE
VALUES AT ARL
Integrity & Ethics
Integrity, honesty, high ethical, legal and
safety standards are cornerstones of our business practices
We pursue quality as a way of life. It is
an attitude that affects everything we do for relentless
pursuit of excellence
We believe in respect for the community and
preserving the environment for our future generations and
keeping national interests paramount in all our actions.
CSR activities at ARL are founded on a belief in
the importance of stakeholder relations to business success and that
sustainable development encompasses not only environmental and
economic objectives, but also community relations and social
inclusiveness. The company engages with a broad range of stakeholders
to ensure that the company is able to address any strains on
communities and the environment that come with industrial development
in these areas.
ARL uses the term CSR to describe its
sustainability work. It has always been a part of the way the company
conducts business. It is only recently that the company has begun to
frame its activities in terms of CSR, in response to its emerging
prominence as a management concept. However, it has taken years of
strong leadership to ensure the cultural change within the
organization needed to fully integrate CSR into the core business
practices throughout the company.
At ARL, it was recognized early that the biggest
difference it can make is associated with the environmental
performance of the products it sells, and developed a number of
innovative programs to help consumers reduce their environmental
impacts by making better choices and using and disposing of products
wisely. In 1999, ARL's acquisition of ISO-9002 certification for its
Quality Control Laboratory was the first for a refinery in Pakistan,
the first step towards Total Quality Management (TQM) and further
testament to ARL's progressive endeavors. In 2001, ARL also acquired
ISO-9001:2000 certification for the entire organization and thus
became the first refinery to do so in Pakistan. Keeping in line with
its commitment to environment and quality ARL also achieved the
ISO-14001 certification in September 2002.
In 1993, at the time of promulgation of the
National Environmental Quality Standards (NEQS), ARL carried out a
comprehensive survey of its effluent treatment facilities with the
help of an international consultant with the objective to upgrade it.
ARL has spent over Rs. 20 million on environmental projects to meet
NEQS by installing Slant Rib Coalescing (SRC) unit for oil recovery
and Dissolved Air Flotation (DAF) unit for controlling water quality
leaving the refinery. As far as gaseous emissions are concerned, not
only do ARL's stacks meet NEQS standards, but ARL's upgradation
project was also provided with state-of-the-art technology to ensure
compliance with NEQS, in order that ARL's commitment to quality and
protecting the environment continues as an on-going feature of its
The National Cleaner Production Center (NCPC) is a
center of excellence initiated by the fuel sector, established by ARL
in collaboration with UNIDO, to target Cleaner Production techniques
in the industry, which means waste minimization at source, which is a
preventive strategy rather than the traditional reactive end-of-pipe
strategy. The project has been included in the National Environmental
Action Plan Support Program (NEAP-SP) of the Government of Pakistan,
and, in addition to the Fuels sector extends to other sectors like
Textile, Leather and Cement, etc. In 2003 two cleaner production
projects, Zero Effluent and Solid Waste Management were started at ARL
with the concepts of the 3R's: Reduce, Reclaim and Reuse.
Apart from actively encouraging use of solar energy
to promote renewable energy sources, as a part of environmental
conservation, ARL has set up Morgah Biodiversity Park in Rawalpindi
District near Morgah / Kotha Kalan villages. It is the first of its
kind in the world, established jointly by Attock Refinery Limited,
UNESCAP and the Economic Affairs Division, Government of Pakistan.
ARL's contribution in community development is
evidenced by the creation of Attock Sahara Foundation (ASF), an NGO
which is playing a pivotal role in the development of women,
elimination of poverty and unemployment. Attock Hospital (Pvt) Ltd (AHL)
provides comprehensive healthcare to employees and to the relatively
financially compromised community in surrounding areas. Career
counseling and various training programs for young people is an
innovative and effective CSR program in the area of human resource and
KEY DRIVERS AND BENEFITS
Besides being the right thing to do, ARL believes
that its investments in CSR benefit the company's bottom line.
Spending the time and resources on environmental performance
improvements, fostering relationships based on trust and respect with
key stakeholders and working with local communities to ensure they
share in the benefits of the business and are simply part of good
business practice. Some of the benefits can be backed up with numbers,
while others are less easily measured and therefore less easily linked
to the bottom line. CSR initiatives have helped enhance ARL's
reputation, which builds credibility and trust with stakeholders at
all levels, and these are valuable assets. Reputation is closely
linked to many of the benefits described below.
1. Social License to Operate and Grow - ARL's
reputation as a good corporate citizen determines its social license
to operate and expand. Failing to obtain community support for new
developments can increase costs by holding up approvals in lengthy
2. Relationships with Regulators. - ARL's efforts
have continued to foster good relations with regulators including
Government of Pakistan & local unions, who see that the company is
working with its stakeholders to address their concerns.
3. Ensuring Labour Supply. - The company's CSR
activities help it deal with potential labour shortages in a market
that is becoming increasingly competitive.
a. Attracting Workforce to the Area. - A reputation
as a safe and good place to work makes it easier to attract people to
a remote region of the country.
b. Enhancing the Local Human Resources Pool - The
company's work with communities is building local capacities that will
help meet the future company's human resources requirements.
4. Improved Employee Morale & Productivity -
The Company's good employment practices and safety record demonstrate
that the company cares about its employees and raises morale. ARL
believes that this translates into improved productivity.
5. Reduced Costs - Being in the business where
profits are directly related to movement of prices in International
Market, means ARL has no direct control of the price of its product.
It can only increase profitability through decreasing costs. CSR has
helped the company improve its bottom line in measurable ways. Whether
it's reducing plant emissions or minimizing land disturbances, you're
minimizing losses and that's a way to maximize profits
6. Changing Stakeholder Expectations -Companies
today are under increasing pressure to account for their activities to
the wider community and to share in the opportunities they create. The
public has become more sophisticated and demanding in its expectations
of company performance.
While the benefits of CSR are many, ARL recognizes
that success can also create challenges. Society has become more
skilled at assessing corporations on their performance and behaviour.
ARL has realized that as its reputation for being a good corporate
citizen has increased manifold so do is the expectations of its
stakeholders. They expect this trend to continue further, therefore,
expectations must be managed.