Selected by Zeeshan Ahmed Khan

July 25 - 31, 2005





The management of people is a 'marketing job'

The key to maintaining leadership in the economy and the technologies that are emerging is likely to be the social position of the knowledge professionals and social acceptance of their values. Today, however, we are trying to straddle the fence-to maintain the traditional mind-set, in which capital is the key resource and the financier is the boss, while bribing knowledge workers to be content to remain employees by giving them bounces and stock options. But this, if it can work at all, can work only as long as the emerging industries enjoy a stock market boom, as did the Internet companies. The management of knowledge workers is a "marketing job". And in marketing one does not begin with the question: "What do we want?" One begins with the questions: "What does the other party want? What are its values? What are its goals? What does it consider results?" What motivates knowledge workers is what motivates volunteers. Volunteers have to get more satisfaction from their work than paid employees, precisely because they don't get a paycheck. They need, above all, challenges.

ACTION POINT: Provide your best employees with satisfying challenges.

Management Challenges for the 21st Century

Managing in the Next Society


"Each of the new institutions perceives its own purpose as central, as ultimate value, and as the one thing that really matters."

The new pluralist organization of the society has no interest in government or governance. Unlike the earlier pluralist institutions, it is not a "whole". As such, its results are entirely on the outside. The product of a business is a satisfied customer. The product of a hospital is a cured patient. The product of the school is a student who ten years later puts to work what he or she has learned.

In some ways the new pluralism is thus far more flexible, far less divisive than the old pluralism. The new institutions do not encroach on political power as did the old pluralist institutions, whether the medieval church, feudal baron, or free city. The new institutions, however, unlike the old ones, do not share identical concerns or see the same world. Each of the new institutions perceives its own purpose as central, as ultimate value, and as the one thing that really matters. Every institution speaks its own language, has its own knowledge, its own career ladder, and above all, its own values. No one of them sees itself as responsible for the community as a whole. That is somebody elseís business. But whose?

ACTION POINT: Reflect on the political disease of single interest pluralism of our society.



>>"It is easier to write ten passably effective sonnets than one effective advertisement,"
ALDOUS HUXLEY (1894-1963), British novelist and critic, and one-time advertising copywriter.

>>"Half the money I spend on advertising is wasted, and the trouble is I don't know which half,"
LORD LEVERHULME (William Hesketh Lever, 1st Viscount Leverhulme of the Western Isles; 1851-1925), British soap and detergent entrepreneur, and founder of the Lever Brothers manufacturing empire.

>>"He who builds to everyman's advice will have a crooked house,"



>>"Everyone knows good counsel except him that has need of it,"

>>"Ambition can be an overwhelming drive that can send you insane. I have a philosophy-good things come to those who wait and work hard,"
LIZ DAVENPOR, Australian fashion designer.

>>"I don't want to achieve immortality through my work. I want to achieve it by not dying,"
WOODY ALLEN, American screenwriter, film producer, and director.

>>"Most people would succeed in small things, if they were not troubled with great ambitions.
HENRY LONGFELLOW (1807-82), American poet.

>>"The greatest evil which fortune can inflict on is to endow them with small talents and great ambition,"

>>"In show business there are a lot of pros and cons in every sense of the world. The problem is, we have more cons than pros!"

>>"I plan for the future by focusing exclusively on the present."
DONALD TRUMP, American entrepreneur, developer and author.

>>"It is a bad plan that admits of no modification."
PUBLILIUS SYRUS (1st Century BC), Syrian-born Roman mime writer.

>>"A good presentation poses as many questions as it presents answers,"

>>"In every affair consider what precedes and what follows, and then undertake it."
EPICTETUS (2nd century AD), Greek philosopher.