UNREALIZED BUSINESS POTENTIAL
"Opportunity is where you find it, not where it finds you."
Luck, chance and
catastrophe affect business as they do all human endeavors. But luck
never built a business. Prosperity and growth come only to the business
that systematically finds and exploits its potential. No matter how
successfully a business organizes itself for the challenges and
opportunities of the present, it'll still be far below its optimum
performance. Its potential is always greater than its realized
weaknesses indicate where to look for business potential. To convert
them from problems into opportunities brings extra ordinary returns.
Opportunities have to be reflected against the experience of the company
and against its past success and failures. Sometimes all that is needed
to accomplish this transformation is a change in the attitude of the
executives. Three questions will bring out the hidden potential of a
*What are the
restraints and limitations that make the business vulnerable?
*what are the
imbalances of the business?
*What are we afraid
of, what do we see as a threat to this business- and how can we use it
as an opportunity?
Answer these three questions for your enterprise and move closer to the
MANAGING FOR RESULTS
MANAGEMENT: THE CENTRAL SOCIAL FUNCTION
institutions need a yardstick that does for them what profitability does
institutions flock in increasing number to business management to learn
from it how to manage themselves. The hospital, the armed service, the
Catholic diocese, the civil service- all want to go for school for
This does not means
that business management can be transferred to others, non-business
institutions. On the contrary the first things these institutions have
to learn from business maqnagement is that management begins with the
settings of objectives and that, therefore, non-economic institutions,
such as a university or a hospital, will also need very different
management from that of a business. But these institutions are right in
seen business managenet as the prototype. Business, far from being
exceptional, is simply the first of the species and the one we have
studied the most intensively. Non-economic institutions need a yardstick
that does for them what profitability does for the business.
"Profitability", in other words, rather than being exception and
distinct from human or social needs, emerges, in the pluralist society
of organizations, as the prototype of the measurement needed by every
institution in order to be managed and manageable.
What is the most important business
institution with which you are associated? Does it use a specific
yardstick to assess performance? How successful is the organization?
"Hire the person
who can do the job- and accept that the person who can do the job isn't
necessarily the person you want to be best friend with."
MARK H. McCORMACK,
American sports marketing consultant, founder and CEO of International
Management Group, and author.
competent people are paid well for their contributions, but receiving
well-defined responsibility and the trust and active interest of others
is a much more personally satisfying reward."
JAN CARLZON, Swedish
business leader, former CEO of Scandinavian Airline system, speaker and
problem there lies an opportunity. All you have to do is identify it."
"Power can enable
people to achieve, for themselves and for others, success, fortune,
victory, the good life. But if power is the stuff of fantasies, it is
also the stuff of nightmares."
THOMAS L. QUICK,
American consultant and author.
"Those who make the
worst use of their time are the first to complain of its brevity."
JEAN DE LA
BRUYERE(1645-96), French writer
promise lifetime employment, but by constant training and education we
may be able to guarantee lifetime employability."
JACK WELCH, American
Industrialist, CEO of General electric company.
superiority is not attainable, you must produce a relative one at the
decisive point by making use of what you have."
CLAUSEWITZ(1780-1831), Prussian general and Strategist.
wasters of their own resources are the people who don't know who they
want to be or where they want to go."
American sales trainer, motivator and author.
"There can be no
progress if people have no faith on in tomorrow."
KENNEDY(1917-63), American statesman and 35th President of USA(1961-63)
"If you would be
powerful, pretend to be powerful."
HORNE TOOKE, British
politician and writer.
"We credit scarcely
any persons with good sense except those who are of our opinion."
French aristocrat and writer.
"You don't get what
you deserve, you get what you negotiate."