sports offer a pitch for successful business. When
advertisers are selling something, whether it's a chocolate
or soap, they want to present it in the best possible light.
One way of doing so is by showing attractive models using
and enjoying the products. After all, why would you buy
something if people didn't seem happy using it? To help sell
their service, international business houses have used
famous smiling faces to the best effects. Along with actors
and musicians, well-known professional athletes are often
popular choices as pitchmen.