Selected by Zeeshan Ahmed Khan

June 20 - 26, 2005




"Whoever makes two blades of grass grow where only one grew before deserves better of mankind than any speculative philosopher or metaphysical system builder."

Management will remain a basic and dominant institution perhaps as long as Western civilization itself survives. For management is not only grounded in the nature of the modern industrial system and in the needs of modern business enterprise, both human and material. Management also expresses the basic beliefs of modern Western society. It expresses the belief in the possibility of controlling man's livelihood through the systematic organization of economic resources. It expresses the belief that economic change can be made into the most powerful engine for human betterment and social justice- that, as Jonathan Swift first overstated it three hundred years ago, whoever makes two blades of grass grow where only one grew before deserves better of mankind than any speculative philosopher or metaphysical system builder.

Management -which is the organ of society specifically charged with making resources productive, that is, with the responsibility for organized economic advance- therefore reflects the basic spirit of the modern age. It is, in fact, indispensable, and this explains why, once begotten, it grew so fast and with so little opposition.

ACTION POINT: Come up with a few examples of why management, its competence, its integrity, and its performance, is so decisive to the free world.



"The traditional theorem of the maximization of profit has to be discarded."

To manage a business is to balanace a variety of needs and goals. To empasisze only profit, misdirects managers to the point where they may in danger the survival of the business. To obtain profit today, they tend to undermine the future. They may push the most easily saleable product lines and slide those that are the market of tomorrow. They tend to shot change research, promotion, and other postponable investment. Above all, they shy away from any capital expenditure that may increase the investment capital based against which profit are measured; and the result is dangerous obsolescing of eqiupment. In other words, they are directed into the worst practises of management.

Objectives are needed in wevery area where performance and results directly and widely affect the survival and prosperity of the business. There are eight areas in which performance and objective have to bhe set: market standing, innovation, productivity, physical and financial resources, profitability, manger performance and development, worker performance and attitude, and public responsibility. Different key areas require different emphasis in different businesses - and different emphasis at different stages of the development of each business. But the areas are the same, whatever the business, whatever the economic conditions, whatever the business's size or stage of growth.

ACTION POINT: In addition to setting profit objects, set objectives for your business in the following areas: market standing, innovation, productivity, physical and financial resources, profitability, manager performance and development, worker performance, and public responsibility.


By: Peter F. Drucker


"Do your duty in all things. You cannot do more. You should never wish to do less."

ROBERT E. LEE (1807-1870), American soldier and commanding general of armies of the confiderate States of America.(1861-65)

"If you go over budget, you have to start asking people for money and that means they have a right to opinion about what you are shooting. You have to be financially responsible or your independence gets taken away."

JODIE FOSTER, American film producer, director and actor.

"The richest reward of all is being proud of your work."

JAN CARLZON, Swidish business leader, former CEO of Scandinavian Airline System, speaker and author.

"Prospect is often better than possession."

THOMAS FULLER M. D. (1654 - 1734), British physician and author.



"I am a perfectionist, and that brings self-imposed pressures, expectations - and those expectations are landmines."

CRAIG WARREM, Australian professional Golfer.

"Judement is not upon all occassions required, but discretion always is."

LORD CHESTERFIELD, British statesman.

"Act so in the valley that you need not fair goes who stands on the hill."


"He who treads softly go far."


"In this job there are times when you have to stick with a decision and try to get the best deal you can get. It's not that I enjoy the fight - I just like to achieve a good deal for people, for my team."

JAN CHAPMAN, Australian flm producer.

"Business Decisions based purely on instinct may be risky. The next time you have a gut feeling about something, make sure it isn't just indigestion."


"Decisions are like New Years resolution - making them is easy: sticking to them is the hard part."


"Tomorrow is the day on which lazy people have the most to do."


"Put off untill tomorrow only what you are willing to die having left undone."

PABLO PICCASSO (1881- 1973), Spanish artist.