environment, as instantaneous communication with
the rest of the world is no more a daydream now. Use of Internet has
virtually interknitted the nations. Communication, once an essential
and vital part of various business sectors has now become a
full-fledged industry itself with hundreds of modern days inventions
such as mobile telephones, wireless connectivity, voice-over IP, CDMA
etc. etc., coming into play.
The common man's analysis in regards to
communication industry is somewhat akin to taking a roller-coaster
ride, with lots of bumps and jolts. With so much advancement in
communication industry in the world, it was not possible for Pakistan
to keep away from this revolution and hence the Government of Pakistan
decided to liberalize the communication sector and provide market
access to foreign investors. Being a representative of the Pakistani
public, my analysis foresees that a positive approach and timely
approach has been adopted by the Government of Pakistan to keep pace
with global IT trends during the 21st century. Although this beginning
has been made at a belated stage but it is a well known saying,
"better late than never". In this connection, government has
already announced telecom deregulation policy, mobile policy and
broadband policy. In order to overcome various hurdles to pave way for
its growth in Pakistan.
From the recent facts and figures that I was able
to put together is that Pakistani market is fully cluttered with its
respective stakeholders. Few among them have succeeded in making their
presence felt whereas others are still struggling hard to do so. Since
the industry is growing day by day and each day adds a new dimension
to telecom industry, it is imperative to bring all stakeholders
together not only to share their experiences and technologies with
each other but also to show their strength as an industry locally and
With above demand in mind, first initiative has
been taken by a local event management company The Exhibitor (Pvt) Ltd
to hold "C Future 2005" conference & exhibition under
the theme of "Communicating the Communication" from 21st
till 23rd of July 2005. The event is being arranged under the auspices
of Federal Ministry of IT & Telecom, Board of Investment/Federal
Ministry of Privatization Chief Minister's Investment Cell Government
of Sindh, Provincial Ministry of IT, Pakistan Telecommunication
Authority, Federation of Pakistan Chamber of Commerce and Industry,
National IT Park, Pakistan Export Corporation and United Mobile. GEO
is a media partner.
The event is schedule as on, day one international
conference under the theme of "Global Tends of ICT" and the
next two day would be for Exhibition under the theme of
"Communication-Oriented Future Lifestyle" at Expo Centre
It is expected that the event will bring a turn
into the industry as it will be a platform where all stakeholders will
not only gather under one roof but they will also analyze their
potentials parallel and cross-functional. It will be the best
opportunity to portray one's customized technological capability in a
According to the organizers, the main objectives of
this event are:
Uniting all allied businesses on one platform
It will be place where all allied business
personnel will meet under one roof. This event will provide a chance
for various local and regional collaborations for further growth of
Providing a rostrum to communicate with larger
Since this mega event is to involve a large number
of audience, the existing companies would be able to find their new
target market for their upcoming brands and new entrants would be able
to get their new focal market. Statistically speaking, only 9% of the
total Pakistan's population has been under the umbrella of this
sector, so the rest needs to be explored.
Promoting the industry to interact with the trade
bodies of Pakistan
It will be a good chance for international market
to meet trade bodies of Pakistan for business collaborations in
According to the promotion plan of the organizers,
wide media coverage of the event in both electronic and print media
will promote all participants in various manners. The public relation
activities will provide an opportunity to address the press
conferences, to participate in TV talk shows and give interviews on TV
& Radio channels. The use of billboards, street banners and
hoardings around the city, road shows/mobile billboards — will not
only have the attention of passers-by but will help considerably in
increasing the number of visitors to the event, thus boosting the
business of participants.
This is the first time that any event management
company will provide a TVC displays on plasma screens & audio
commercials on PA system at venue for its participants. The sharing in
color scheming of venue as per the brand/company's requirement is also
being introduced first time. The best part of the event is that an
independent shopping mart will be set up for any on-the-spot sale.
We expect a positive response from all
stakeholders, as their participation in such an event would not only
be beneficial for them, but for our nation too, as it will help make a
trademark in the world of competency. Briefly this event will provide
an colossal benefits to all participants which include, gaining market
recognition, image building for companies, acquiring know-how on
global diversity, interaction with instrumental & key
decision-makers through the specifically designed network session etc.
The exhibition will help users to increase brand awareness, brand
retention and a chance to evaluate market trends in this sector, and
as far as Pakistan's image is concerned, we are hopeful that we would
not spare any effort which may help to heighten our country's esteem.
In a nutshell Pakistan being a lucrative market,
the telecom industry is progressing rapidly. Stakeholders have to be
proactive in their action so as to catch the bus in time, as it is in
the right gear to start the race.
MOBILEZONE.COM RATED AS TOP WEBSITE
Mobile Zone (the largest mobile phone company in
Pakistan) website has accomplished another milestone as its website
mobilezone.com.pk has been rated amongst the top 50 websites of
Pakistan by ranking.com (the largest free market research firm on
surfers behavior ranking the top 900,000).
Mobile Zone website has the largest number of hits
and considered as the most trustworthy source for mobile phone users
in Pakistan. Although there are many websites relating to mobile
phones but mobilezone.com.pk has been frequently visited by consumers
because of its customer-friendly interface, unmatched customer
support, latest information, feedbacks and most importantly consumers
trust on MZ brand/warranty.
The interesting part is that along with Mobile Zone
only website from Pakistan telecom industry picked by ranking.com is
PTCL which endorse consumers loyalty towards Mobile Zone as one of the
largest telecom brand in the country.
JCR-VIS UPGRADES EFU GENERAL INSURANCE RATINGS
JCR-VIS Credit Rating Company Ltd (JCR-VIS) has
upgraded the Insurer Financial Strength (IFS) rating of EFU General
Insurance Limited to 'AA' (Double A) with Stable outlook from 'AA-'
(Double A Minus) with 'Positive' outlook.
EFU is the second largest private sector insurance
company in Pakistan and currently has a market share of over 30% The
company has maintained strong reinsurers on its panel. With rising
business volumes, and effective risk management, key profitability
indicators have shown considerable improvement. Capital base of the
company has grown steadily and as funds generated from operations get
deployed in liquid earning asset, liquidity has also been improving.
The management continues with its endeavor to improve it human
resource and control systems. JCR-VIS will monitor the management's
ongoing strategy to improve it return on earning assets.
MCB TO START MARGIN FINANCING
MCB being a major market player and provider of diversified
financial solutions is ready to start Margin Financing to its valued
Margin Financing is lending by banks/DFIs to brokers for their
clients for purchase of approved shares of joint stock companies
listed on stock exchange against approved securities with the
retention of margins as prescribed by State Bank of Pakistan.
To complement SBP & SECP's efforts to replace badla with margin
financing in order to provide stability in the stock markets, ensure
prudent lending and provide diversified market-based financing avenues
to investors to enable them to leverage their stock holdings, MCB in
accordance with the guidelines provided by SBP will soon start
providing margin financing facility to its valued clients.
For providing this service efficiently within the
stipulated deadlines, all necessary arrangements are being put in
place so as to facilitate our valued customers in an effective manner.
PARCO's MD HONOURED BY AUSTRIA
Dr. Shahid K. Hak, Managing Director, PARCO was decorated with the
Grand Decoration of Honour in Gold by the Government of Austria.
Presenting the Decoration on behalf of his Government, the Austrian
Federal Minister for Industry & Labour, Dr. M. Bartenstein lauded
Dr. Hak's extraordinary achievements in developing Pakistan's energy
infrastructure and refining industry and making PARCO an excellent
role model of mutually rewarding cooperation between Pakistan, Abu
Dhabi and Austria.
Acknowledging the Decoration, Dr. Hak attributed the success of his
efforts to the wise counsel and encouragement by the joint venture
partners and the full support of a highly competent and motivated team
at PARCO that shares his vision and works hard to translate them into
reality. He expressed the hope that in times to come, the cooperation
among PARCO's joint venture partners will not only get stronger but
also diversify into many new facets.
PAK-KUWAIT, TAKAFUL SIGN ACCORD
The first-ever joint venture agreement in the financial sector
between Pakistan and Malaysia was executed in Islamabad on May 24,
2005 at an impressive ceremony on the occasion of the official visit
of a high level delegation from Malaysia headed by the Deputy Governor
of the Malaysian Central Bank.
The agreement was signed by Mr Istaqbal Mehdi, Managing Director of
Pak-Kuwait Investment Company (Pvt) Limited and by Mr. Aminuddin M.
Desa, President/CEO of Takaful Nasional Malaysia.
The agreement provides for the setting up of the first-ever Takaful
(Islamic Insurance) company in Pakistan with the Malaysian equity
participation, by the name of "Pak-Kuwait Takaful Company
Limited." Takaful Nasional is a leading Takaful Company operating
in Malaysia for almost two decades. In addition to investing in this
joint venture as the sponsoring equity partner, Takaful Nasional shall
also be providing technical assistance to the emerging company in its
MUHAMMAD ANWAR USMAN, CHAIRMAN ISO COMMITTEE,
M. Anwar Usman has been recently nominated as
Chairman for the standing committee on International Organization for
Standardization (ISO) of FPCCI for term 2005-06. In the past terms
2003-04, he has also served FPCCI for the standing committee on World
Trade Organization (WTO) as Vice Chairman. He is an industrialist and
an entrepreneur and currently, working as an Executive Director of Al-Abbas
Industries Ltd. He is also a qualified professional as a registered
Chartered Engineer of England. Also involved in research and teaching
at SZABIST as an adjunct faculty member in MS/PhD program. He is also
a guest writer time to time of PAGE as well.