The automobile industry of Pakistan has always been
in the fore front in the social sector be it immediate relief for
disaster victims, investing in the Pakistani youth through educational
programs or protecting environment.
RELIEF TO DISASTER VICTIMS
Recently, Pak Suzuki Motor Company contributed Rs1
million for relief funds of Tsunami and Pasni victims. Kanichi Ayukawa,
Managing Director of Pak Suzuki Motors, presented two cheques of
Rs500,000 each to the Prime Minister, Shaukat Aziz, one for President
Musharraf's Tsunami Relief Fund and one for the rain and
flood-affected people in Balochistan and the NWFP.
The Prime Minister appreciated the gesture and said
other companies should follow suit and come forward to help the
government with relief operations in areas hit by heavy rains and
snowfall. He said the donation would be of great help to the affected
A leading example was set by Indus Motor Company,
which organized a "Flood Relief Camp" for the Pasni victims.
The Flood Relief Operation worth Rs1 million was organized in which
food, blankets and medical assistance was provided to the flood
affected villages of Salaj, Sindhi Passu, Tumpagi, Kabri, Zahrain
Kahoor, Tirati, Kakri, etc., around Pasni. Medical camps were also
arranged with male and female doctors for emergency assistance. Indus
Motors is the only company in Pakistan to assist the flood affectees
by sending its team directly to the areas disconnected by the flash
In a similar gesture, Indus Motor also gave Rs0.5
million to President's Tsunami Relief Fund. The cheque was presented
to Salman Shah, Advisor to the Prime Minster on Finance, on the
occasion of his visit to the Indus Motor Plant.
Another contribution was made by Hinopak Motors to
the President's Tsunami Relief Fund. Mian Humayun Shah, Area Manager
North, Hinopak Motors Limited, visited the Aiwan-e-Sadr on behalf of
his company and presented a donation of Rs250,000 for President's
Tsunami Relief Fund
TRAINING OF YOUTH
A technical training programme was organized by
Hinopak Motor's Product Support Training Centre. The program was aimed
at providing the technical know how of the Hino products.
A similar but on larger scale program is being
funded by Toyota in Karachi and Lahore. Known as the Toyota Technical
Education Program (TTEP), this program is established at GCT Lahore
and St Patrick's Technical Institute Karachi. Through this program,
Toyota is assisting these institutes in enhancing the quality of
technical education focusing on transferring the latest technology in
automobile engineering and servicing. The TTEP program bridges the gap
between the auto industry and educational institutes, creating a new
breed of highly skilled auto technicians who have found ready
employment within and outside Pakistan.
PROTECTING THE ENVIRONMENT
Indus Motor Company (IMC) has launched a new
environmental initiative up in the mountains in the area surrounding
Lake Saifuk Malook where tourism has taken its toll and is threatening
to destroy the natural beauty. A new Toyota clean-up campaign has
brought an environmental army into the region with aims to clear up
the mess, and to inspire the local people and businesses into keeping
it this way. IMC's environmental interests are clearly visible at its
Karachi headquarters where 64,000 sq.m. (50% of factory area) has been
developed into a garden zone and more than 6,000 trees have been
planted and are being maintained. A Wastewater treatment plant has
also been installed with an investment of Rs50 million to recycle
water which is used for plantation.
IMC has also installed an incinerator facility at
its plant to ensure environmentally safe solid waste disposal.
Indus Motor is first automobile company that
started using environment-friendly gas R-134a in car air-conditioners
(instead of CFC-12). Additionally, regular check-up is done for plant
exhaust emission and vehicle emissions and noise levels conform to
The biggest contribution of the industry is that it
is providing employment to 174,000 people. The industry provides
employment to people from all walks of life. From engineers,
technicians, skilled workers and mechanics to chartered accountants,
marketing and sales professionals, management executives and a host of
professionals from different fields. In addition to this the industry
has the most geographical spread of the jobs as the manufacturers,
vendors, transporters, and specially the dealers, workshops and
service providers are located in most urban and rural areas. From
engineering perspective, the auto industry provides employment to
professionals from all the fields of engineering, e.g. mechanical,
metallurgical, electrical, industrial, electronics, chemicals,
materials, civil, architecture and design, etc.
This is further highlighted by the fact that out of
the 174,000 people employed by the industry, 5,162 persons are
directly employed by the five major car manufacturers only. In the
current year with all the enhanced and increased operations, the
figure will go up to 6,480 persons. This is an increase of over 25%.
This increase is only in the car manufacturing sector. If other
sectors, i.e. motorcycle manufacturers and vendors, of the industry
are also included the increase in employment will be around 40%. This
trend shows that in terms of employment auto industry will be the
leading industry of the country in the near future.
All the major car manufacturers are planning to
increase their production in next five years. With the implementation
of these plans, significant investments will be made in the country.
Apart from other economic benefits, there will be a sharp rise in the
direct employment with this sector. The employment is expected to
double in next 5 year, i.e. from 6,480 it is expected to increase to
13,270. The rapid growth in the industry is paying the benefits to
every stakeholder in the economy. The trends clearly indicate that the
continuous growth will provide direct employment to a big number of
people. In addition it will indirectly give rise to employment to an
even bigger number of people in allied vendor industry.