Apr 11 - 17, 2005




Synergy Advertising, one of the fastest growing advertising agencies in the country has won a Silver Award in the 38th Annual ABBY Awards 2004 ceremony held in Mumbai, recently.
Synergy Advertising won the award in the Best of Pakistan Category, for a media campaign for its client Zak Pak (Pvt) Ltd (Silk Soap). Synergy Advertising also received nominations for Bank Alfalah's Corporate TVC and Bank Alfalah Annual Growth Advertisement. The only other winner from Pakistan was JWT, which won the award for the Best of Pakistan Advertising (TV/Cinema Single Ad) for Unilever's Lux brand.



The ABBY Awards are awarded for creative excellence in the field of advertising and are traditionally held to honor Indian creative talent, annually in the world of advertising. This year, the event's scope was widened to include campaigns from Pakistan, Nepal, Sri Lanka and Bangladesh as well.

Commenting on this achievement, Mr. Ahmed Kapadia, CEO, Synergy Advertising said: "Being honored regionally represents a huge achievement for Synergy, since a Pakistani agency has competed in an international forum and has been honored on the strength of its creative work."


The 59th Annual General Meeting of Allied Bank Limited (formerly Allied Bank of Pakistan Limited) was held recently at its Registered office, 8-Kashmir/Egerton Road, Lahore.

Mr. Mohammad Naeem Mukhtar, Chairman presided over the meeting, which was attended by all Directors of the Bank, representatives of Institutional shareholders, employee shareholders and other shareholders.

The Audited Accounts of the Bank for the year ended 31st December 2004 together with Auditors' and Directors' Report thereon were adopted in the meeting.

According to the Annual Accounts, the deposits of the Bank increased by 11% from Rs114,218 million to Rs126,392 million during the year with a major upsurge of more than 22% in low cost deposits. The performing advances portfolio of the Bank substantially increased by 67% from Rs32,154 million in 2003 to Rs53,853 million in 2004.

The foreign trade handled by the Bank increased by 28% from Rs56,868 million in 2003 to Rs72,765 million in 2004. Net interest income increased from Rs3,830 million in 2003 to Rs4,407 million in 2004 i.e. an increase of 15%. Profit before tax and provisions increased from Rs1,824 million in 2003 to Rs2,051 million in 2004, i.e. an increase of 12%.


NCR is operating in Pakistan as a multinational company since the early 1950s. In terms of corporate standing, NCR is the only IT multinational in Pakistan to contribute widely to the field of IT development be it investing in education programs, recognizing professionals through IT excellence awards, establishing a centre of expertise for off-shore projects, or introducing emerging technologies in the country.



Our recent investment & commitment to Pakistan include: Newly Renovated NCR office in Karachi; Setting up of new Global Consulting Centre facility in Islamabad; and Hiring of approx. 100 people in 2005 alone.

Future vision: Launching self-service software factory in Pakistan for Middle East Africa region; Starting Remote Support Centre in Pakistan for NCR customer abroad; Continue to expand and specialize in the self-service & data warehousing arena and Diversification have commenced from 2005 in the area of Payment Solution, Systemedia, Retail, Point of Sale and IT infrastructure.


MCB is providing a Rs200 million Term Finance Facility to National Foods Limited for shifting its manufacturing facilities and setting up a state-of-the-art plant at Port Qasim Authority.

Mr. Mohammad Aftab Manzoor, President & Chief Executive, MCB and Mr. Abrar Hasan, Chief Executive, National Foods Limited signed the agreement on April 01, 2005 at MCB Tower, Karachi. Mr. Aamer H. Zaidi, Head of Corporate and Investment Banking, MCB and other team members of both the organizations were also present at the occasion.

The Term Finance Facility of Rs200 million arranged by MCB along with the remaining amount to be generated internally by National Foods would finance the project that has a total cost of Rs265 million. The project would result in setting up a plant and shifting the manufacturing facilities of pickle, dry products, recipes and spices.


Serco Gulf, a subsidiary of Serco Group a leading UK-based facilities management and outsourcing company listed on London Stock Exchange has selected ZRG to provide an advanced telephone communication systems known as Call Center Solution. The next generation call center solution will be used by Serco Gulf to handle its growing business and to provide high quality personalized customer services to the customers in the Gulf region.

Serco Gulf evaluated various proposals from the international market. The evaluation and selection criteria included factors such as flexibility and integration capabilities of the solution as well as price-performance ratio, feature richness, scalability and ruggedness of the systems. Another key criteria of evaluation was the solution provider's track record of support and market references. After detailed evaluation, M/s Serco Gulf selected ZRG's solution for their customer services call center.

Serco selected ZRG solution because of its excellent market reputation, its open standards based technology, feature richness, ruggedness and tight integration with existing environment at Serco Gulf.

Mr. Ayub Butt, CEO ZRG while commenting on the occasion said, "ZRG is already a preferred call center technology solution provider within Pakistan and most of the customer service call centers are using ZRG's open standards based call handling solutions. We started exporting these advanced solutions to the international market in 2003 and became the first software exporter of Call Center Solutions in Pakistan. With this entry into the Gulf region, we see a tremendous amount of opportunities of getting a sizable market share."

The open standards technology offered by ZRG International empowers companies to have state-of-the-art and cost-effective call center solutions for better customer services. With this order, ZRG not only earned foreign exchange for the country but also made a humble contribution towards the software export efforts of Pakistan.

The received export order is a direct endorsement of the world class quality and acceptance of telecom solutions from Pakistan as ZRG International is already turning this initiative into a strategic penetrative move into the Gulf region for customer service tools and solutions.


Greenwich University chosen to undertake the organization of this event along with Higher Education Commission organized a Torch Relay ceremony to exhibit "Unity thru Sports" for the ultimate journey to Islamabad, where the final lighting of the 2nd Pakistan Universities Games-2005 will take place at Jinnah Stadium, Pakistan Sports Complex, Islamabad.

Mr Qamar Mansoor, Provincial Minister of Sports and Youth Affairs, Sindh, was the chief guest at the ceremony held at Mazar of Quaid-e-Azam on April 5, 2005.

Prof S. M. Iqbal, Regional Director, Higher Education Commission, Karachi, Ms Seema Mughal, Vice-Chancellor, Greenwich University, Sports Directors of various universities and a number of students and sportsmen participated in the ceremony.