CHENAB LIMITED



Mar 21 - 27, 2005

 

 

 

Chenab Ltd is a dynamic, enterprising and developing industrial organization. Equipped with the latest imported but highly sophisticated processing machinery, it has a team of qualified technologists and trained labour force numbering around 8000. This unit is producing 200,000 metres of fine quality of fabric, 10,000 units of textile casual/garments and over 100,000 pieces of made-ups (house-hold) of international standard daily. Chenab's base of vertical production encompasses all of the four major areas of textile manufacturing viz; ginning, spinning, weaving and processing.

Chenab Ltd is headed by Mian Muhammad Latif (Tamgha-iImtiaz), Chief Executive of the company, and a man of great prudence selected for "Businessman of the Year" gold medals consecutively for four years.

Chenab is an ISO 9001 QMS, ISO 14001 EMS, SA 8000 and Oeka-tex 100 Environment Friendly Products certified upward integrated unit equipped with the latest and sophisticated machinery. Based at Faisalabad, Pakistan, Chenab Group houses one of the most modern and largest textile facilities in the country and dedicated team of relevant professionals. The Group enjoys the unique honour of having almost all textile related processes under one roof. Right from growing highest grade cotton, ginning and spinning it into high quality yarn, weaving it into finest quality fabrics, processing of different quality fabrics in 100% cotton and various mixed blends and stitching and export of top quality made ups and garments, the entire process is handled in our vertically integrated units.

Chenab is exclusively an export-oriented company, exporting products of high quality to the USA, Canada, Europe, Australia, the Middle East, Africa and parts of the Far East. It has to its credit an exceptional export performance because of the fine quality and wide variety of its products. Chenab's mainstay in the world of growing competition in business is its quality and for that reason alone it has been winning the Best Export Performance Trophy from the Federation of Pakistan Chambers of Commerce & Industry consecutively for the last 10 years. Its annual export turnover has now touched Rs5.5 billion.

CORPORATE TRANSFORMATION

In order to be able to face and capitalize upon the post-quota challenges and opportunities, Chenab Ltd has also embarked on a balance sheet structure optimization plan. In the first phase, the company issued PKR 800 million preference shares in September 2004. In the second phase, the company is in the process of raising PKR 540 million by disinvestment of sponsors shares and fresh issuance of ordinary shares. This will create cushion in the balance sheet of the company for any future expansion or business diversification initiative.

 

 

ChenOne

Side by side with export of value-added textile products, in November 1997, the Group launched its own fashion brand for home linen and ladies, gents and kids garments by the name of ChenOne. It is a chain of elite fashion stores in and outside the country to further boost marketing of its products and earn national and international acclaim for their high quality and wide range.

Since the launch of first ChenOne store in Pakistan's capital city Islamabad, the total number of outlets has gradually grown to nine which are operating successfully in Peshawar, Abottabad, Islamabad, Rawalpindi, Lahore, Faisalabad, Rahim Yar Khan and Karachi. A ChenOne outlet has recently been inaugurated at Multan in a grand fashion. In a very short span of time, the brand has taken the market by storm and become leading fashion brand of Pakistan. It is a preferred choice of the fashion conscious people in Pakistan.

In November 2000, ChenOne went international with its first outlet in the Middle East at Dubai and it later on included Abu Dhabi, Sharjah, City Center Ajman, Bahrain, and Makkah in its chain of retail stores besides one more store being shortly opened at Riyadh (KSA). Further expansion will take the brand to other Middle Eastern states as well as USA, Europe and other parts of the world.

Sale of company's products comprising home textiles and woven fashion garments has been very successful and encouraging, and ChenOne outlets continue to work as a vital marketing arm of the company.