Chenab Ltd is a dynamic, enterprising and
developing industrial organization. Equipped with the latest imported
but highly sophisticated processing machinery, it has a team of
qualified technologists and trained labour force numbering around
8000. This unit is producing 200,000 metres of fine quality of fabric,
10,000 units of textile casual/garments and over 100,000 pieces of
made-ups (house-hold) of international standard daily. Chenab's base
of vertical production encompasses all of the four major areas of
textile manufacturing viz; ginning, spinning, weaving and processing.
Chenab Ltd is headed by Mian Muhammad Latif (Tamgha-iImtiaz),
Chief Executive of the company, and a man of great prudence —
selected for "Businessman of the Year" gold medals
consecutively for four years.
Chenab is an ISO 9001 QMS, ISO 14001 EMS, SA 8000
and Oeka-tex 100 Environment Friendly Products certified upward
integrated unit equipped with the latest and sophisticated machinery.
Based at Faisalabad, Pakistan, Chenab Group houses one of the most
modern and largest textile facilities in the country and dedicated
team of relevant professionals. The Group enjoys the unique honour of
having almost all textile related processes under one roof. Right from
growing highest grade cotton, ginning and spinning it into high
quality yarn, weaving it into finest quality fabrics, processing of
different quality fabrics in 100% cotton and various mixed blends and
stitching and export of top quality made ups and garments, the entire
process is handled in our vertically integrated units.
Chenab is exclusively an export-oriented company,
exporting products of high quality to the USA, Canada, Europe,
Australia, the Middle East, Africa and parts of the Far East. It has
to its credit an exceptional export performance because of the fine
quality and wide variety of its products. Chenab's mainstay in the
world of growing competition in business is its quality and for that
reason alone it has been winning the Best Export Performance Trophy
from the Federation of Pakistan Chambers of Commerce & Industry
consecutively for the last 10 years. Its annual export turnover has
now touched Rs5.5 billion.
In order to be able to face and capitalize upon the
post-quota challenges and opportunities, Chenab Ltd has also embarked
on a balance sheet structure optimization plan. In the first phase,
the company issued PKR 800 million preference shares in September
2004. In the second phase, the company is in the process of raising
PKR 540 million by disinvestment of sponsors shares and fresh issuance
of ordinary shares. This will create cushion in the balance sheet of
the company for any future expansion or business diversification
Side by side with export of value-added textile
products, in November 1997, the Group launched its own fashion brand
for home linen and ladies, gents and kids garments by the name of
ChenOne. It is a chain of elite fashion stores in and outside the
country to further boost marketing of its products and earn national
and international acclaim for their high quality and wide range.
Since the launch of first ChenOne store in
Pakistan's capital city Islamabad, the total number of outlets has
gradually grown to nine which are operating successfully in Peshawar,
Abottabad, Islamabad, Rawalpindi, Lahore, Faisalabad, Rahim Yar Khan
and Karachi. A ChenOne outlet has recently been inaugurated at Multan
in a grand fashion. In a very short span of time, the brand has taken
the market by storm and become leading fashion brand of Pakistan. It
is a preferred choice of the fashion conscious people in Pakistan.
In November 2000, ChenOne went international with
its first outlet in the Middle East at Dubai and it later on included
Abu Dhabi, Sharjah, City Center Ajman, Bahrain, and Makkah in its
chain of retail stores besides one more store being shortly opened at
Riyadh (KSA). Further expansion will take the brand to other Middle
Eastern states as well as USA, Europe and other parts of the world.
Sale of company's products comprising home textiles
and woven fashion garments has been very successful and encouraging,
and ChenOne outlets continue to work as a vital marketing arm of the