Mar 14 - 20, 2005



Pakistan State Oil (PSO), the largest Oil Marketing Company (OMC) in the country offering the most extensive nation-wide network of state-of-the-art Retail Outlets equipped with the latest cards technology and Pakistan's leading cellular service provider Pakistan Mobile Communications (Mobilink) have teamed up with ORIX Leasing Pakistan Limited for a strategic alliance whereby PSO and Mobilink will offer mutual value-added benefits to their customers with the help of the state-of-the-art POS-Terminal Network of Orix Leasing Pakistan Limited.
The agreement was signed at PSO House in Karachi by Tariq Kirmani, Managing Director & CEO of Pakistan State Oil, Zouhair A. Khaliq, President & CEO Mobilink, and Humayun Murad Managing Director, Orix Leasing Pakistan Limited.



Through this tri-partite relationship, Mobilink customers will be able to avail the facility of electronically recharging the balances of their Jazz connections at all participating PSO Retail Outlets. Furthermore, Mobilink's connections and Jazz scratch-cards will be made available at these Outlets while 'PSO Prepaid Cards' will be sold through Mobilink's countrywide distribution and franchise network.

Speaking on the occasion, the Managing Director of Pakistan State Oil, Tariq Kirmani, said that PSO is the first OMC in Pakistan that introduced plastic cards. "With the changing times, PSO has also changed," he asserted, pointing out that PSO's recent corporate transformation and business system of re-engineering continues to attract the interest of renowned world business schools.

Kalim A. Siddiqui, Executive Director, Customer Services, PSO, declared that PSO and Mobilink both share the vision to being total customer-focused. "Today's event is a milestone in which these two organizations have come together in providing service to the end-consumer," he said.

President & CEO Mobilink, Zouhair A. Khaliq, said after the signing ceremony, "Every day we evaluate what more can we do to stay as leader in our customers' minds. We do not believe in being a company with a linear arrangement of cell lines acting as a call exchange only but in fact want to come up with new and innovative ideas in connecting people. The Mobilink and PSO agreement is an important breakthrough in this direction, which I am sure, will enable both our organizations to maximize on our strengths in customer-services and quality".


The two-day international conference on Call Center Investment opportunity was organized in Karachi, recently.

Chairman-Senate, Mohammad Mian Soomro, inaugurated the two-day conference comprising of six different sessions.



Speaking on the occasion, Mohammad Mian Soomro said: "It is important for the prosperity of Pakistan that we should develop a public-private sector partnership in order to alleviate poverty from the country."

He further said "Government is playing its part in trying to raise the living standard of our people, but in order to put the country on the path of prosperity, private sector should also come forward and play its due role in the economic prosperity of the country. The conference is the initial step in this direction and I appreciate the organizers of this conference who work day and night to organize this conference in a befitting manner so that the true image of our country and its people can be presented to the outside world specially to those who want to make investments in our country."

Chairman, Board of Investment, Waseem Haqqie also spoke on the occasion. He informed the audience about a number of initiatives and policies being planned by the government to boost investment in the relevant sectors. He emphasized on the need for encouraging regional trade and investment opportunities. He said that an estimated investment worth $10 billion was forecasted to come through the call center sector in the next five years.

Dr. Amir Mateen, Managing Director Pakistan Software Export Board (PSEB) lauding the initiative by Eveready Communications told the audience about the upcoming customized training programs that PSEB will offer to help entrepreneurs set up their call center ventures.

Rakesh Gupta, Chairman, AstraNetcom, India addressing the participants of the conference said: "This is a very good opportunity for the Pakistani business community and prospective investors, as I am sure that this industry will grow at a rapid pace in Pakistan. The purpose of this conference is to put Pakistan on the road map of the call center industry. The response we receive here from the government and private sector is suggested that this industry has a bright future here."

Gupta also announced that by the mid of current year, a 700 seats Call Center equipped with state-of-the-art facilities will start operations in Karachi.

The conference was organized by Eveready Communications in collaboration with Board of Investment (BOI) Government of Pakistan, Ministry of Information Technology, Pakistan Software Export Board and Pakistan Software House Association (P@SHA).

It is estimated that this conference will bring an investment opportunity for setting up a $50 billion industry in Pakistan with an annual growth rate of 30% per annum, closely integrated with the growth of $700 billion e-commerce industry worldwide.

Speakers representing five different continents of the world have come to Pakistan to participate in this conference and shared their experiences and success stories.

Five leading companies from United States of America (USA) are also participated. These companies include, Dell, Astra Netcom, Sibil and Davox. 3D Network of Singapore and Teleopti of Sweden are also took part. The conference was followed by a cultural event organized specially to give visiting foreign guests an insight of our culture and the society.


Focussing further to reach the individual investor base and to bring Atlas Funds closer to the common man, Atlas Asset Management Limited, opened recently its first retail outlet in a simple ceremony performed by a retail unit holder, Obaid-ur-Rehman.

Mutual Fund is a pool of investment that provides the benefit of safety, liquidity, accessibility, transparency and diversification through a single investment. The common man will take benefit from the growth in the economy and reaps the fruit of diversification through a single investment. Mutual Fund is a much safer way of taking exposure in listed securities as it is professionally managed and averts the risk of price volatility of the Stock Exchanges. It also provides stability by investing in fixed income instruments.

Company's Retail Manager, Adnan Ali Khan said that Atlas Stock Market Fund, the company's second open-ended mutual fund had set the precedent of having the largest number of retail clients as seed capital subscribers. The idea of this state-of-the-art outlet will take the mutual fund industry to a new direction. The outlet is housed in Atlas Battery's branch office situated near the Sindh Secretariat at Press Centre (II), Shahra-e-Kamal Attaturk, Karachi, Phone: 021-8240195.


Sony Ericsson, recently announces to launch Walkman-branded phones which will support the most popular digital music file formats and services.

The company even launched in another report, a first-ever UMTS/EDGE quan-band wireless PC card.

Last month, Sony Ericsson proud to give mass appeal to 3G with the introduction of stunning K600. The device delivers the full performance and possibilities of 3G networks.