Telenor Pakistan (Pvt)
Ltd, a subsidiary of Telenor ASA, the Norwegian mobile telecommunication
operator and an international leader in telecommunications has
recognized Pakistan as a country with enormous potential for investment
in large scale project.
The trust shown by
this international telecom player in the country as well as its economic
policies, however, was not one side as the attractive rate of return and
consistency in policies was yet another confidence building factor to
attract foreign investment in Pakistan.
at the inauguration ceremony of the newly formed Telenor headquarter,
Sardar Awais Ahmed Khan Leghari, the Federal Minister for Information
Technology and Telecom Sector, has appreciated the trust shown by
Telenor, which has set an example by bringing 100 percent investment in
the country and recognizing Pakistan as a potential country having large
The idea behind the
government policy to award two licenses last year was to bring healthy
competition in the fastest growing telecom sector especially the
cellular industry and help provide wider options to the customers.
The Federal Minister
for IT & Telecom, Sardar Awais Ahmed Khan Leghari who unveiled the
Telenor Pakistan logo was the chief guest on the occasion. He was
accompanied by the Norwegian Ambassador to Pakistan Janis Bjorn Kanavin
and the President & CEO of Telenor Pakistan, Tore Johnsen.
The guests were
given a presentation of Telenor's branding pogramme followed by a move
around Telenor Sales and Services Centre.
around the sales and service center, Tore Johnsen, CEO, Telenor Pakistan
said, "We intend to transfer the experience and technology that Telenor
brings from around the world to the Pakistani community. The concept,
designing, operations methodology and customer-friendly approach at our
sales and service centers will be a symbol of the same spirit likely to
be introduced in Pakistan. "The investment we will undertake in
establishing such sales and service centers nationwide is evidence to
the fact that we have full confidence in the country's governance, the
stability in its policies, and the capabilities of its people. This is
why we are here to stay and add value to our company, this country and
to its people."
Earlier this year,
the company's first call centre was inaugurated in Lahore on
international design which ensuring professional and personal attitude
development. The centre is working to promote and educate matured social
surrounding with a positive and moderate mindset.
On April 14, 2004
Telenor acquired a 15-year nationwide GSM license in Pakistan. At
present this license for mobile operation includes GSM, BPRS and EDGE.
Telenor's Pakistani company will launch a world-class mobile service
platform including multimedia services from April 1, 2005. The license
terms stipulate that Telenor will cover 70 percent of Pakistan's 297
administrative Tehsil headquarters. Telenor will naturally at least
fulfill the license requirements by providing superior quality coverage
and promoting healthy competition in the mobile market.
The decision to make
a bid on a mobile license in Pakistan last year was in line with the
declared strategy. With a financial strength, experiences and ambitions
in the region, Telenor's Pakistani mobile operator will have headquarter
in Islamabad and regional offices in Karachi and Lahore, Tore Johnsen
said adding, "acquiring the license in Pakistan is a continuation of
Telenor's activities in Asia. Historically Telenor has successfully
focused on start up of Greenfield mobile operations."
Telenor's success is
its people. It is with the long-term, strategic vision that they have
invested in capacity building and human resource development in
Pakistan, along with offering employment opportunities. They are here to
stay and add value to themselves, their company and to their community.
Such resource is indeed an asset for its lifetime.
Telenor has adopted
a local pattern to be part of its Pakistani identity. Inspired from and
reflective of the Pakistani culture and art, this pattern portrays the
brand's global philosophy 'think global act local'. Although Telenor is
an international player, it gives a lot of importance to understanding
the local culture and respecting the local heritage to adopt it as part
of its local identity.
The slogan for
Telenor's launch in Pakistan is: Expect More as people have a right to
expect more in life. Whether it is a better lifestyle, growth for
themselves and their families or better services and products that they
can rely on.
Telenor is here to
set new standards of service and reliability in the industry. With
Telenor, people can expect more and this will be a challenge for the
company in line with its philosophy to deliver more. The slogan given by
Telenor certainly brings a fresh air in the suffocation of excessive
commercialization all around.