Gross violation of Intellectual Property Rights (IPR)
damaging the market credibility as well as the economy in more than one
way which consequently causing huge losses both to the genuine
manufacturers as well as the exchequer in Pakistan.
Mohammadmian Soomro, Chairman, Senate while conceding
to the growing concerns of the genuine manufacturers over unethical as
well as illegal production, marketing and import of counterfeit products
of world repute has, however, said that time has come that to weed out
these illegal trade with an iron hand.
Recently, a number of leading local and multinational
companies including Oxford University Press, Pakistan Tobacco Company,
National Foods, Tapal Tea, Rafhan Best Foods, Hilal Confectionery,
Efroze Chemicals, PSO, English Biscuit, Procter & Gamble, Pakistan
Pepsi Cola, Unilever Pakistan, Reckitt Benckiser Pakistan had jointly
organized talk to express their deep concern over violation of IPR in
the local market.
Meanwhile, Panasonic, an International producer of
electronic goods, has also launched a media drive against counterfeit
products being sold under the brand of Panasonic which is damaging the
goodwill of the company.
A senior Panasonic spokesman while expressing his
concern said that it is a matter of serious concern that despite strong
protective measures evolved by the government against the violation of
intellectual property rights some unscrupulous manufacturers, importers
and traders were deceiving the innocent consumers with forged and
counterfeit electronic products under the cover of renowned and
internationally reputed trade mark of Panasonic.
Such illegal trade activity, if not weeded out proves
damaging in more than one way. It harms the interest of the genuine
manufacturers on one hand while it injures the image of the market as
well. Hence it is in the interest of the national economy that such
elements need to be discouraged and dealt with effectively with strongly
evolved corrective measures.
On behalf of Matsushita Electric Industrial Co. Ltd.,
Osaka Japan, he declared that Matsushita is the sole owner and user of
Panasonic trade mark which has become a household name of quality
products the world over.
Panasonic has been duly registered in Pakistan under
the Trademark Act,1940 (now embodied in the trade marks Ordinance,
2001). Matsushita is the manufacturer of a wide range of products such
as Color TV, Plasma TV Display Panel, LCD TVs, Audio Video, DVD, Digital
Still and Movie Camera, SD Memory Card, Refrigerator, Washing Machine,
Vacuum Cleaner, Electric Iron, Microwave Oven, Air Conditioners, health
and personal care products and batteries under the brand name of
A market survey in Pakistan revealed that electronic
products like Juicer Blender, Blenders, and Electric Irons etc. bearing
the counterfeit name and trademark of Panasonic were selling in the
market with a false claim that they are original/genuine Panasonic
The appearances of the counterfeit products were
deceiving innocent consumers, who could hardly draw a line between the
false and the fair products unless they go through the bitter experience
of the poor quality services of the fake products.
It is necessary to forewarn the consumers of the
false Juicer Blender model MI-WI76, MX-110PN and Electric Irons
NI-21AWTXJ that these low quality and sub-standard products may lead to
untoward incidents like electric short circuits, electric shocks, high
consumption of electricity and unreliable performance. In view of
frequent complaints received from our valued consumers, the company has
decided to launch a three-pronged campaign against fake products.
Primarily it is the social responsibility of a
company to protect the interest of the loyal consumers who have a great
faith in the quality standards of the Panasonic products. In this
respect, print and electronic media can play a significant role by
creating awareness among the users.
This media campaign to safeguard the interest of the
company as well as of the consumers will focus on the following points:
a. Warning to
manufacturers, importers, assemblers, whole sellers and shop keepers for
marketing of the counterfeit products by serving legal notices through
b. To educate
the potential customers and existing consumers about the genuine and
counterfeit products by highlighting the salient features of the genuine
Panasonic products through media campaign besides proclaiming the names
of the authorized dealers.
c. In order to
facilitate the consumers, warranty will also be introduced on Panasonic
Juicer Blender and Blenders so that the consumers could easily discern
and draw a line between the genuine and fake products. The company has
also decided to paste warranty card on the product consisting of the
genuine Panasonic hologram seal by the end of January 2005.
Besides legal remedy and administrative checks, there
is a need of setting up centers on the pattern of 15 for immediate help,
where the consumers duped by the racketeers could complaint as soon as
they come across the counterfeit products.