The idea of offering Value-Added Services using
state-of the-art technology was conceived in 1998. It was anticipated
that PTCL will be confronted with numerous challenges after the changed
environment resulting from de-regulation of telecom Sector and
privatization of PTCL. As a sequel of agreement for purchase of I.N
Platform was signed with M/s Alcatel in December, 1998, the Value- Added
Services Division (VAS Division) was formulated as an independent profit
and loss center. In the PTCL Board of Directors meeting held on March
22, 2000 to meet the dynamics of the market need and for quick
commercial decisions, Management Committee was constituted and empowered
to take operational, marketing decisions about VAS.
Initially, the I.N Platform acquired had its Central
Nodes in Islamabad and Switching Nodes (SSP) were installed in
Islamabad, Lahore and Karachi. The calling card service launched in 2000
became so popular that its capacity exhausted immediately after launch,
thus first expansion was carried out in February, 2003. As the trend for
using calling card and pre-paid services is getting popularity
day-by-day, another high capacity I.N Platform was acquired from M/s
Huawei and commissioned in November, 2003.
PRE-PAID CALLING CARD SERVICE
This service is being offered through pre-paid
calling cards of five convenient denominations of Rs. 100, 250 1000,
& 2000. The total turnover of PTCL calling card business was Rs.
2,685 million in the year 2003-2004.
FREE SERVICE (0800)
This is a very popular service for the Corporate
Sector and Business Concerns. This is used as Customer Care and
Marketing Tool by the companies as the calling party does not have to
pay for the call charges but the subscriber of this service bear the
call charges on behalf of the caller. The customer availing this service
has two attractive tariff options:
discount on PTCL normal NWD tariff. An additional rebate is given to the
bills of Rs. 50,000 and more.
(B) Flat rate
of Rs. 3/per minute on all NWD calls. At present there are 242 customers
of this service who are availing this service on 840 lines.
PRIVATE NETWORK (VPN)
This is also an I.N based service which provides a
Virtual Private Network Service to the customer. The service was
launched in October, 2002. The user enjoys following benefits:
a) One network for
dialing with in the group.
as well as nationwide accessibility.
is cost effective 25% discount on NWD calls is given.
Corporate Help-line (0800-81818) is available in VAS
to get any information about corporate services during office hours.
Presently we have 77 customers customers availing
this service on 1085 telephone lines.
4. TELEPHONE BILL PAYMENT (TBP) SERVICE
In the year 2003-2004 PTCL/VAS offered another
valuable service for the customer of PTCL with the brand name "PTCL
Fone Bill Cards". It is a very convenient service as customer can
clear his/her bill 24 hours and 7 days a week while staying at home and
without any hassle of going to some institution for paying his bill.
Initially, the service was launched on February 24,
2004 in twin cities Islamabad & Rawalpindi and it was extended
nationwide on March 23, 2004. The phone bill pay cards are available in
convenient denominations of Rs. 300, 500, 700 1000 & 2000 catering
for the needs of different segments availing the service.
5. PRE-PAID TELEPHONY "AASAN PHONE
PTCL launched pre-paid Telephony Service with the
brand name "PTCL Aasan Pre-paid Phone Connection" in May 2004.
This service provides the facility to the subscriber to recharge his
telephone account with pre-paid card through his land line telephone.
The main objective of the service is to facilitate the customer in
getting new connection without any documentation and subsequently to
relieve him of bill collection and payment hassle as there will be no
billing in this service. The Aasan Cards are available in three
affordable denomination of Rs. 500, 1000 and 2000. Up till now 38,000
telephones are working under this scheme.
6. HOME COUNTRY DIRECT (HCD) SERVICE
This service was launched on October 27, 2004 by PTCL,
this is a service which allows the customer to make the call from abroad
using pre-paid calling card bought in Pakistan with local currency.
Presently this service is available from four
countries i.e Iran, Saudi Arabia, USA & UK. Agreements with other
countries are under way. The HCD cards with brand name "APNA DES
CALLING CARDS" are available in convenient denominations of Rs.
500, 1000, 2000 & Rs. 5000.
7. AUDIO CONFERENCING SERVICE
The Audio Conferencing Service provides
Tele-conferencing service to those subscriber groups who use regular
telephone facility. The group executive of any company can hold national
and international meetings with 29 participants at a time in the
conferencing. This service was launched in September 23, 2004.
The service is very economical and useful for the
multi-national companies and corporate sectors. Up till now 9 customers
have been register for this service and around eleven conferences have
been conducted successfully.
8. PREMIUM RATE SERVICE (0900)
This service was launched in May 2001. 14 O&M
partner of PTCL, who are holding licence for this service from PTA are
availing this service using PTCL infrastructure/I.N Platform. In the
year 2003-2004 a total revenue of 415 millions was collected through
9. NEW FORTHCOMING SERVICES TO BE LAUNCHED
Following forthcoming services will be launched by
VAS Division shortly:
This service is also ready for launch. It facilitates
the multi nationals or other organizations to ask public opinion about
their products. In this service voting can be done in either of the two
can give opinion in YES or No
Customer can select one option from a number of multiple choices
The capacity of Televoting platform can facilitate 99
companies at a time to conduct their surveys (Opinion polls) etc.
PERSONAL NUMBER (UPN))
Through this mobility service, one can receive calls
on any telephone. A personal number is designated for UPN subscribers.