SYED EHTISHAM ALI
working as a Director Press Liaison to Inspector General Police Sindh (IGP)
where he is assigned to keep a perfect relation between national and
international print and electronic mediamen and Sindh Police which has
an identical reputation. At the one hand, he has to be eyes and ears of
Sindh Police at the other hand he has to be a perfect mediaman on
providing immediate and correct information on required time. His job is
very sensitive as a single sentence from his office before media people
could effect any major incident investigation or could mislead the media
which could bring long-term damaged to the already fragile reputation of
the Sindh Police. Syed Ehtisham Ali was born in Lukhnow (India) in 1943
where he got his early education. After independence, he arrived in
Karachi and completed his education from Karachi University. He started
his professional carrier from Radio Pakistan Karachi and Pakistan
Television, later he joined an international advertising agency Lintas
as a copywriter, producer and commercial artist. He won international
prizes for creating the best commercials of Muslim Commercial Bank and
United Bank Limited, and for a commercial of a cigarette firm. After
working in some other advertising agencies, the Sindh Government took
his services as a Research Officer and Film Producer in 1975 when Sindh
Government's activities were filmed and released in all cinema houses.
Ehtisham produced several documentary films for the government. He also
worked as Public Relation Officer (PRO) with several provincial
ministries of Sindh. His longest posting for 10 years was as PRO to the
Commissioner Karachi Division which at that time was one of the powerful
office in the Karachi Division. He also remained as PRO to the Chief
Department has its identical reputation. What do you feel when you face
sharp criticism from general public or media people?
EHTISHAM ALI: The
fact never be forgotten that every person is responsible and answerable
to his own character. I am performing my duties I review and correct
myself rather than pointing out others faults. I am here to built Sindh
Police image, this is my duty, I do it according to its requirement with
best of my capabilities. In our society no one is perfect but we do
criticize on others but never tolerate criticism on ourselves. Yes there
are many allegations on Police but the policing system we have now is
better than we had in past. As long as corruption allegation is
concerned, yes I agree there are some black sheeps but they are in many
other departments too. "You go to any busy roundabout signal and
watch how many people unnecessary violate the law and feel happy. Does
police force them to violate the traffic rules. So just blaming the
police would not be justified".
in Karachi stated to be aggressive, don't you feel uncomfortable facing
EHTISHAM ALI: I
have my own credibility and reputation, apart from this I believe in
truth and handle every press man according to its required manners.
"There is never any problem with me facing them."
you joined Information Department you saw the press now after 30 years,
what difference did you find?
EHTISHAM ALI: Media
was very responsible those days. Now a large number of newspapers in
entire country not performing according to required responsibility.
There are many responsible journalists and newspapers but many others
don't. Media badly needs to change its role in order to get back to
PAGE: What difference do you find after
introduction of TV channels?
EHTISHAM ALI: Change
has come but still PTV is on top of them. Credibility is the first thing
which brings PTV on top of other local channels. We are trying to copy
others style in order to attract viewers but instead of going ahead we
were are going back. Still PTV entertainment programs could be seen with
our family members. Even India tried to copy PTV's dramas but could not
do accordingly. "We were are copying others but going nowhere. I
think the time will come that viewers would return to PTV after taking a
round of all TV channels."
you satisfied with your present work?
EHTISHAM ALI: I
am basically a dynamic, result-oriented and creative person. I am
working here but I don't find chances to show my creativity. After many
years of working as PRO and Director Press Liaison etc, I might change
my mind and start creative works as present period there is a large
requirement in many fields including media.
is an allegation on police department that newspapers don't get required
and correct information on time, would you say something?
EHTISHAM ALI: Credible
newspapers and newsmen both in print and electronic media get correct
information on time. As long as allegation is concerned number of people
who have joined the press for some other purposes don't want information
for publication but for vested interests. So allegations are there and
there are reasons behind too.