May 29 - June 06, 2004





Carrying a highly rich experience in the field of Public Relation Management, Sultan Hasan graduated from the University of Karachi in 1976 and then moved to London where he secured his professional degree in 'Public Relation Management' in 1989-90. Syed Sultan Hasan was lucky to have an opportunity to be groomed by world's renowned Artist Sadequain, who became a legend in the world of Fine Arts due to his matchless calligraphic works of Quranic verses. Sultan remains associated with Sadequain from 1968 to 1972. Sultan has a distinction to have recorded an exclusive interview of Sadequain, which was actually based on the biography of the legendary arts. Sadequain had expressed his desire that his biography recorded by Sultan should be published after 50 years of his death. At present Sultan Hasan, is associated with Karachi Electric Supply Corporation (KESC) as the Principal Information Officer (PIO). He resumed his practical life as Chief Public Affairs in the Cotton Export Corporation (CEC) from 1980-87. He also remained associated with Prime Minister's Secretariat as Media Consultant. During that period, Sultan witnessed the arrival and departure of Benazir Bhutto, Malik Meraj Khalid and Nawaz Sharif as the Prime Minister of Pakistan.

PAGE: You have got a rare collection in the form of recorded biography of Sadequain who is no doubt is the legend of the Fine Arts not only in Pakistan but also in the entire Muslim world. When you are going to transform the recorded biography into the form of a book, which may prove a precious addition to the world of the art and literature?

SULTAN: No doubt, the publication of Sadequain's biography would be the rare asset of fine arts and literature in Pakistan, however, in respect of his will that the biography should be public after 50 years of his death. Though publication of the biography can be a bombshell, yet I cannot afford to violate the will of the man who trusted me to reveal all ups and downs of his life. It took a whole year to complete the interview of Sadequain, which he allowed me while he was admitted to the private ward of the Jinnah Hospital's room 9, in 1971.

PAGE: Would you plan to publish this historic book by yourself or you would accept assistance from any major publishing house in the country which always look for the best sellers.



SULTAN: I would prefer to get the job done from my own resources, however, if any publication house offered its assistance in a respectable way, I may consider the offer.

PAGE: Currently, you are working for the KESC, an organization which makes headlines almost every day in the print as well as electronic media because of the power crisis in Karachi. How do you face the music of the consumers and the onslaught of the complaints round the clock? Do you get annoyed with the complaints and lose your composure while dealing with the aggressive consumers?

SULTAN: Here I would like to refer a much popular dialogue of an Indian Movie that says "TENSION LENAY KA NAI, DENAY KA HAY, KIA?". Actually, most of the times, the complaints of the consumers are genuine. They suffer power breakdowns or load shedding in the scorching heat of the summer. However, the other side of the picture, that is the true problems faced by the KESC was also genuine. In fact the KESC finds itself to be sandwiched between the demand and supply of power. KESC is working in a situation where it is producing power with outmoded generators, which have already come to their age after expiry of 30 years. The distribution and transmission lines were also poor and were 20 years old.

Under a government policy, the previous governments capped the power generation capacity of the KESC. However, the present management through its day and night endeavors has succeeded in complete overhauling of its system for which the government has earned marked a fund of Rs13 billion which would be used to give a new look to the KESC network within a period of 4 years. The work has already been started on war footings and positive results have also started to come in.

Realizing the hardships of the consumers, I always try to satisfy them by resolving their problems. Instead of making false excuses, I generally tell them the true picture of the situation but on the other hand, I do not leave any stone unturned to get their job done, even if I have to go out of the way to address the issue. In fact, it is the willingness of the people to help out the people. I have also tried to create a culture among the colleagues as well to help out the consumers because it is their right to get their problem solved. They are the citizens of this country and also the paymasters to the utilities. Sometimes they shout out of frustration, but when their problems are resolved more often then not, they excuse and thanks for taking up their problems at personal level. We are all Pakistanis and together we can create a culture of helping out the needy with a smile on the face which costs nothing but helps a lot in creating a tension free and harmony between the consumers and the officials deals with them.