MOBILE ZONE'S STRENGTHS
•Largest distributor, wholesaler and retailer in
•Strong establish and well reputed brand
•Good understanding of local market and people
•Strong relationships with operators and wholesalers
•Strong positive cash flows to inject in brands
•Warranted products with after sales support
•Well trained, experience & organized staff (85+)
•Loyal and dedicated dealer channels across Pakistan
•High street presence with high walk-ins
WHAT MZ CAN OFFER?
•A strong and professional presence in Pakistan
with good links into all mobile operators, wholesalers and retailers.
•Access to major corporate customers for high value sales and joint
•Strong and growing retail presence across Pakistan for sales,
promotions and after sales service.
•Ensure fair product comparisons with competitors
•Support local for your local marketing initiatives to build your
brand and increase local market share.
•Value added services, education and entertainment with after sales
support to maximize customer loyalty.
•Expand Franchise throughout Pakistan, Middle
East and Central Asia
•Expand existing nationwide after sales services and support centers
•Joint promotions with Operators for bundling handsets and
•SMS-based services Ring tones/localized Logos/Picture messaging
•E-Commerce at www.mobilezone.com.pk
•VMNO (pushing for number portability)
•"to always be there for you"
STRATEGIC PARTNERSHIP BETWEEN PAKTEL AND SAMSUNG
Paktel, the pioneers of cellular service in
Pakistan and Samsung Electronics, the Korean company that is leading
the digital convergence revolution, last week announced a major
marketing and strategic alliance between the two companies. The
announcement was made at a crowded press conference held in a local
hotel in Karachi.
Present on the occasion were Mr. Xavier Rocoplan,
Paktel CEO, Mr. Sang Suk Roh Country Manager, Samsung Electronics, Mr.
Parvez Abbasi head of Mobile Zone and other senior officials of the
The first of its kind, this alliance will not only
ensure collective marketing efforts but would also bring together the
individual strengths of the participating companies to deliver the
very best to the customer.
According to the agreement, Samsung will be the
preferred GSM handset supplier for all Paktel's franchises nationwide;
Paktel Franchise network will also provide complete after sale service
for all warranted Samsung GSM handsets, and all Paktel franchises will
be trained by Samsung on the use and repair of all Samsung GSM
handsets and accessories to provide quality of service to the end
Paktel and Samsung will be running joint consumer
promotions in the near future. This will also entail a lot of launch
initiatives. Paktel will be using Samsung GSM handsets in its
advertising and other communication.
Speaking on the occasion Mr. Xavier Rocoplan,
Paktel CEO said, "It's a milestone occasion for both the
companies. Paktel and Samsung collaboration will open a new era for
the cell phone industry. Pakistan's GSM phone market is no doubt very
competitive but at the same time there is a great potential for new
and innovative products and services in this market. Our strategic
alliance with Samsung reflects the need of the market."
MCB ATM/ SMART CARD SHOP & WIN
MCB held the grand prize distribution ceremony of
their consumer promotion Shop & Win. The grand prize of 1500cc
Car/Honda Civic was handed over by Mr. Mohammad Aftab Manzoor
President & Chief Executive of MCB to the winner Mrs. Nilofer
Aamer. a customer of MCB Shahrah-e-Faisal Branch. Also present at the
occasion were Mr. Aneeq Khawar, Head of Consumer Banking Group and
other executives of the bank.
Total prizes worth more than Rs 3.5 Million were
offered in the scheme, which were selected through computerized
balloting/draw. Besides the grand prize of 1500cc Car, there were 100
cash prizes Rs 10,000/ each and 200 cash prizes of Rs 5,000/- each.
MCB Shop & Win scheme received an overwhelming
response which was offered to the ATM and Smart Cardholders for using
cards for shopping at the largest and rapidly expanding MCB merchant
location countrywide accepting debit card. PIN based Point of Sale
Terminals are placed at more than 2500 locations for customers to use
their cards for payment with comfort and security.
MCB provides the widest and unmatched range of
services to the cardholders including the 24 hours a day available
facility of utility and mobile phone bill payment, funds transfer,
balance inquiry, mobile banking and Internet banking.
MEDIA VISITS LEVER RAABTA
A customized software has been locally developed by
Unilever Pakistan for replying the queries of consumers with regards
to its range of products. This was stated by Mrs. Naheed Siddiqi, Head
of the Lever Raabta Center, while briefing newsmen recently.
She said that this center called Lever Raabta is
one of its kind in South East Asia. It is an adaptation of Unilever
Regional Innovation Centers and Consumer Interaction Center in Britain
and the United States.
Mrs. Siddiqi maintained that this center is unique
as it is the only model of a combination of consumer services, brand
activation support and consumer interface under one roof.
She said that this center has been designed to
project an atmosphere of consumer care. Ms. Nudrat Rehman is
responsible for consumer interface while Ms Fehmida Raza looks after
the consumer care.
The journalists were also shown various activities
carried out in the center in order to discuss and gather the impact
with respect to various products of the company. A call center has
also been set up to obtain the consumers' feedback.
Mr. M. Waqar Monnoo, Chairman APTMA has refuted the
call of All Pakistan Cloth Exporters Association (APCEA), All Pakistan
Cotton Powerloom Association (APCPA) and Pakistan Hosiery
Manufacturers Association (PHMA) for capping the yarn export for
bringing down the prices in local market to save the textile industry
Chairman APTMA said that APCEA, APCPA and PHMA are
valued customers of APTMA members but the real issue behind their move
is to get quality yarn at cheaper rates locally by restricting export,
which is incomprehensible. Mr. Monnoo further clarified that spinning
mills export yarn to foreign buyers against letter of credit at the
best available price where payment is certain, as against most of the
local dealings that are made on contract basis where payment is not
definite and is mostly procured through agents on credit of longer
periods, which is bound to cost more to the local consumers. He added
that the importers have to pay sea freight, insurance etc. which extra
cost is not borne by local consumers. Mr. Monnoo informed that
spinning mills are producing sufficient yarn, which is more than the
local requirement in the country. He explained that substantial
quantity of about 1.55 million metric tons i.e. 75% of the total
production of yarn is annually available for local consumption. He
rebutted the impression of any shortage of yarn, causing escalation in
local yarn prices.