May 17 - 23, 2004



Mobile Zone is the largest distributor of mobile phones in Pakistan. We are working jointly with Nokia, Samsung & Sony Ericsson to promote and sell their products nationwide. To give our customers best support, we have our own service centers conveniently located in Karachi, Lahore and Islamabad. Thus enabling us to be the only one in Pakistan with all the major brands under one roof.
We provide you with a complete solution for all your mobile communication needs. We provide a full range of all the leading mobile phone brands as well as connections from all cellular services companies at rates suited to your budget.




•Largest distributor, wholesaler and retailer in Pakistan
•Strong establish and well reputed brand
•Good understanding of local market and people
•Strong relationships with operators and wholesalers
•Strong positive cash flows to inject in brands
•Warranted products with after sales support
•Well trained, experience & organized staff (85+)
•Loyal and dedicated dealer channels across Pakistan
•High street presence with high walk-ins


•A strong and professional presence in Pakistan with good links into all mobile operators, wholesalers and retailers.
•Access to major corporate customers for high value sales and joint promotional campaigns.
•Strong and growing retail presence across Pakistan for sales, promotions and after sales service.
•Ensure fair product comparisons with competitors
•Support local for your local marketing initiatives to build your brand and increase local market share.
•Value added services, education and entertainment with after sales support to maximize customer loyalty.


•Expand Franchise throughout Pakistan, Middle East and Central Asia
•Expand existing nationwide after sales services and support centers
•Joint promotions with Operators for bundling handsets and connections
•SMS-based services Ring tones/localized Logos/Picture messaging
•E-Commerce at
•VMNO (pushing for number portability)
•"to always be there for you"




Paktel, the pioneers of cellular service in Pakistan and Samsung Electronics, the Korean company that is leading the digital convergence revolution, last week announced a major marketing and strategic alliance between the two companies. The announcement was made at a crowded press conference held in a local hotel in Karachi.

Present on the occasion were Mr. Xavier Rocoplan, Paktel CEO, Mr. Sang Suk Roh Country Manager, Samsung Electronics, Mr. Parvez Abbasi head of Mobile Zone and other senior officials of the companies.

The first of its kind, this alliance will not only ensure collective marketing efforts but would also bring together the individual strengths of the participating companies to deliver the very best to the customer.

According to the agreement, Samsung will be the preferred GSM handset supplier for all Paktel's franchises nationwide; Paktel Franchise network will also provide complete after sale service for all warranted Samsung GSM handsets, and all Paktel franchises will be trained by Samsung on the use and repair of all Samsung GSM handsets and accessories to provide quality of service to the end customers.

Paktel and Samsung will be running joint consumer promotions in the near future. This will also entail a lot of launch initiatives. Paktel will be using Samsung GSM handsets in its advertising and other communication.

Speaking on the occasion Mr. Xavier Rocoplan, Paktel CEO said, "It's a milestone occasion for both the companies. Paktel and Samsung collaboration will open a new era for the cell phone industry. Pakistan's GSM phone market is no doubt very competitive but at the same time there is a great potential for new and innovative products and services in this market. Our strategic alliance with Samsung reflects the need of the market."


MCB held the grand prize distribution ceremony of their consumer promotion Shop & Win. The grand prize of 1500cc Car/Honda Civic was handed over by Mr. Mohammad Aftab Manzoor President & Chief Executive of MCB to the winner Mrs. Nilofer Aamer. a customer of MCB Shahrah-e-Faisal Branch. Also present at the occasion were Mr. Aneeq Khawar, Head of Consumer Banking Group and other executives of the bank.

Total prizes worth more than Rs 3.5 Million were offered in the scheme, which were selected through computerized balloting/draw. Besides the grand prize of 1500cc Car, there were 100 cash prizes Rs 10,000/ each and 200 cash prizes of Rs 5,000/- each.

MCB Shop & Win scheme received an overwhelming response which was offered to the ATM and Smart Cardholders for using cards for shopping at the largest and rapidly expanding MCB merchant location countrywide accepting debit card. PIN based Point of Sale Terminals are placed at more than 2500 locations for customers to use their cards for payment with comfort and security.

MCB provides the widest and unmatched range of services to the cardholders including the 24 hours a day available facility of utility and mobile phone bill payment, funds transfer, balance inquiry, mobile banking and Internet banking.




A customized software has been locally developed by Unilever Pakistan for replying the queries of consumers with regards to its range of products. This was stated by Mrs. Naheed Siddiqi, Head of the Lever Raabta Center, while briefing newsmen recently.

She said that this center called Lever Raabta is one of its kind in South East Asia. It is an adaptation of Unilever Regional Innovation Centers and Consumer Interaction Center in Britain and the United States.

Mrs. Siddiqi maintained that this center is unique as it is the only model of a combination of consumer services, brand activation support and consumer interface under one roof.

She said that this center has been designed to project an atmosphere of consumer care. Ms. Nudrat Rehman is responsible for consumer interface while Ms Fehmida Raza looks after the consumer care.

The journalists were also shown various activities carried out in the center in order to discuss and gather the impact with respect to various products of the company. A call center has also been set up to obtain the consumers' feedback.


Mr. M. Waqar Monnoo, Chairman APTMA has refuted the call of All Pakistan Cloth Exporters Association (APCEA), All Pakistan Cotton Powerloom Association (APCPA) and Pakistan Hosiery Manufacturers Association (PHMA) for capping the yarn export for bringing down the prices in local market to save the textile industry from crisis.

Chairman APTMA said that APCEA, APCPA and PHMA are valued customers of APTMA members but the real issue behind their move is to get quality yarn at cheaper rates locally by restricting export, which is incomprehensible. Mr. Monnoo further clarified that spinning mills export yarn to foreign buyers against letter of credit at the best available price where payment is certain, as against most of the local dealings that are made on contract basis where payment is not definite and is mostly procured through agents on credit of longer periods, which is bound to cost more to the local consumers. He added that the importers have to pay sea freight, insurance etc. which extra cost is not borne by local consumers. Mr. Monnoo informed that spinning mills are producing sufficient yarn, which is more than the local requirement in the country. He explained that substantial quantity of about 1.55 million metric tons i.e. 75% of the total production of yarn is annually available for local consumption. He rebutted the impression of any shortage of yarn, causing escalation in local yarn prices.