On 1st November 2002 Shaukat Aziz, Federal Minister
for Finance & Economic Affairs inaugurated akdtrade.com, the first
online trading facility of Pakistan. The first landmark was the
establishment of the facility, integrating information technology and
the capital market. In the short span, the second landmark has been
achieved. The total worth of shares traded online crossed the Rs 100
billion mark in March 2004. The biggest achievement is that akdtrade has
radically changed the way investors, particularly the smaller ones,
think about stock trading.
At the launching of akdtrade, Ali Ansari, the Chief
Executive Officer of the company had said, "With the launch of
akdtrade, we will be providing all investors with a level service, which
was only available to a few privileged". The handling of more than
10,000 customer trades per day by the akdtrade shows that small
investors have not only learnt to make their own decisions but also to
execute them with the help of state-of-the-art technology.
On the historic moment of achieving Rs 100 billion
mark, Ali Ansari, said, "The quantum of online trading is the
evidence of the convenience online trading system offers to the
investors and the trust they place in our ability to help them in
fulfilling their investment needs in an efficient and timely
Online stock trading has become very popular and most
coveted activity around the globe. The deployment of modern technology
in Pakistan takes one directly to the stock exchange, thus making trade
and investment decisions easier than ever. Yet another beauty of the
infrastructure is that the cost per transaction is also very low.
The ground-breaking innovation, akdtrade, offers
investors quick and convenient access to the Karachi Stock Exchange,
using their own personal computer. It makes sock trading a viable option
for people who would otherwise not be able to deal with the hassles of
trading at the stock exchange.
Designed for convenience and ease of understanding,
akdtrade also provides in-depth market analysis and information that
actually guide the investor towards making sound investment decisions.
It also offers the advantage of real time transactions, with small
transactions also getting executed instantly.
Along with the website, akdtrade provides its
customers a number of innovative tools to help them stay in touch with
the stock market and keep control over their portfolio. These include
Pocket Stocks, a cellular phone-based application that provides live
stock market quotes to Ufone subscribers. A round-the-clock call centre
with IVR has also been launched to handle customer inquiries at any
time. However in all these areas, confidentiality and security of
customer account details have been the primary consideration. Customer
trust is another reason why akdtrade has the largest retail customer
base in the country today.
The akdtrade is a showcase of Pakistani technology.
Virtual Trade Automated Management System (VTAMS) is a web-based
automated ordering system that delivers a high degree of control and
robust scalable solutions. Application XS, the company that has
developed the software, has been given Excellence Award by NCR Pakistan.
The akdtrade is a division of Aqeel Karim Dhedhi
Securities (AKD Securities), a corporate member of Karachi Stock
Exchange. AKD Securities is the innovator in the capital markets. The
leading brokerage house has assembled a core team of expert
professionals with a high level of integrity, financial acumen and
industry experience. It has not only initiated online trading but also
established venture capital, concluded the first ever securitization,
the largest TFC issue and the biggest merger and acquisition transaction
in the history of Pakistan.