SWOT analysis according to Management Guru Bovee is a
situational analysis tool that helps managers to identify internal
strengths and weakness, external opportunities and threats, and the
potential impact of these factors on organizational performance.
If one goes into this type of activity taking
Pakistan Steel into focus, we can get this type of analysis.
• No local competition, in fact absolute monopoly.
Occasionally Ship Breaking moguls may offer competition at time when the
ships are cheap or can be under invoiced, or Local steel ingot
manufacturers who with the help of WAPDA linemen can get electric
• Company is not in red (adequate financial
resources available, in fact Bank loans are being paid back thanks to
Late Col policies).
• Voluntary retirement option available all the
time. Any employee can opt for this Golden type hand shake. No question
asked neither answered. Through this scheme about 8000 employees
relieved off. (Mostly Kam kay Banday).
• Only Mill in Pakistan to produce Flat products.
Hot rolled, Cold rolled and Galvanized products.
• Customers no quality complaints approach (as they
would not get the product if they complain).
• Labour Unions not operative (Big plus). No strike
• Marketing Strategies. (keeps on increasing the
price daily, if not hourly).
• Technical Manpower, Honest and Hard working can
be relied upon.
• Demoralized work force (Company wants every one
to go, Entropy operative, Motivation, innovations, creative suggestion
non existent, One of the plant called Raw (Not Indian) Material Handling
plant is being used as Concentration plant, the head of the plant is
follower of Hitler's mein kamp)
• No clear strategic direction. (only retrenchment
• Company though ISO standard certified, Quality
Management System exists only in letter not in spirit.
• Spare parts manufacturing facility at its Foundry
and Heat treatment and Machining shop has degenerated because of no
Improvement policies. No new facilities have been added up. Heat
treatment cannot be properly done.
• Human resource Development is considered bad for
• Information Technology not being promoted,
Company's Computer Service bureau which in the past developed lot of
Useful programmes now is not in the front. Where as the whole country
has made advancement in this area at PS it was put into Fast Backward
scenario. Most of the Manpower left.
• Corrosion Eating up the whole plant, not much of
Corrective action. Visit to Sea water Pump house will tell you all, sea
water leaking through the walls. If the walls break the plant breaks.
• Shortage of Phenol eating Bacteria. Russian
supplied this bacteria to eat phenol a deadly waste from PS Coke Oven
bye product plant. This bacteria civilization has vanished alternate not
yet developed. Probably waste water containing phenol being discharged.
Grave violation of National Environment Quality Standards.
• Research and Development which is the index of
Development of any good steel plant hardly exists at PS. Find out the
number of papers published or patents developed. There will be hardly
any. This is a Metallurgical Crime.
• Technical Wing and Design Bureau are the main
think Tanks according to Russian Steel plant designers. The same has
been unceremoniously destroyed almost beyond repair. Engineers working
in this area should have been taken care off They were forced to leave.
• Russians gave Metallurgical Training Center for
development of work force, here Excellent Diploma programmes in
Metallurgy, Electronics were being conducted the same have become Second
class institutions with nobody willing to support them.
• Previous Chairmen like Gen Sabeeh, Haq Nawaz
Akhter had the vision of setting up Post Graduate Metallurgical
Institute called Institute of Materials Sciences and Research offering
Masters degree programme in Metallurgical Engineering and was affiliated
with NED University. The Institute produced top class Scholars who are
working in top metallurgical organizations in the country has been
closed down. Metallurgical Crime which will not be forgiven. Need to
• Cold Rolling Mill and Hot Strip Mills needs to be
upgraded to produce Quality product with controlled thickness
variations. No body is willing to take a decision.
• Too much interference of monitoring agencies.
People are afraid to take decision.
• Company's promotion policy require an officer to
be Mr. Seventy percent to get promoted. The promotion policy is so
unfair that an officer against whom case is registered by FIA is more
likely to get promoted than the others. Similarly officers who have been
suspended are more likely to be promoted than others who are not. The
policy is so unfair that even person like Mr. Advani will cry if he sees
• The most notorious operation is called Annual
Confidential report. This is used for a KILL. Careers destroyed without
any officer knowing his crime. There is need to fill performance
appraisal in front of officers as done in any civilized steel Mill. No
stabbing from the back.
• Due to excellent financial position, Expansion
plan to 3.5 million tons per annum has Government approval. This needs
to be put into full gear and implemented. Must for the Country. Enough
time has been wasted.
• Need to promote spare part development in the
country through Joint Ventures in Public and Private organizations, This
will give the adrenalin for development.
• Make this plant centre of Excellence for Muslim
• Hold Seminars and Share with others.
• GO for JOINT ventures. in Spare parts development
• With WTO tariff becoming operative and Indians
steel import to start, high prices of PS products will not make it
competitive. Better look out General.
new Commander with his excellent previous back ground can add more value
to the plant. GO for Human Resources development. Don't feel shy of
Hiring fresh graduates. By 2997 you will hardly have any technical
person to run the show.
Motivate and take care of Employees working for you
Be Humane. God loves those who love HIS Creations