.

PROFILE

SHABBIR H. KHANDWALA

COLUMN FOR THE RECORD
COMPANY PROFILE 1- ZRG CALL CENTER AT WORK: BANK ALFALAH CALL CENTER
2- SAMSUNG ELECTRONICS - WORLD'S FASTEST GROWING BRAND IN THE WORLD.
SOCIETY 1- PERFORMANCE MEASUREMENT AND GOOD GOVERNANCE
2- GLOBAL CORRUPTION
ENVIRONMENT TREES PLANTING IN DESERT AREAS OF COUNTRY
 
SAMSUNG ELECTRONICS - WORLD'S FASTEST GROWING BRAND IN THE WORLD.

By Ali Amanullah
Marketing Manager
Samsung Gulf Electronics

Nov 10 - 16, 2003
.

 

 

COMPANY OVERVIEW

Samsung Electronics Co. Ltd. is the leader in telecommunications, semiconductor, flat panel display, digital convergence technology and is committed to being the world's top consumer brand in 2010. Employing over 75,000 people across 47 countries, Samsung Electronics sales reached 49.6 billion USD in 2002 compared to 35 billion USD in 2001 and it's brand value increased from 8.3 billion USD in 2002 to 10.8 billion USD in 2003, making it the fastest growing brand in the world for the second year in a row.

Samsung Electronics has the number one global position in seven product categories including memory chips, TFT-LCD's, CDMA mobile phones, monitors, VCR's and is among the top performer in several product categories including GSM mobile phones and other home appliances, audio/video and IT products. For more information about Samsung Electronics products and services, please check out the company's website: http://www.samsung.com.

VISION AND MISSION

Recognizing that the "digital revolution" is entering a new phase, Samsung Electronics has transformed operations, putting technology at the core. The company is committed to being a market driven solution provider and a leader in the digital convergence revolution.

The company's entire supply chain, from sales, marketing and communications, to research, manufacturing and distribution is conducted electronically through an elaborate Internet-based network. This 'speed and simplicity' model has ensured that services and products are customer-oriented.

Core competencies in semiconductor and wireless technology enable Samsung Electronics to create digital solutions for mobile users, home and office that enable seamless communications, facilitate business transactions, provide access to the Internet and offer digital entertainment.

LEADING PRODUCTS

Samsung Electronics leading products ranges from memory chips and digital TV's to display monitors and mobile phones. The company's involvement in the three disciplines of digital technology chips, R&D and manufacturing, means that Samsung Electronics is uniquely positioned to create innovative and superior digital products.

 

 

STRATEGIC BUSINESS AREAS

Digital technology has presented an opportunity for Samsung Electronics to forge strategic alliances with other leading global consumer electronics, hardware and software brands. These partnerships will enable the company to create the best digital devices for mobile networks, homes and offices as well as core components:

MOBILE NETWORKS The needs of today's professionals in the ever-changing business environment continue to grow. People are looking for increased wireless communication solutions to access important information, wherever they are, whenever they want it. As one of the top performers in mobile technology, Samsung Electronics is developing network systems and wireless terminal technology to facilitate mobile lifestyle.

HOME NETWORKS Samsung Electronics is striving to create digital network solutions for the home. The company envisages using its memory chip expertise to drive a home gateway system via the digital television, linking all household appliances, entertainment media and communications products.

OFFICE NETWORKS As companies strive to equip their workforces with leading- edge technology, Samsung Electronics will continue to drive and support the industry through continued enhancements to its renowned displays, PC's, PC Peripherals and Internet Protocol (IP) terminals.

CORE COMPONENTS Samsung Electronics will focus not only on already strong memory, TFT-LCD, ODD and precision mechanisms but also on fast growing and high value-added areas like small to mid sized LCD panels, system LSI and fibre optics. In the long-term, Samsung Electronics will strengthen core components such as SOC (system on a chip) and SOP (system on a panel) that are expected to become centerpieces of the equipment industry.