Samsung Electronics Co. Ltd. is the leader in
telecommunications, semiconductor, flat panel display, digital
convergence technology and is committed to being the world's top
consumer brand in 2010. Employing over 75,000 people across 47
countries, Samsung Electronics sales reached 49.6 billion USD in 2002
compared to 35 billion USD in 2001 and it's brand value increased from
8.3 billion USD in 2002 to 10.8 billion USD in 2003, making it the
fastest growing brand in the world for the second year in a row.
Samsung Electronics has the number one global
position in seven product categories including memory chips, TFT-LCD's,
CDMA mobile phones, monitors, VCR's and is among the top performer in
several product categories including GSM mobile phones and other home
appliances, audio/video and IT products. For more information about
Samsung Electronics products and services, please check out the
company's website: http://www.samsung.com.
VISION AND MISSION
Recognizing that the "digital revolution"
is entering a new phase, Samsung Electronics has transformed operations,
putting technology at the core. The company is committed to being a
market driven solution provider and a leader in the digital convergence
The company's entire supply chain, from sales,
marketing and communications, to research, manufacturing and
distribution is conducted electronically through an elaborate
Internet-based network. This 'speed and simplicity' model has ensured
that services and products are customer-oriented.
Core competencies in semiconductor and wireless
technology enable Samsung Electronics to create digital solutions for
mobile users, home and office that enable seamless communications,
facilitate business transactions, provide access to the Internet and
offer digital entertainment.
Samsung Electronics leading products ranges from
memory chips and digital TV's to display monitors and mobile phones. The
company's involvement in the three disciplines of digital technology —
chips, R&D and manufacturing, means that Samsung Electronics is
uniquely positioned to create innovative and superior digital products.
STRATEGIC BUSINESS AREAS
Digital technology has presented an opportunity for
Samsung Electronics to forge strategic alliances with other leading
global consumer electronics, hardware and software brands. These
partnerships will enable the company to create the best digital devices
for mobile networks, homes and offices as well as core components:
MOBILE NETWORKS —
The needs of today's professionals in the ever-changing business
environment continue to grow. People are looking for increased wireless
communication solutions to access important information, wherever they
are, whenever they want it. As one of the top performers in mobile
technology, Samsung Electronics is developing network systems and
wireless terminal technology to facilitate mobile lifestyle.
— Samsung Electronics is striving
to create digital network solutions for the home. The company envisages
using its memory chip expertise to drive a home gateway system via the
digital television, linking all household appliances, entertainment
media and communications products.
— As companies strive to equip their workforces with leading- edge
technology, Samsung Electronics will continue to drive and support the
industry through continued enhancements to its renowned displays, PC's,
PC Peripherals and Internet Protocol (IP) terminals.
— Samsung Electronics will focus not only on already strong memory,
TFT-LCD, ODD and precision mechanisms but also on fast growing and high
value-added areas like small to mid sized LCD panels, system LSI and
fibre optics. In the long-term, Samsung Electronics will strengthen core
components such as SOC (system on a chip) and SOP (system on a panel)
that are expected to become centerpieces of the equipment industry.